Ginger Root (music project)#City Slicker and Nisemono (2021–2022)
{{short description|American indie soul music project}}
{{Use mdy dates|date=September 2024}}
{{Infobox musical artist
| name = Ginger Root
| image = Ginger Root in Concert 2024.jpg
| caption = Ginger Root performing in San Diego in 2024. From left to right - Lew, Carney, Hovis.
| alias =
| origin = Huntington Beach, California
| genre = {{Hlist|Soul|indie pop|elevator music|city pop}}
| years_active = {{start date|2017}}–present
| label = {{ubl|Clew|Acrophase|Ghostly International}}
| website = {{URL|https://gingerrootmusic.com}}
| current_members = * Cameron Lew
- Matt Carney (touring)
- Dylan Hovis (touring)
| past_members = Anthony Grisham (touring)
}}
Ginger Root ({{lang|zh|姜根}}) is an American indie soul music project from Huntington Beach, California, led by singer-songwriter and instrumentalist Cameron Lew ({{lang-zh|刘国明}}; born November 25, 1995).{{cite web |title=Cameron Michael Lew, Born 11/26/1995 in California |url=https://californiabirthindex.org/birth/cameron_michael_lew_born_1995_23764066 |website=CaliforniaBirthIndex.org |access-date=26 May 2025}} Lew has described the project's musical sound as "aggressive elevator soul", also citing inspiration as coming from groups such as Vulfpeck, Toro y Moi, White Denim, Yellow Magic Orchestra, and Feist.{{Cite web|last=Arunarsirakul|first=Alissa|date=4 July 2019|title=Ginger Root's Aggressive Elevator Soul Makes for Great "Weather" [PREMIERE + Q&A]|url=https://www.onestowatch.com/blog/ginger-roots-aggressive-elevator-soul-makes-for|archive-url=|archive-date=|access-date=|website=Ones to Watch}}{{Cite web|last=|first=|date=14 February 2018|title=RedGorilla Music Fest Artist of the Day: "Ginger Root"|url=https://www.redgorillamusic.com/post/redgorilla-music-fest-artist-of-the-day-ginger-root|archive-url=https://web.archive.org/web/20211019112958/https://www.redgorillamusic.com/post/redgorilla-music-fest-artist-of-the-day-ginger-root|archive-date=19 October 2021|access-date=2 August 2020|website=RedGorilla|url-status=dead}} On tour, Ginger Root has supported bands such as Khruangbin, Hippo Campus, Omar Apollo, Last Dinosaurs, and Japanese Breakfast as well as headlining their own tour in Fall of 2022, with supporting artists King Pari, Vicky Farewell, and Amaiwana.
In the studio, Ginger Root consists of solely Lew.{{Cite web|last=Moran|first=Pat|date=|title=Ginger Root adds Spice to Indie Pop|url=https://www.soundsplice.com/post/ginger-root-adds-spice-to-indie-pop|archive-url=https://web.archive.org/web/20211205052835/https://www.soundsplice.com/post/ginger-root-adds-spice-to-indie-pop|archive-date=5 December 2021|access-date=2 August 2020|website=Soundsplice|url-status=dead}} On tour, Ginger Root also currently includes Lew's high school friends Matt Carney (drums) and Dylan Hovis (bass).
