G-Unit Clothing Company
{{Short description|American clothing retailer}}
{{Infobox company
|name = The G-Unit Clothing Company
|logo = G-Unit logo.png
|logo_size = 160px
|type = Urban Clothing
|key_people = 50 Cent, Marc Eckō
|industry = Fashion
|products = Clothing and Footwear
|foundation = 2003
|location = New York
|homepage = https://www.gunitbrands.com/
}}
The G-Unit Clothing Company is an American clothing retailer established in 2003 when 50 Cent teamed up with Marc Ecko, the founder of Ecko Unltd. to create a line of clothing and accessories by 50 Cent and G-Unit. Since its initial launch, the brand has generated $100 million in retail sales.{{cite web|url=http://madamenoire.com/106997/case-study-the-best-and-worst-hip-hop-fashion-lines/5/|title=Case Study: The Best and Worst Hip-Hop Fashion Lines|publisher=Madame Noire|date=2011-01-11|access-date=2015-07-04}}
As of 2019, the brand is exclusively sold online.
History
The clothing line was announced in 2003 as a joint partnership between 50 Cent and Marc Eckō, founder of Eckō Unltd. The deal was said to be unique as Ecko wasn't handling the designing of the clothing, but rather the marketing and merchandising of the brand. Marc Eckō likened the deal to "Nike and (Michael) Jordan coming together for Air Jordan".Carl Chery (21 July 2003). "[http://www.sohh.com/articles/article.php/4861 50 Gear For $.50; G-Unit Rides Into Calgary] {{webarchive|url=https://web.archive.org/web/20090225170354/http://www.sohh.com/articles/article.php/4861 |date=2009-02-25 }}". SOHH.com. Accessed 10 February 2008. 50 Cent maintains full ownership of the line, along with the opportunity to re-launch it on his own.Janelle Griffith (8 February 2008). "[http://www.sohh.com/articles/article.php/13665 50 Gear G-Unit Clothing Officially Folds] {{webarchive|url=https://web.archive.org/web/20080210014618/http://www.sohh.com/articles/article.php/13665 |date=2008-02-10 }}". SOHH.com. Accessed 10 February 2008.
In February 2008, it was announced that G-Unit clothing had ended its partnership with Marc Eckō.{{cite web |url=http://www.thisis50.com/profiles/blogs/784568:BlogPost:1058553 |title=G-Unit Clothing And Marc Ecko Split!!! |publisher=ThisIs50.com |date=2008-02-15 |access-date=2012-03-30 |archive-url=https://web.archive.org/web/20120310045345/http://www.thisis50.com/profiles/blogs/784568:BlogPost:1058553 |archive-date=2012-03-10 |url-status=dead }} However, only a few months later, it was announced that G-Unit had re-established partnership with plans of a Spring 2009 collection.{{cite web|url=http://www.thisis50.com/profiles/blogs/784568:BlogPost:7115476|title=50 and Ecko Relaunching G-Unit Clothing|publisher=ThisIs50.com|date=2008-09-12|access-date=2015-07-04}}