Geox

{{Short description|Italian brand}}

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{{Multiple issues|

{{Primary sources|date=July 2020}}

{{Expand Italian|Geox|topic=scitech|date=April 2024}}

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{{Infobox company

| name = Geox S.p.A.

| logo = Geox - logo (Italy, 2003-).svg

| logo_size = 200px

| type = Public

| traded_as = {{ISE|IT0003697080|GEO}}

| foundation = {{sda|1995}}

| founder = Mario Moretti Polegato

| location_city = Montebelluna

| location_country = Italy

| key_people = {{ubl

|Mario Moretti Polegato (founder and chairman)

|Livio Libralesso (CEO)

}}

| industry = {{unbulleted list|Textiles Manufacturing}}

| subsid = Diadora

| products = Footwear, clothing

| revenue = €534.9 million (2020){{cite web|url=https://www.geox.biz/static/upload/bil/bilancio_geox_2021_ita_a4.pdf|title=Annual Report 2020 |accessdate=20 January 2022 |publisher=Geox|language=it }}

| operating_income = €-111.0 million (2020)

| net_income = €-128.2 million (2020)

| assets = €..... million (end 2020)

| equity = €..... million (end 2020)

| num_employees = 4,458 (end 2020)

| homepage = [https://www.geox.com www.geox.com]

}}

Geox S.p.A. is an Italian brand of shoe and clothing manufactured with breathable and waterproof fabrics.{{cite book |last1=Ceccchinato |first1=Francesca |last2=Vescovi |first2=Tiziano |title=Product Innovation in the Global Fashion Industry |date=2018 |publisher=Palgrave Macmillan US : Imprint: Palgrave Pivot |location=New York |isbn=978-1-137-52349-5 |pages=57–77 |edition=1st 2018 |chapter-url=https://hdl.handle.net/handle/10278/3695659 |access-date=27 April 2024 |archive-url=https://archive.today/20240427222617/https://link.springer.com/chapter/10.1057/978-1-137-52349-5_3 |url-status=live |archive-date=27 April 2024 |chapter=The Geox: The Shoe that Breathes|doi=10.1057/978-1-137-52349-5_3 |hdl=10278/3695659 }}

History

File:GeoxVaughanMills.JPG, 2013]]

File:Geox, Oxford Street, London, March 2016 01.jpg, London, 2016]]

The company was founded in 1995 by Mario Polegato.{{cite web |author=Digital PR |url=http://www.geox.biz/chi_storia_1.asp |title=portale di informazione aziendale del Gruppo Geox |publisher=Geox.biz |accessdate=2011-09-03 |url-status=dead |archiveurl=https://web.archive.org/web/20110904014246/http://www.geox.biz/chi_storia_1.asp |archivedate=2011-09-04 }}

In 2009, Geox agreed with Italian sportswear company Diadora to have Polegato buy its assets through his family's investment arm, LIR.{{cite news|title=Geox billionaire steps into Diadora|url=https://www.independent.co.uk/news/business/news/sole-searching-geox-billionaire-steps-into-diadora-1711250.html|access-date=10 June 2023 | location=London|work=The Independent|first=Margareta|last=Pagano|date=21 June 2009}}

On September 8, 2020, Geox filed for bankruptcy in Canada.{{Cite web|url=https://toronto.citynews.ca/2020/10/23/le-chateau-files-for-bankruptcy-plans-to-close-its-doors/#:~:text=Sept.%208%3A%20Geox%20Canada%20Inc.%20(footwear%20retailer)|title=Geox files for bankruptcy in Canada|date=October 23, 2020|access-date=January 28, 2023}}

Production sites are in China, Indonesia and Vietnam.

In July 2021, Geox announced the closure of its Vranje plant in Serbia, which opened in 2015. The closure led to the loss of 1,200 jobs.{{cite web |language=en-US |title=Geox will close its factory in Vranje, 1,200 people will lose their jobs |url=https://www.serbianmonitor.com/en/geox-will-close-its-factory-in-vranje-1200-people-will-lose-their-jobs/ |website=Serbian Monitor |date=2021-07-28 |accessdate=2021-08-06}}

On September 20, 2023, Penélope Cruz became the first brand ambassador for Geox.{{cite web | url=https://wwd.com/accessories-news/footwear/penelope-cruz-on-being-geox-first-brand-ambassador-designing-capsule-with-her-sister-1235823059/ | title=Penélope Cruz Named First Brand Ambassador for Geox | date=20 September 2023 }}

GEOX in Russia

In March 2022, despite Russia's full-scale invasion of Ukraine, Geox opened its 80th store in Russia.{{Cite web |title=Geox |url=https://leave-russia.org/geox?co1687112483 |access-date=2024-04-13 |website=leave-russia.org |language=en}} According to a list compiled by Yale SOM, the company has suspended new investments in Russia.{{Cite web |title=Over 1,000 Companies Have Curtailed Operations in Russia—But Some Remain {{!}} Yale School of Management |url=https://som.yale.edu/story/2022/over-1000-companies-have-curtailed-operations-russia-some-remain |access-date=2024-04-13 |website=som.yale.edu |language=en}} Despite the cessation of new investments, it can be argued that the company is still active in Russia, as in December 2022, Geox presented a new capsule collection of shoes and accessories for the spring-summer 2023 season.{{Cite web |title=Geox {{!}} Країна походження, хто виробник, бойкот російських товарів |url=https://svidomo.info/ |access-date=2024-04-21 |website=svidomo.info |language=uk-UA}} "Sales in Russia and Ukraine, which together account for about 10% of the group's total, were in line with plans at about 37 million euros despite the weakening of the ruble."- firm said.{{Cite web |date=27 July 2023 |title=Geox lowers 2023 sales guidance after setback in May |url=https://www.reuters.com/business/retail-consumer/geox-lowers-2023-sales-guidance-after-setback-may-2023-07-27/?debug=0 |access-date=2024-05-10 |website=Reuters}}

References

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