The music of Ginger Root was released under Acrophase Records, with the exception of the newest album, Shinbangumi, which was released under Ghostly International.{{Cite web|url= https://merrygoroundmagazine.com/ginger-root-is-calling-it-home/|title= Ginger Root Is Calling It Home|date= November 16, 2018|work= Merry-Go-Round Magazine}}
History
= Formation, ''Spotlight People'', and ''Toaster_music'' (2016–2017) =
Ginger Root began as Lew was in the Huntington Beach-based band Van Stock. In mid-2016, he wrote a few songs that he felt did not fit into the band's existing sound and made an EP out of them. According to Lew, that EP "turned into an LP", becoming Spotlight People, and "I slapped the name Ginger Root on it", a name coming from a live Vulfpeck performance of "It Gets Funkier" he discovered on YouTube at 3{{nbsp}}a.m. one morning, where frontman Jack Stratton chanted "uh, uh ginger root".{{Cite web|last=Boyd|first=Carlton|date=|title=Ginger Root Discusses His New EP "Spotlight People"|url=https://dopecausewesaid.com/dope-features/ginger-root-discusses-his-new-ep-spotlight-people|archive-url=|archive-date=|access-date=21 August 2020|website=DOPECAUSEWESAID}}{{Cite web|last=|first=|date=12 October 2017|title=A Conversation with Ginger Root.|url=https://corduroysoul.com/a-conversation-with-ginger-root-d59feaad727c|archive-url=|archive-date=|access-date=2 August 2020|website=Corduroy Soul}}
In 2017, Lew began a weekly YouTube series called "Toaster Music" where he performed covers in his 2004 Honda Element. Lew says the idea came to him from not wanting to do homework during the four hour break between his classes on Mondays at Chapman University, where he would record vocals, guitar, keyboard, bass, and drums in the backseat, mixing it on his laptop via the car stereo. Afterwards, he would spend another two to three hours editing during his next lecture.{{Cite web|last=Villasenor|first=Yvonne|date=8 March 2018|title=Ginger Root Went From Recording Music in His Car to Rocking the Stage|url=https://www.ocweekly.com/ginger-root-went-recording-music-car-rocking-stage/|archive-url=|archive-date=|access-date=2 August 2020|website=OC Weekly}} Many of these covers formed the basis for a compilation album, titled Toaster_music.
= ''Mahjong Room'' (2018–2019) =
In June 2018, Ginger Root released a second album, Mahjong Room, featuring four previously released singles ("Two Step", "Call It Home", "Jeanie", and "Having Fun") and six other new songs. Alongside that release, Lew released a second album of covers from the ongoing "Toaster Music" project on Bandcamp, calling it Toaster_Music_v2.
In December 2018, Ginger Root recorded a live session at Audiotree's studios in Chicago, playing five songs from Mahjong Room.{{Cite web|last=|first=|date=17 December 2018|title=Ginger Root – Audiotree|url=https://audiotree.tv/session/ginger-root|archive-url=|archive-date=|access-date=21 August 2020|website=Audiotree}}
The name "Mahjong Room" comes from a room Lew's great-grandmother had in her house, where all of his family members would gather, play Mahjong, and a five-year old Lew would come and try to shuffle the tiles. It eventually became somewhat of a storage room, the memory of it inspiring both the song and album, respectively.{{Cite web|via=YouTube |title=Ginger Root, "Mahjong Room" – Mix Notes #2 |url=https://www.youtube.com/watch?v=vAeUlL07WJ8 |language=en |access-date=2022-12-18}}
= ''Rikki'' (2020) =
In March 2020, Ginger Root released "Karaoke", the first single from their third album Rikki, which was originally slated to be released in June 2020, but was later delayed to October of that year due to complications from the COVID-19 pandemic.{{Cite web|last=Hahn|first=Bryan|date=11 March 2020|title=Ginger Root is your new favorite co-worker in his "Karaoke" video|url=https://www.thefader.com/2020/03/11/ginger-root-karaoke-video|archive-url=|archive-date=|access-date=21 March 2020|website=Fader}}{{Cite web|last=Estrada|first=Sienna|date=1 July 2020|title=Ginger Root demonstrates his ping pong skills in "Out of State" music video|url=https://earmilk.com/2020/07/01/ginger-root-demonstrates-his-ping-pong-skills-in-out-of-state-music-video/|archive-url=|archive-date=|access-date=21 August 2020|website=Earmilk}}
Toaster Music v3, the third iteration of covers from the "Toaster Music" project, was released on Ginger Root's Bandcamp in May 2020.
On October 23, 2020, Ginger Root released Rikki, which includes the previously released singles "Karaoke", "Out of State", "Le château", and "Why Try" alongside seven new tracks.
