Gillette Mach3
{{short description|Line of razors produced by Gillette}}
{{Infobox product
| title = Gillette Mach3
| image = Gillette Mach3 razor from Indonesia, 2015-08-03.jpg
| image_size = 250
| alt = A Gillette Mach3 razor handle with a blade cartridge attached
| caption =
| type = Cartridge safety razor
| inventor =
| inception = {{Start date and age|1998|06}}
| manufacturer = Procter & Gamble
| available = Yes
| current supplier =
| last production =
| models = {{Unbulleted list|Mach3|Mach3 Turbo|M3Power|Mach3 Sensitive|Mach3 Start{{efn|the razor is known in Latin America as
Gillette Mach 3 Aqua Grip.}}|Mach3 Disposable|Mach3 Body{{efn|in Brazil the razor is known as Gillette Mach 3 Corpo in Brazilian Portuguese and in Latin America is known as Gillette Mach 3 Cuerpo in Spanish.{{cite web | url=https://cornershopapp.com/amp/es-cl/products/3so7q-gillette-maquina-de-afeitar-recargable-mach3-cuerpo-1-u | title=Where to buy Máquina de afeitar recargable Mach3 cuerpo }}}}}}
| website =
| notes =
}}
The Gillette Mach3 ({{IPAc-en|m|æ|k|ˈ|θ|r|iː}} {{respell|mak|THREE}}{{cite AV media|url=https://www.youtube.com/watch?v=yqgP7Ti0r4A&t=29s |archive-url=https://ghostarchive.org/varchive/youtube/20211222/yqgP7Ti0r4A |archive-date=2021-12-22 |url-status=live|title=Gillette Mach 3 commercial (1999)|date=2013-05-21|author=|first=|type=|language=|publisher=YouTube|time=0:29|accessdate=February 9, 2018}}{{cbignore}}{{cite AV media|url=https://www.youtube.com/watch?v=S0RhvQOp7qs&t=8s |archive-url=https://ghostarchive.org/varchive/youtube/20211222/S0RhvQOp7qs |archive-date=2021-12-22 |url-status=live|title=Gillette MACH3 {{pipe}} 5 Reasons To Upgrade|date=January 22, 2018|publisher=Gillette, via YouTube|time=0:08|accessdate=2018-02-09}}{{cbignore}} or {{IPAc-en|m|ɑː|k|ˈ|θ|r|iː}} {{respell|mahk|THREE}}{{cite AV media|url=https://www.ispot.tv/ad/7dDy/gillette-mach3-sensitive-sensitive-skin|title=Gillette MACH3 Sensitive TV Commercial, 'Sensitive Skin'|date=2013-07-03|publisher=Gillette|work=iSpot.tv|time=0:08|accessdate=2018-02-08}}) is a line of razors produced by Gillette.
Production
= Trade secret theft =
Steven Davis, a process controls engineer working for a Gillette subcontractor that designed the Mach3, stole information about the Mach3 and faxed it to Gillette's competitors, Warner-Lambert, Bic, and American Safety Razor. Davis pleaded guilty to five counts of stealing Gillette's trade secrets in January 1998. Davis was sentenced to 27 months in prison. Davis said he committed the crime because he was angry at his boss.
Announcement and introduction
Gillette announced the Mach3 razor on April 14, 1998, following more than $750 million in R&D.
Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. It was first sold in Europe in September 1998.
{{Multiple images
|direction=vertical
|image1=Clip for cartridge of Gillette Mach3 razor, 2015-08-03.jpg
|image2=Cartridge for Gillette Mach3 razor, 2015-08-03.jpg
|footer=The Gillette Mach3 cartridge attachment mechanism (top) and a blade cartridge (bottom).
}}
References
{{reflist|refs=
"Prison Shave". The Australian. May 1, 1998. p. 33.
Lowry, Tom (May 28, 1998). "FBI Joins Firms to Fight Espionage". USA Today. p. 1B.
"Gillette unveils three-bladed razor". Associated Press. April 14, 1998.
{{cite news|url=http://www.boston.com/business/globe/articles/2003/08/31/the_war_of_the_razors/|title=The war of the razors|accessdate=May 28, 2007|work=The Boston Globe|date=August 2003|first=Naomi|last=Aoki}}
Francis, David (July 1, 1998). "Economics Of Whisker Removal". Christian Science Monitor. p. 1.
"Gillette Earnings Up 11 Percent". Associated Press. July 16, 1998.
}}
{{Notelist}}
External links
- {{commons category-inline|Gillette Mach3}}
{{Procter & Gamble}}
Category:Procter & Gamble brands