Garnier
{{Short description|French cosmetics brand}}
{{other uses}}
{{Use mdy dates|date=August 2014}}
{{Infobox company
| name = Garnier
| logo = Garnier Logo.PNG
| logo_size = 250px
| caption =
| type = Subsidiary
| traded_as =
| genre =
| fate =
| predecessor =
| successor =
| foundation = {{start date and age|1904}}, in France (as Laboratoires Garnier)
| founder = Alfred Amour Garnier
| defunct =
| location_country = France
| location = Centre Eugene Schueller
41 Rue Martre Bureau
F 92110
Clichy, Hauts-de-Seine
| locations =
| area_served =
| industry =
| products = Cosmetics
Skin care
Hair care
| services =
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| parent = L'Oréal
| divisions =
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| homepage = {{URL|https://www.garnierusa.com/}}
| footnotes =
| intl =
}}
Garnier ({{IPA|fr|ɡaʁnje}}) is a mass market cosmetics brand owned by the French company L'Oréal. produces hair care and skin care products.
Launch
Laboratoires Garnier was founded in France in 1904 by Alfred Amour Garnier.{{Cite web|title=Our Heritage - History of Garnier - Garnier|url=https://www.garnierusa.com/about-garnier/our-heritage|access-date=2022-02-16|website=www.garnierusa.com|language=en}} The company's first product was a patented as the first hair lotion derived from natural plant ingredients.{{Cite web|date=2017-01-31|title=Garnier: Early History of the Brand and its Evolution Example|url=https://graduateway.com/garnier-early-history-of-the-brand-and-its-evolution/|access-date=2022-02-16|website=GraduateWay|language=en-US}} The company then introduced sun-care products in 1936, followed by permanent home hair color in 1960.
Expansion and products
Over the decades Garnier expanded from hair color and hair care into skincare since acquisition in 1970.{{Cite web|url=https://bizfluent.com/about-5130307-garnier.html|title=About Garnier|website=bizfluent.com|access-date=2019-09-23}}
In the 2000s, Garnier launched a line of hair color products, including permanent and semi-permanent dyes.{{Cite web|url=https://beautyopinions.com/garnier/|title=Latest Garnier Products and Reviews|website=beautyopinions.com}}
In 2021, Garnier launched a line of products aimed at black skin in Brazil. The product was co-created by the brand with Brazilian singer Iza and is especially aimed at darker skin tones.{{Cite web |date=2023-10-12 |title=SkinActive: Protector Co-created by Iza and Garnier with Vitamin C and Matte effect - Black Skin |url=https://pelenegra.com/en/skincare/skinactive-protector-co-created-by-iza-and-garnier-has-vitamin-ce-matte-effect/ |access-date=2023-10-19 |language=en-US}}
Transition to Cruelty Free status
On 05 March 2021, Cruelty Free International announced that Garnier had been approved as Cruelty Free under the Leaping Bunny programme.{{Cite web |date=2021-03-05 |title=BREAKING NEWS – Major milestone as Garnier joins the Leaping Bunny family {{!}} Cruelty Free International |url=https://crueltyfreeinternational.org/latest-news-and-updates/breaking-news-major-milestone-garnier-joins-leaping-bunny-family |access-date=2024-07-02 |website=crueltyfreeinternational.org |language=en}}
Many, but not necessarily all, of Garnier's products are also labelled as 'Vegan'.{{Cite web |title=Vegan Formulas {{!}} Vegan Products {{!}} Garnier |url=https://www.garnier.co.uk/our-brands/hair-care/ultimate-blends/vegan-formulas |access-date=2024-07-02 |website=www.garnier.co.uk |language=en-GB}} Garnier is still part of the L'Oreal group, which although claims not to test on animals, has not received Cruelty Free status on account of having an active market in China, where animal testing is a legal requirement for cosmetic products.{{Cite web |title=Our Commitments |url=https://www.loreal-paris.co.uk/our-commitments |access-date=2024-07-02 |website=L'Oréal Paris |language=en-GB}}{{Cite web |date=2010-07-07 |title=L'Oréal is included on PETA's "do test" list. What does that mean? |url=https://www.peta.org/about-peta/faq/is-loreal-cruelty-free/ |access-date=2024-07-02 |website=PETA |language=en-US}}
References
{{Reflist}}
{{L'Oreal Brands}}