Generation Tux
{{COI|date=October 2018}}
{{Use American English |date=June 2018}}
{{Use mdy dates |date=June 2018}}
{{Infobox website
|name = Generation Tux
|logo = File:Generation Tux.png
|company_type = Private
|location_city = Louisville, Kentucky
|location_country = USA
|key_people = George Zimmer (Founder)
|industry = E-commerce
|homepage = {{URL|https://www.generationtux.com/}}
}}
Generation Tux is an online suit rental company headquartered in Louisville, Kentucky. Founded by Men's Wearhouse founder and former CEO George Zimmer, its primary business is the rental and delivery of suits, tuxedos, and other formalwear accessories by mail.{{cite web|url=https://louisvilleky.gov/news/generation-tux-open-operation-louisville |title=Generation Tux to open Operation in Louisville |website=Louisville Government |accessdate=June 29, 2018|date=September 16, 2015}}
History
Generation Tux was founded in 2014 after George Zimmer heard about the online suit market and believed he was “probably the only guy in the world who knows that business at scale”.{{cite news |url=https://www.inc.com/magazine/201606/tom-foster/george-zimmer-mens-wearhouse.html |title=Fired From the Company That Made Him Famous, an Entrepreneur Seeks Payback|last1=Foster |first1=Tom |work=INC |accessdate=June 28, 2018|date=May 22, 2016}} The company started with $6 million of Zimmer's own money, which he used to purchase 30,000 suits and tuxedos,{{cite news|url=https://www.marketwatch.com/story/mens-wearhouse-founder-george-zimmers-second-act-is-taking-him-online-2015-10-15|title=Men's Wearhouse founder George Zimmer's second act is taking him online|last1=Garcia|first=Tonya|date=December 10, 2015|work=MarketWatch|accessdate=June 28, 2018}}{{Cite news|url=https://www.nytimes.com/2015/09/15/business/dealbook/george-zimmer-takes-on-mens-wearhouse-with-tuxedo-start-up.html|title=George Zimmer Takes On Men's Wearhouse With Tuxedo Start-Up|last=Gelles|first=David|date=September 14, 2015|work=The New York Times|access-date=October 5, 2018}} and was officially announced at the Salesforce Dreamforce 2015 conference.{{cite news|url=http://www.businessinsider.com/george-zimmer-to-launch-ztux-at-dreamforce-2015-8|title=Ousted Men's Wearhouse founder George Zimmer is launching a new company at Salesforce's big conference|last1=Bort|first1=Julie|date=August 21, 2015|work=Business Insider|accessdate=June 28, 2018}} In 2017, Generation Tux acquired rival online tuxedo company Menguin for $25 million.{{cite news|url=https://www.bizjournals.com/louisville/news/2017/09/19/generation-tux-expands-with-25-million-acquisition.html|title=Generation Tux expands with $25 million acquisition|last1=Tribble-Greer|first1=Carolyn|date=September 19, 2017|work=Louisville Business First|accessdate=June 28, 2018|publisher=American City Business Journals}}
Services
Generation Tux allows users to rent suits, tuxedos, and other formalwear accessories through its website. Users choose a style of suit and customize the way it looks through the use of accessories,{{cite news|url=https://www.forbes.com/sites/karstenstrauss/2015/09/17/taking-tuxedo-rentals-online-its-been-tried-but-george-zimmer-is-jumping-in-too/#43d29e161035|title=Taking Tuxedo rentals online: It's been tried, but George Zimmer is jumping in, too|last1=Strauss|first1=Karsten|date=September 17, 2015|work=Forbes|accessdate=June 29, 2018}} and are sized using a "fit algorithm".{{cite news|url=http://www.mr-mag.com/george-zimmers-generation-tux-trades-tape-measure-fit-algorithms/|title=George Zimmer's Generation Tux trades in its tape measure for fit algorithms|last1=Garner|first1=Stephen|date=May 10, 2017|work=Mr Magazine|accessdate=June 29, 2018}} Garments are then sent out by mail, and users are then given up to 3 days after the event to send them back.{{cite news|url=https://lifehacker.com/generation-tux-makes-group-formalwear-rental-for-men-ea-1756489530|title=Generation Tux makes group formalwear rental for men easy|last1=Yamada-Hosley|first1=Heather|date=February 1, 2016|work=Lifehacker|accessdate=June 29, 2018}}
References
{{reflist}}
External links
- {{official website |https://www.generationtux.com/}}
Category:Companies based in Louisville, Kentucky
Category:American companies established in 2014
Category:Retail companies established in 2014
Category:Internet properties established in 2014