FullSIX
{{Short description|French marketing agency}}
{{third-party|date=August 2015}}
{{Infobox company
| name = FullSIX Group
| logo = Logo Fullsix Groupe.png
| type = Subsidiary
| foundation = Paris, France (1998)
| area_served = Worldwide
| key_people = Marco TINELLI, group President
Benoît STORELLI, group CEO
Fabien ROCHETTE Group COO
| industry = Marketing and communication
| revenue = € 80 Million Euros
| num_employees = 900
| parent = Havas
| homepage = [http://www.group.fullsix.com www.group.fullsix.com]
}}
The FullSIX Group is an independent European marketing group. Founded in Paris by Marco Tinelli in 1998 under the name Grey Interactive, over the past 15 years the digital agency has become an integrated communications group composed of 20 agencies around Europe and in 8 different countries (France, Spain, Portugal, Italy, United Kingdom, Germany, U.S. and China).{{citation needed|date=August 2020}}
FullSIX Group has 10 agency networks: FullSIX, Grand Union,{{Cite web|url=https://www.campaignlive.co.uk/article/grand-union-poised-deal-fullsix/980168|title=Grand Union poised for deal with FullSix|website=www.campaignlive.co.uk}} Ekino, FullSIX Advertising, FullSIX Media, FullSIX Data, FullSIX Search, FullSIX Retail, FullBooster and Novalem.
In September 2015, FullSIX was acquired by Havas Group in a transaction worth $75 Million.http://adage.com/article/global-news/havas-makes-75m-acquisition-biggest-15-years/300514/ Havas Makes $75M Acquisition in Its Biggest Deal for 15 Years AdAge, September 24, 2015http://www.lefigaro.fr/flash-eco/2015/09/24/97002-20150924FILWWW00033-havas-negocie-l-acquisition-de-fullsix.php Havas négocie l'acquisition de FullSix Le FIgaro (In French), September 24, 2015 Prior to joining Havas Group - FullSIX was the largest independent Digital Marketing agency in France.
History
- 1998 = 6 partners create Grey Interactive in Paris.
- 2001 = Grey Interactive becomes FullSIX and merges with Inferentia DNM (listed on the new market of Milan){{citation needed|date=August 2015}}
- 2004 = Launch of FullSIX New York{{citation needed|date=August 2015}}
- 2005 = Launch of FullSIX Asia in Shanghai, of the 6:AM Network (France, Italy), and of the SixandCo{{Cite web|url=https://www.campaignlive.co.uk/article/fullsix-introduces-sixandco-digital-agency-uk/606952|title=Fullsix introduces SixandCo digital agency to UK|website=www.campaignlive.co.uk}} network (France and United Kingdom)
- 2006 = Launch of the OTO Research network (France, Italy), acquisition of SEMS (Search Marketing), launch of FullSIX Spain{{citation needed|date=August 2015}}
- 2007 = Launch of Fullsix Germany, of Backelite, and of 6:AM in United Kingdom. Revenues exceed 50 million Euros.{{citation needed|date=August 2015}}
- 2008 = FullSIX celebrates 10 years. Purchase of FullSIX by its management and the investment fund Cognetas.{{Cite web|url=http://www.unquote.com/unquote/analysis/1601778/cognetas-portfolio-push|title="Cognetas"|access-date=2011-08-02|archive-url=https://web.archive.org/web/20120327190937/http://www.unquote.com/unquote/analysis/1601778/cognetas-portfolio-push|archive-date=2012-03-27|url-status=dead}}{{Cite web|url=http://realdeals.eu.com/mid_market/cognetas_backs_fullsix_bolton|title="Cognetas"}}
- 2009 = FullSIX elected independent communications group of the year (France)
- 2010 = Acquisition of Grand Union in the UK[http://www.mandadeals.co.uk/m-and-a-news/1248478/fullsix-acquires-grand-union.thtml "acquisition of Grand Union UK"]
- 2010 = Creation of Grand Union Italy{{citation needed|date=August 2015}}
- 2011 = Launch of FullSIX Deutschland{{citation needed|date=August 2015}}
- 2012 = FullSIX elected independent communications group of the year (France)
Awards and campaigns
In 2010, FullSIX Group was elected Agency of the Year 2010 in Portugal,{{Cite web|url=http://www.clubecriativos.com/Detail.aspx?contentId=333|title="Agency of the Year 2010"|access-date=2011-08-02|archive-url=https://web.archive.org/web/20110616162314/http://www.clubecriativos.com/Detail.aspx?contentId=333|archive-date=2011-06-16|url-status=dead}} and independent communications group of the year" in France in 2009.{{Cite web|url=http://www.lesagencesdelannee.com/archives_laureats2009.html|title="Agency of the Year 2009"|access-date=2011-08-02|archive-url=https://web.archive.org/web/20110812052936/http://www.lesagencesdelannee.com/archives_laureats2009.html|archive-date=2011-08-12|url-status=dead}}
Sample campaigns of 2010:
- Sprite "Green Eyed World"{{Cite web|url=https://www.adsoftheworld.com/media/digital/sprite_green_eyed_world|title=Sprite Digital Advert By FullSIX: Green Eyed World {{pipe}} Ads of the World|website=www.adsoftheworld.com}}
- New Club Med Website{{Cite web|url=http://www.allbusiness.com/technology/software-services-applications-internet-social/12313087-1.html|title="Club Med Website"}}
- DIESEL Cam{{Cite web|url=https://adage.com/creativity/work/diesel-cam/20107|title=FullSIX : Diesel Cam|date=May 18, 2010|website=adage.com}}
Management
FullSIX group
- President of the Supervisory Board: Thierry Paternot
- Group President: Marco Tinelli{{Cite web|url=https://www.adweek.com/brand-marketing/marco-tinelli-ceo-fullsixpresident-cyber-lions-jury-64990/|title=Marco Tinelli, CEO, FullSix, President, Cyber Lions Jury|website=www.adweek.com}}
- Group CFO: Marc Vilalta
- Chief Technical Officer: Yann Doussot
- Group COO: Fabien Rochette
- Group CEO: Benoît Storelli
- Iberia CEO: Filipa Caldeira
- UK CEO: Hugh Baillie
- Germany CEO: Harald Kling
- USA CEO : Melissa Di Memmo
- Italy CEO: Nadia PEROLARI
- Asia CEO: Stephan Montigaud
References
{{Reflist}}
External links
- [http://www.group.fullsix.com Official Website]
{{Havas}}
Category:Telecommunications companies of France
Category:2015 mergers and acquisitions