Genertel

Trieste e Venezia Assicurazioni was founded in Trieste in July 1994; it is the first company in Italy to provide financial services by telephone.{{cite book |last= Giudici|first= Giuseppe|date= 2008|title= Intermediazione assicurativa e mercato|language= Italian|location= Milano|publisher= Franco Angeli Editore|isbn=9788856802177 }}

In 1997 changed its name to Trieste e Venezia Assicurazioni – Genertel.

In 1998 only five insurance companies were authorized to operate by telephone in Italy; among these, Genertel was the first in terms of premium amount{{cite book |last= Giudici|first= Giuseppe|date= 2003|title= I canali della distribuzione assicurativa. - L'evoluzione delle reti commerciali tradizionali e l'affermazione dei canali innovativi|language= Italian|location= Milano|publisher= Franco Angeli Editore|isbn=9788846450500 }} and number of customers (more than 100,000).{{Cite web |date= |title=Le tappe principali della nostra storia {{!}} Genertel |url=https://www.genertel.it/chi-siamo/genertel-informazioni-societarie/tappe.html |access-date=2021-05-13 |website=www.genertel.it |language=it-IT}}

In 1999 Genertel was the first direct insurance in Italy to offer the possibility of taking out policies on the Internet.

In 2001 changed its name to Genertel.

In 2005 Davide Passero became CEO of Genertel for almost a decade, until 2014 when he joined Alleanza Assicurazioni.[https://www.linkedin.com/in/davidepassero Davide Passero bio on LinkedIn]

In June 2009, Generali launched Genertellife, the first online life insurance company in Italy, as an extension of Genertel.{{Cite web |date= |title=Generali launches online life, pensions company |url=https://uk.reuters.com/article/generali-online/generali-launches-online-life-pensions-company-idUKLI71800220090618 |access-date=2021-05-13 |website=Reuters.com |language=en-GB}}

In 2012, Fata Vita is merged by incorporation into Genertellife.

In 2014 there is a change at the top, Passero leaves the management of the company to Manlio Lostuzzi.{{Cite news |last=Adnkronos |title=Imprese: Manlio Lostuzzi ad Genertel GenertelLife |url=https://www.adnkronos.com/manlio-lostuzzi-nuovo-ad-genertel-genertellife_6x2fnD40nssopCJn7TE9x7 |archive-url= |archive-date= |access-date=2021-12-30 |work=Adnkronos |language=it-IT}}{{Cite web |date= 13 September 2014|title=Generali Italia, parte il nuovo assetto |url=https://ricerca.gelocal.it/ilpiccolo/archivio/ilpiccolo/2014/09/13/PR_16_01.html |access-date=2021-12-30 |website=Il Piccolo |language=it-IT}}

In 2019, Genertel was authorized by IVASS to operate also in the credit sector, where the company aims at the sector of the salary- or pension-backed loans.{{Cite web |last=Pezzatti |first=Federica |date= 11 February 2019|title=Genertel accelera nella cessione del quinto e mira al 20% |url=https://www.ilsole24ore.com/art/genertel-accelera-cessione-quinto-e-mira-20percento-AFIvwvG |access-date=2021-12-30 |website=Il Sole 24 ORE |language=it}}

On 1 September 2019 Maurizio Pescarini became CEO.{{Cite web |title=Il Leone di Trieste riorganizza la struttura italiana: al centro anche un top manager di B. Generali |url=https://citywire.it/news/il-leone-di-trieste-riorganizza-la-struttura-italiana-al-centro-anche-un-top-manager-di-b-generali/a1254793 |access-date=2021-12-30 |website=citywire.com |language=it-IT}}

In 2020, to counter the emergency linked to the COVID-19 pandemic, Genertel launches "Genertel Everywhere" a completely remote contact center available 24 hours a day.{{Cite web |last=Forbes.it |date=2020-04-03 |title=Un contact center per i clienti al 100% in remoto, la prima a muoversi è Genertel |url=https://forbes.it/2020/04/03/un-contact-center-per-i-clienti-al-100-in-remoto-la-prima-a-muoversi-e-genertel/ |access-date=2021-12-30 |website=Forbes Italia |language=it-IT}}{{Cite web |title="Genertel Everywhere" primo contact center 100% da casa |url=https://finanza.lastampa.it/News/2020/04/03/-genertel-everywhere-primo-contact-center-100percento-da-casa/NDVfMjAyMC0wNC0wM19UTEI |access-date=2021-12-30 |website=www.teleborsa.it |language=it}}{{Cite web |date=2020-04-03 |title=Nasce Genertel Everywhere. Pescarini: "Risposta coraggiosa in un momento difficile" |url=https://www.ilmessaggero.it/economia/news/nasce_genertel_everywhere_pescarini_risposta_coraggiosa_in_un_momento_difficile-5150746.html |access-date=2021-12-30 |website=www.ilmessaggero.it |language=it}}

