Furla

Furla was founded in Bologna (Emilia-Romagna), Italy in 1927 by Aldo Furlanetto, selling ladies' accessories wholesale.{{Cite web |title=Furla's owners consider selling a stake in the Italian accessories company |url=https://cpp-luxury.com/furlas-owners-consider-selling-a-stake-in-the-italian-accessories-company/ |access-date=2023-03-09 |language=en-US}}

In 1955, the first Furla store was opened in Bologna. By the 1970s, Aldo Furlanetto children, Carlo, Paolo, and Giovanna Furlanetto assisted with the business.{{Cite web |date=2022-01-22 |title=Furla {{!}} History, Trivia, All About The Designer |url=https://bagbirdy.com/furla/ |access-date=2023-08-07 |website=bagbirdy.com |language=en-US}}

During the same decade, Furla released the first collection of bags. In the early 1990s,{{Cite web |last=Zargani |first=Luisa |date=2017-02-23 |title=Furla at 90: A 'Cautiously Aggressive' Strategy Toward Consistent Growth |url=https://wwd.com/accessories-news/handbags/furla-at-90-a-cautiously-aggressive-strategy-toward-consistent-growth-10813287/ |access-date=2023-08-07 |website=WWD |language=en-US}} Furla started to open stores and branches around the world.

In 2007, Furla celebrated its 80th anniversary with the introduction of "Furla Talent Hub Project".

In 2008, Giovanna Furlanetto established Fondazione Furla in order to support emerging talents.

In 2012, Furla opened its first flagship store in Bangkok, creating a new store concept. By 2013, Furla started to manage its distribution in Hong Kong, Macau, and China, and recorded growth in Asia.{{Cite web |last=Pittilla |first=Mary Jane |date=2013-02-01 |title=Furla partners with Fung Group to open 100 stores in China |url=https://moodiedavittreport.com/furla-partners-with-fung-group-to-open-100-stores-in-china/ |access-date=2024-04-20 |website=Moodie Davitt Report |language=en-US}}

In 2015, Furla opened Palazzo Furla in Milan, Italy's fashion capital.{{Cite journal |date=December 1855 |title=Notizie di fotografia |url=http://dx.doi.org/10.1007/bf02729162 |journal=Il Nuovo Cimento |volume=1 |issue=1 |pages=241–242 |doi=10.1007/bf02729162 |bibcode=1855NCim....1..241. |s2cid=182946760 |issn=0029-6341|url-access=subscription }} In 2018, Furla acquired the manufacturing plant Effeuno Srl in Tuscany. In the same year, Furla's sales more than doubled to 513 million euros. The company then finalized the acquisition of the retail distribution network in China.{{Cite web |last=Salibian |first=Sandra |date=2018-01-09 |title=Furla Acquires Effeuno Manufacturing Plant |url=https://wwd.com/business-news/mergers-acquisitions/furla-acquires-effeuno-manufacturing-plant-11092101/ |access-date=2023-02-28 |website=WWD |language=en-US}}

In 2019, the company declared that it would only use faux fur in its collections."Versace and Furla join designer labels ditching fur," [https://www.reuters.com/article/us-fashion-fur-versace-furla/versace-and-furla-join-designer-labels-ditching-fur-idUSKCN1GR1NW Reuters], 15 March 2018.

In 2020, Furla USA filed for Chapter 11 bankruptcy protection, planning to exit leases and shed debt.{{Cite web|url= https://www.wsj.com/articles/luxury-goods-retailer-furla-usa-files-for-bankruptcy-11604951775|title= Luxury-Goods Retailer Furla USA Files for Bankruptcy|last=Al-Muslim|first=Aisha|date=November 9, 2020|access-date=July 7, 2024|website=The Wall Street Journal|language=en}} In 2023, the Canadian subsidiary filed for bankruptcy in Ontario.{{Cite web|url= https://globalrestructuringreview.com/article/italys-furla-closes-stores-and-files-bankruptcy-in-canada|title= Italy’s Furla closes stores and files for bankruptcy in Canada|last=Schaden|first=Marco|date=September 13, 2023|access-date=July 7, 2024|website=Global Restructuring Review|language=en}}

Furla operates an omnichannel structure, integrating different physical and digital touchpoints. The brand's collections are present in 850 points of sale around the world, including multi-brand boutiques and department stores. In addition, Furla operates a retail network covering 50 countries with a total of 457 points of sale, including 281 direct stores, 141 franchised shops, and 35 units in airports and railway stations.{{Cite web |last=Vautard |first=Céline |date=2019-03-15 |title=Furla’s turnover exceeds 500 million euros |url=https://fashionunited.uk/news/business/furla-s-turnover-exceeds-500-million-euros/2019031542173 |access-date=2024-01-23 |website=FashionUnited |language=en}}

In the spring of 2021, Furla inaugurated Furla Progetto Italia, the new 43,000 square metre complex located in Tavarnelle Val di Pesa. The new hub also houses the "Furla Academy", a training program launched in 2018 in partnership with ITS Mita, which aims to offer young talented artisans access to academic studies and technical and practical courses.{{Cite web |last=Fraser |first=Kristopher |date=2021-05-24 |title=Furla opens new production facility in Italy |url=https://fashionunited.com/news/business/furla-opens-new-production-facility-in-italy/2021052440101 |access-date=2023-02-28 |website=FashionUnited |language=en}}

In February 2023, Furla announced a spring and summer line "Italy by Furla". The announcement came via a marketing campaign starring Italian DJ and producer Anfisa Letyago.{{Cite web |title=Furla Spring-Summer 2023 - "Italy by Furla" campaign {{!}} SENATUS Magazine |url=https://senatus.net/article/furla-spring-summer-2023-italy-furla-campaign/ |access-date=2023-02-28 |website=SENATUS}}

Madrid - Furla (Serrano 46).jpg|Furla store in Madrid

Hong kong during typhoon utor 14.08.2013 04-22-32.JPG|Furla store inside a Hong Kong mall

三井アウトレットパーク FURLA - panoramio.jpg|Furla store in Japan

{{Reflist}}

• [http://www.furla.com/ Official Website]

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Category:Shoe companies of Italy

Category:Companies based in Bologna

Category:Italian companies established in 1927

Category:Retail companies established in 1927

Category:High fashion brands

Category:Luxury brands

Category:Clothing brands of Italy

Category:Bags (fashion)

Category:Fashion accessory companies

Category:Companies that filed for Chapter 11 bankruptcy in 2020

Category:Companies that have filed for bankruptcy in Canada