Ganni

Ganni was founded by Frans Truelsen as a line of cashmere apparel in 2000.{{cite web |last1=Schneier |first1=Matthew |title=Out to Lunch With the Women of Ganni |url=https://www.thecut.com/2019/10/danish-fashion-label-ganni.html#:~:text=That%20is%20a%20potent%20combination,doubled%20in%20the%20past%20year.}} In 2009, the Reffstrups took over the company with Ditte Reffstrup serving as creative director and Nicolaj Reffstrup as CEO. Ditte Reffstrup started her career as a clothes buyer for Danish and Parisian brands.{{cite web|url=https://www.businessoffashion.com/community/people/nicolaj-ditte-reffstrup|title=Nicolaj & Ditte Reffstrup|publisher=The Business of Fashion}} Nicolaj Reffstrup, who graduated from Copenhagen Business School and earned his master's degree at IT University of Copenhagen, is a former technology entrepreneur.{{cite web|url=https://www.nytimes.com/2019/08/13/t-magazine/ganni-fashion-ditte-nicolaj-reffstrup.html|title=On a Runway in Copenhagen, Dancing in the Rain|work=New York Times}} Private equity firm L Catterton acquired a 51% stake in the company in 2017.{{cite web|url=https://www.businessoffashion.com/articles/bof-exclusive/l-catterton-acquires-majority-stake-in-ganni|title=L Catterton Acquires Majority Stake in Ganni|work=Business of Fashion|date=14 December 2019}} In 2024, former deputy CEO of Balenciaga, Laura du Rusquec was appointed CEO.[https://www.voguebusiness.com/story/companies/ganni-taps-balenciaga-exec-as-new-ceo]

Ganni was described by Harper's Bazaar as a luxury brand with lower-end prices, sitting between fast-fashion retailers like Zara and haute couture brands such as Dior, known as a "sweet spot". Ganni is one of the top 20 best-selling brands on Net-a-Porter. By 2017, the brand's annual revenue was £35 million, and as of 2019 it was £75 million.{{cite web |date=August 13, 2019 |title=On a Runway in Copenhagen, Dancing in the Rain |url=https://www.nytimes.com/2019/08/13/t-magazine/ganni-fashion-ditte-nicolaj-reffstrup.html |work=New York Times}}

In 2019, the brand launched a Denmark-wide initiative called Ganni Repeat in which garments could be rented in Copenhagen for up to three weeks at a time. At Copenhagen Fashion Week in 2020, Ganni announced an expansion of Ganni Repeat to Europe and the United States in partnership with Levi's. Entitled "Love Letter," the rental-only joint collection consists of upcycled denim pieces.{{cite web |last1=Bobb |first1=Brooke |title="Worn by Many but Owned by None": Ganni and Levi's Launch a Rental Denim Collaboration |url=https://www.vogue.com/article/ganni-levis-denim-collaboration-rental-upcycled |website=Vogue |publisher=Conde Nast}} Ganni has collaborated widely with representatives from the creative industries to produce limited edition collections. Some examples include a range of jackets, a coat and a vest, with Icelandic 66 ° North, an outdoor clothing brand.{{Cite web |last=marts 2019 |first=Af Amira Høg Daimar-15 |date=2019-03-15 |title=Nu lander Gannis hypede samarbejde |url=https://costume.dk/mode/modenyheder/ganni-x-66-north-nu-lander-det-hypede-samarbejde |access-date=2022-04-25 |website=Costume.dk |language=da}}{{Cite web |title=Here's Your First Official Look at the GANNI x 66°North SS19 Jacket Collabs |url=https://hypebae.com/2019/3/ganni-66-north-spring-summer-19-jacket-collaboration-campaign |access-date=2022-04-25 |website=HYPEBAE}} Footwear collection with Diemme, a shoe making brand.{{Cite web |title=GANNI x Diemme |url=https://www.diemme.com/collabs/ganni-x-diemme/ |access-date=2022-04-25 |website=Diemme Footwear |language=en-US}} An upcycled collection designed with Ahluwalia, a menswear design.{{Cite web |last=Seward |first=Mahoro |date=2021-04-19 |title=Ganni x Ahluwalia is the unexpected collab we needed |url=https://i-d.co/article/ganni-x-ahluwalia-sustainable-collaboration/ |access-date=2022-04-25 |website=i-D |language=en}}{{Cite web |date=2021-04-16 |title=Ganni Reveals an Upcycled Collection Designed With Ahluwalia |url=https://www.vogue.com/article/ganni-priya-ahluwalia-upcycling-collaboration |access-date=2022-04-25 |website=Vogue |language=en-US}}

In April 2024, Ganni collaborated with Paloma Elsesser on a size-inclusive line. The Paloma Elsesser x GANNI capsule collection was announced to be available, starting from 17 April 2024, in EU sizes 32-52.{{Cite web |title=GANNI is collaborating with Paloma Elsesser on a size-inclusive range |url=https://www.russh.com/ganni-paloma-elsesser-collection/ |access-date=26 April 2024 |website=Rushh}}

Ganni has a podcast where host Marjon Carlos speaks to different creative artists about their interests, life and activities.{{Cite web |title=GANNI Talks-podcasts {{!}} Podcasts om mode og kultur {{!}} GANNI DK |url=https://www.ganni.com/da/ganni-talks-podcast.html |access-date=2022-04-25 |website=Ganni a/s |language=da}}