On 28 March 2023 IVASS authorized the merger between Genertel and Cattolica Assicurazioni. The latter was incorporated assuming the definitive name of Genertel on July 1, 2023.{{Cite web |title=Genertel sarà incorporata in Cattolica da luglio |url=https://www.triesteprima.it/cronaca/cattolica-genertel-fusione.html |access-date=2025-05-07 |website=TriestePrima |language=it}}{{Cite web |last=Schiro |first=Giulia |date=2023-05-11 |title=Cattolica si chiamerà Genertel post fusione. Cosa cambia {{!}} WSI |url=https://www.wallstreetitalia.com/cattolica-cambia-nome-in-genertel-dopo-la-fusione-cosa-succede-ai-clienti/ |access-date=2025-05-07 |website=Wall Street Italia |language=it}}{{Cite web |last=Italia |first=Generali |title=Generali Italia completa il processo di integrazione societaria di Cattolica Assicurazioni |url=https://www.generali.it/chi-siamo/comunicazione/comunicati-stampa/2023-integrazione-societaria-cattolica-assicurazioni-generali-italia |access-date=2025-05-07 |website=www.generali.it |language=it-it}}{{Cite web |last=Forbes.it |date=2023-07-06 |title=Generali completa l'integrazione societaria di Cattolica Assicurazioni. Sinergie fino a 130 milioni di euro nel 2025 |url=https://forbes.it/2023/07/06/generali-completa-lintegrazione-societaria-di-cattolica-assicurazioni-sinergie-fino-a-130-milioni-di-euro-nel-2025/ |access-date=2025-05-07 |website=Forbes Italia |language=it-IT}}

In May 2024, the merger by incorporation of Genertellife into Alleanza Assicurazioni was announced, with the operation expected to be completed in 2025.{{cite web |title=Gruppo Generali, Genertellife incorporata da Alleanza |url=https://finanza.lastampa.it/News/2024/05/20/gruppo-generali-genertellife-incorporata-da-alleanza/MTU1XzIwMjQtMDUtMjBfVExC |access-date=25 September 2024 |language=it}}

On 21 May 2024, Giacomo Trovato became CEO and general manager.{{Cite web |date=2024-04-23 |title=Giacomo Trovato nuovo amministratore delegato di Genertel - Notizie - Ansa.it |url=https://www.ansa.it/sito/notizie/economia/2024/04/23/giacomo-trovato-nuovo-amministratore-delegato-di-genertel_8f914e09-3dbe-49dc-a9c1-7e360f0881eb.html |access-date=2024-05-24 |website=Agenzia ANSA |language=it}}

{{Infobox company

| logo = Genertellife_logo.svg

| name = Genertellife S.p.A.

| former_name =

| type = Subsidiary

| foundation = {{Start date and age|2009}}

| founder = Assicurazioni Generali

| defunct = {{End date|2025|01|01}}

| fate = Merged into Alleanza Assicurazioni

| successor = Alleanza Assicurazioni

| hq_location_city = Mogliano Veneto

| hq_location_country = Italy

| key_people = {{Unbulleted list

|Andrea Mencattini (Chairman)

|Antonella Maier (CEO)

}}

| industry = Insurance

| products = {{Unbulleted list

|Life insurances

|Investment management

}}

| revenue =

| publisher =

| net_income =

| assets =

| num_employees =

| parent = Assicurazioni Generali

| owner = Generali Italia (100%)

| subsid =

| homepage = {{URL|www.genertellife.it}}

}}

Genertellife was an Italian online insurance company. It is the extension of the non-life insurance provider Genertel.

Founded in 2009, it was part of the Generali Group.

In November 2023 Antonella Maier became CEO and general manager.{{Cite web |title=La nostra squadra {{!}} Genertellife |url=https://www.genertellife.it/chi-siamo/genertellife-la-squadra |access-date=2024-05-24 |website=www.genertellife.it}}

In May 2024, the merger by incorporation of Genertellife into Alleanza Assicurazioni was announced, with the operation completed in 2025.{{cite web|url=https://finanza.lastampa.it/News/2024/05/20/gruppo-generali-genertellife-incorporata-da-alleanza/MTU1XzIwMjQtMDUtMjBfVExC|title=Gruppo Generali, Genertellife incorporata da Alleanza |access-date=25 September 2024|language=it}}

• {{Official website|}}

{{Insurance companies of Italy}}

Category:Financial services companies established in 1994

Category:Italian companies established in 1994

Category:1896 establishments in Italy

Category:Insurance companies of Italy

Category:Companies based in Trieste

Category:Generali Italia