Function Drinks
{{Short description|Functional beverage company based in Los Angeles, California}}
{{Infobox company
| name = Function Drinks
| type = Privately Owned |
| foundation = 2004
| founder = Alex Hughes, Dayton Miller, Josh Simon, Will Harbin{{cite web |url = http://www.beverageworld.com/content/view/34131/ |title = Beverage World: Nutrient Advanced | author = Beverage World | publisher = Beverage World Publications Group | accessdate= 2007-12-13 }}
| location_city = Los Angeles, California
| location_country =
| key_people =
| industry = Beverages
| products = See products section
| revenue = US$10 Million (est.) (2007)
| num_employees = 50
| homepage = [http://www.functiondrinks.com Function Drinks]
}}
Function Drinks is a Functional Beverage company based in Los Angeles, California. The company was founded in 2004 by spine surgeon [http://www.hss.edu/physicians_hughes-alexander.asp Dr. Alex Hughes], along with Josh Simon and Dayton Miller. The team launched their first product, Urban Detox, in Southern California in 2005.{{cite web |url =http://www.bevnet.com/reviews/function/ |title = BevNET Review | author = BevNET | publisher = BevNET | accessdate= 2006-08-02 }}
In January 2008, Function Drinks was named the "Overall Best New Product" and "Best Functional Beverage" of 2007 by BevNET.{{cite web |url = http://www.bevnet.com/bestof2007/Home.aspx |title = The beverage industry's best of 2007 | author = BevNET | publisher = BevNET | accessdate= 2008-01-07 }} Function is distributed nationally in Whole Foods, Target, and other retail chains.
Functional Platforms
=Function: ALTERNATIVE ENERGY=
- Functionality: sustained released energy, typically lasts 1 to 2 hours
- Flavor: Citrus Yuzu (Replacing Tangerine Yuzu), Strawberry Guava
- Key ingredients: Muira puama, Epimedium, Catuaba, and Yerba mate
=Function: BRAINIAC=
- Functionality: Improve brain function{{cite web |url =http://www.dietfacts.com/html/nutrition-facts/function-brainiac-caram60507.htm |title = function:® Nutrition Facts - Brainiac, Carambola Punch flavored | author = dietFacts.com| publisher = Strategic Office Solutions, Inc. | accessdate= 2011-04-30}}
- Flavor: Carambola Punch
- Key ingredients: N-Acetyle-Cysteine, Vitamin E as Mixed tocopherols, Zinc Picolinate, Soy phosphatidylserine, Ginkgo biloba.
=Function: LIGHT WEIGHT=
- Functionality: Boosts metabolism, curbs cravings for sugar and other carbohydrates
- Flavors: Açai Pomegranate, Blueberry Raspberry, Peach Mango
- Key ingredients: EGCG, Resveratrol, and Gymnema.
=Function: URBAN DETOX=
- Functionality: Recovery from hangovers; clears particulate pollution from lungs and sinuses
- Flavors: Citrus Prickly Pear and Goji Berry
- Key ingredients: N-Acetyle-Cysteine, Prickly Pear Fruit Extract, B vitamins (Riboflavin), vitamins Vitamin B6 and Vitamin B12, folate.
=Function: WATER=
- Electrolyte-enhanced, vapor distilled water
Advocates
{{Unreferenced section|date=April 2011}}
Function has developed a strong following in the Hollywood community, with fans ranging from Madonna, Shakira, Tobey Maguire, Lauren Conrad, Keanu Reeves, Kelly Slater, celebrity trainer Tracy Anderson, and pro snowboarder Jake Blauvelt.
References
{{Reflist}}
External links
- [http://nymag.com/health/features/49137/index1.html 2008 article about the company in New York Magazine]