During the full-scale Russian invasion of Ukraine, which is part of Russian-Ukrainian war Ganni expressed support for Ukraine.{{Cite web |title=The fashion industry come together to save Ukraine |url=https://www.buro247.me/fashion/trends/fashion-industry-come-together-to-save-ukraine.html |access-date=2022-04-20 |website=BURO. |language=en}}{{Cite web |title=GANNI UKRAINE DONATION |url=https://drc.ngo/campaigns/ganni-donation/ |access-date=2022-04-20 |website=drc.ngo}} During the Black Lives Matter movement, Ganni pledged 100,000 euros to be split between NAACP, and legal aid non-profit initiative ACLU.{{Cite web |last=Dazed |date=2020-06-08 |title=Here are the brands who have posted in support of Black Lives Matter |url=https://www.dazeddigital.com/fashion/article/49432/1/black-lives-matter-protests-support-fashion-marc-jacobs-versace-jacquemus |access-date=2022-04-25 |website=Dazed |language=en}}

In 2022, Ganni committed to working directly with suppliers to invest in ways to mitigate carbon emissions.{{Cite web |date=2022-02-17 |title=Ganni’s carbon rethink: Offsetting is out. Insetting is the future |url=https://www.voguebusiness.com/sustainability/gannis-carbon-rethink-offsetting-is-out-insetting-is-the-future |access-date=2022-04-25 |website=Vogue Business |language=en-GB}} By 2023 Ganni is committing to eliminate its use of virgin leather for its handbags, shoes and other leather pieces, shifting towards plant-based alternative for their collection it uses grape skin derived from winemaking as an alternative to leather.{{Cite web |title=How Ganni Plans to Eliminate Leather |url=https://www.businessoffashion.com/articles/sustainability/how-ganni-plans-to-eliminate-leather/ |access-date=2022-04-25 |website=The Business of Fashion |language=en}}{{Cite web |title=These Ganni shoes are made from grapes |url=https://www.voguescandinavia.com/articles/sustainable-ganni-shoes-made-from-grapes |access-date=2022-04-25 |website=www.voguescandinavia.com |language=en}} In 2022, Ganni entered into a partnership with Infinited Fiber Company, to transforms textile waste into high quality fiber.{{Cite web |last=Wessel |first=Rosalie |date=2021-11-11 |title=Ganni partners with Infinited Fiber |url=https://fashionunited.uk/news/fashion/ganni-partners-with-infinited-fiber/2021111159210 |access-date=2022-04-25 |website=FashionUnited |language=en}}{{Cite web |last=Velasquez |first=Angela |date=2021-11-19 |title=Ganni to Use Infinna Fiber in Future Collections |url=https://sourcingjournal.com/denim/denim-sustainability/ganni-infinited-fiber-company-infinna-circular-textile-fiber-vegea-leather-313784/ |access-date=2022-04-25 |website=Sourcing Journal |language=en-US}} As a part of its sustainability drive, Ganni is re-introducing its past season prints and fabrics with modifications. In 2021, Ganni launched its plus size clothing lineup from european size 32 to 52 to enhance inclusivity.{{Cite web |title=Ganni launches new plus size range with 11 Honoré |url=https://www.voguescandinavia.com/articles/gannigirls-is-plural-for-a-reason-ditte-reffstrup-on-ganni-launching-extended-sizing |access-date=2022-04-25 |website=www.voguescandinavia.com |language=en}} In Dec 2021, Ganni partnered with transparency tech provider to show its garments’ origins, in the context of Supply chain transparency.{{Cite web |date=2021-12-06 |title=How Ganni is delivering supply chain transparency |url=https://www.glossy.co/fashion/how-ganni-is-delivering-supply-chain-transparency/ |access-date=2022-04-25 |website=Glossy |language=en}}{{Cite web |title=The Story Behind The 2000s-Inspired Metallic Jeans Trending On TikTok |url=https://www.bustle.com/style/ganni-denim-eco-friendly-denim |access-date=2022-04-25 |website=Bustle |language=en}} In 2021, Ganni partnered with on-demand repair service Sojo in order to provide aftercare to its customers in terms of repairing purchased clothes, to enhance reusability.{{Cite web |date=2021-11-28 |title=Should Brands Be Responsible For Repairing Our Clothes? |url=https://www.vogue.co.uk/fashion/article/brands-repairing-clothes |access-date=2022-04-25 |website=British Vogue |language=en-GB}}

{{reflist|2}}

• {{cite journal |last1=Newbold |first1=Alice |title=From Karaoke To Cult Dresses, The Secret To Ganni's Stratospheric Success |journal=British Vogue |date=6 February 2020 |url=https://www.vogue.co.uk/news/article/ganni-secret-to-success |accessdate=14 October 2020}}
• {{cite web |last1=Jordan |first1=Laura Antonia |title=What Is It That Makes Ganni Everyone's Favourite Scandi Fashion Brand? |url=https://graziadaily.co.uk/fashion/news/ganni-scandi-brands/ |website=graziadaily.co.uk |publisher=Grazia |accessdate=14 October 2020 |date=9 August 2019}}
• {{cite web |title=Sustainability in fashion with Ganni |url=https://www.coggles.com/life/fashion/sustainability-in-fashion-with-ganni/ |website=coggles.com |publisher=Coggles |accessdate=14 October 2020 |date=2020}}
• {{cite web |last1=Greer |first1=Jessica Belle |title=The duo behind cult Scandi brand Ganni share how they've created a worldwide fashion movement |url=https://www.fq.co.nz/fashion/fashion-features/ganni-worldwide-fashion-movement |website=fq.co.nz |publisher=Fashion Quarterly (FQ) |accessdate=14 October 2020 |date=2019}}
• {{cite news |last1=May |first1=Naomi |title=Ganni launches first rentable collection as part of its spring/summer 2021 showcase |url=https://www.standard.co.uk/fashion/ganni-spring-summer-2021-copenhagen-fashion-week-a4521736.html |accessdate=14 October 2020 |work=The Evening Standard (London) |date=11 August 2020}}

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Category:Danish fashion

Category:Danish companies established in 2000

Category:Danish brands