George Batten (advertiser)
{{Use mdy dates|date=July 2023}}
{{Infobox person
| name = George Batten
| image = George Batten (1854–1918).png
| birth_date = {{Birth date|1854|06|19}}
| birth_place = Gloucester County, New Jersey
| death_date = {{Death date and age|1918|02|16|1854|06|19}}
| death_place = Montclair, New Jersey
| occupation = Advertising executive
| spouse = {{Plainlist|
- {{Marriage|Carrie H. Morgan|1879|1884|end=d.}}
- {{Marriage|Lillie Idel Shivers|January 26, 1887}}
}}
| children = 5
| signature = Signature of George Batten (1854–1918).png
}}
George Batten (June 19, 1854 – February 16, 1918) was an American advertising executive who opened the George Batten Newspaper Advertising Agency in New York City in 1891.
Biography
George Batten was born in Gloucester County, New Jersey on June 19, 1854.{{Cite news |url=https://www.newspapers.com/article/the-new-york-times-george-batten-dead/127661348/ |title=George Batten Dead |newspaper=The New York Times |page=10 |date=February 17, 1918 |access-date=2023-07-05 |via=Newspapers.com}}{{Cite book |url=https://books.google.com/books?id=DOcDAAAAYAAJ&pg=PA120-IA28 |title=Memorial Cyclopedia of New Jersey |volume=IV |editor-first=Mary Depue |editor-last=Ogden |publisher=Memorial History Company |place=Newark, New Jersey |pages=124–126 |date=1921 |access-date=2023-07-05 |via=Google Books}} He attended private schools, and worked as a traveling salesman for the Philadelphia wool manufacturer Folwell Brother & Company for ten years. He next became manager of the Religious Press Association of Philadelphia.
He married Carrie H. Morgan in 1879, and they had two children. She died in 1884, and he remarried to Lillie Idel Shivers on January 26, 1887. They had three children together.
Batten moved to New York City in 1888 to work as advertising manager for Funk & Wagnalls periodicals such as The Literary Digest, The Voice, and The Homiletic Review. He opened the George Batten Newspaper Advertising Agency on Park Row in Manhattan in 1891.
Batten died on February 16, 1918, aged 63, at his home in Montclair, New Jersey. William H. Johns took over the company.{{Cite news |url=https://www.newspapers.com/article/times-union-william-h-johns-is-elected/127661627/ |title=William H. Johns is Elected President of Batten Co. |newspaper=The Brooklyn Daily Times |page=13 |date=1918-02-28 |access-date=2023-07-05 |via=Newspapers.com}}
His $8 million billing agency was merged with the $23 million Barton, Durstine & Osborn (BDO) in 1928, after both agencies had moved into the new office building at 383 Madison Avenue, to create BBDO.{{Cite news |url=https://www.newspapers.com/article/the-brooklyn-daily-eagle-large-advertisi/127662508/ |title=Large Advertising Firms Consolidate |newspaper=Brooklyn Daily Eagle |page=22 |date=1928-09-21 |access-date=2023-07-05 |via=Newspapers.com}}
References
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Category:American advertising executives
Category:People from Gloucester County, New Jersey
Category:People from Montclair, New Jersey
Category:19th-century American businesspeople
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