GiFi

{{Expand French|1=Gifi|date=2023-09-22}}

{{More citations needed|date=September 2023}}{{Short description|French discount store}}

{{For|the wireless networking term|Gi-Fi}}

File:Magasin Gifi à Coignières le 12 avril 2017 - 04.jpg, 2017]]

GiFi (phonetic abbreviation of its founder's name, Ginestet Philippe) is a French discount store chain with nearly 500 stores, mostly in France.

History

It was founded in 1981 by Philippe Ginestet, who is the owner and chairman.{{cite web |title=Forbes profile: Philippe Ginestet |url=https://www.forbes.com/profile/philippe-ginestet/ |accessdate=4 November 2019 |website=Forbes}} His son Alexandre is the CEO.

In 1986, GiFi had nine stores in southwestern France and shifted from discount retail to a low-price model. In 1988, it established a purchasing center and began sourcing from Asia.{{Cite web |last=Baqué |first=Philippe |date=2021-06-01 |title=GiFi ou le triomphe de la pacotille |url=https://www.monde-diplomatique.fr/2021/06/BAQUE/63177 |access-date=2024-10-24 |website=Le Monde diplomatique |language=fr}}

In 2017, GiFi bought French discount chain Tati.

GiFi has an annual turnover of US$1.6 billion.

References

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