The name of the album Rikki is from the misspelling (as Lew remembers) of the first word of a book titled Tikki Tikki Tembo.{{Cite web|url= https://atwoodmagazine.com/grrk-ginger-root-rikki-interview-2020/|title= Interview: Time Marches on with Ginger Root's Third Album, Rikki|work=Atwood Magazine|date=November 20, 2020|first=Jesse |last=Herb}}
= ''City Slicker'' and {{transliteration|ja|Nisemono}} (2021–2022) =
In May 2021, Ginger Root announced via Twitter and Instagram the upcoming release of an EP, titled City Slicker, described by Lew as a soundtrack for the American adaptation of a fictitious 1980s Japanese film, expected to be released August 2021.{{Cite web|date=19 May 2021|title=Surprise new music! My new EP entitled "City Slicker" is out Aug. 20 on Acrophase Records. The year is 1981, Ginger Root is asked to make the soundtrack to the American adaptation to the fictitious Japanese film "街のやつ".|url=https://twitter.com/gingerrootmusic/status/1395068530035281923|access-date=2021-07-01|website=Twitter|language=en}}{{Cite instagram |user=gingerrootmusic |postid=CPD-s2PJpTg |date=19 May 2021 |title=Surprise! New music! |access-date=1 July 2021}} Alongside the announcement, Ginger Root released a single from the EP, titled "Neighbor". Another single from the EP, "Loretta", was released in June 2021.
On July 21, 2021, Ginger Root released the single "Juban District", the name being a reference to the setting of the anime Sailor Moon.{{Cite web|url= https://www.envimedia.co/artist-spotlight-ginger-root-talks-sailor-moon-references-in-city-slicker-ep/|title= Artist Spotlight: Ginger Root Talks Sailor Moon References in City Slicker EP|date=August 2, 2021|author=Wendy|work=EnVi Magazine}} The album was released as a limited edition product on 2 analog physical formats, which were VHS{{Cite web|url=https://gingerroot.bandcamp.com/album/city-slicker|title=City Slicker, by Ginger Root|website=Gingerroot.bandcamp.com|access-date=September 13, 2024}}{{Cite web|via=YouTube|title=I'm releasing my album on VHS (I made new merch)|url=https://www.youtube.com/watch?v=rKRA-HAk0GE|language=en|access-date=2021-10-22}} and cassette tape.{{Cite web|title=City Slicker, by Ginger Root|url=https://gingerroot.bandcamp.com/album/city-slicker|access-date=2021-10-22|website=Gingerroot.baandcamp.com|language=en}} In November 2021, City Slicker was also released on vinyl through the crowd-funding/pre-sale service Qrates.{{Cite web|website=YouTube|title=Ginger Root's City Slicker Vinyl Pre-order Happening Now!|url=https://www.youtube.com/watch?v=tDu8pTprVTk|language=en|access-date=2021-11-13}}{{Cite web |title=City Slicker |url=https://qrates.com/projects/25202-city-slicker |url-status=dead |archive-url=https://web.archive.org/web/20211209073805/https://qrates.com/projects/25202-city-slicker/ |archive-date=2021-12-09 |access-date=2021-11-13 |website=Qrates.com}}
File:GingerRoot Novo Los Angeles.jpg
On June 14, 2022, Ginger Root announced another upcoming release of an EP titled {{transliteration|ja|Nisemono}}.{{Cite web|via=YouTube|title=Announcing my new project on the news - 十番街ニュース |url=https://www.youtube.com/watch?v=qb9JltdXq3U |language=en |access-date=2022-09-07}} The tracks are set in a fictitious 1983, where Ginger Root is asked to write and produce music for the up-and-coming Japanese pop idol, Kimiko Takeguchi. Right before Takeguchi's American debut on a late night show, she quits, leaving her manager in shambles. She makes the last minute decision to have Ginger Root perform in her place, since he knows all the songs. The EP focuses on imposter syndrome and not being oneself.{{Cite web|url= https://www.npr.org/2022/09/29/1126022518/ginger-roots-cameron-lew-wants-his-new-ep-to-showcase-city-pop-as-familiar-yet-f |title= Ginger Root's Cameron Lew wants his new EP to showcase city pop as familiar yet fresh |date=2022-09-29|work=NPR}}{{Cite web|via=YouTube|title=Ginger Root – "Loneliness" (Official Music Video) |url=https://www.youtube.com/watch?v=hMCAF8tZ7ZE |language=en |access-date=2022-09-08}} It released on September 9, 2022, and also had a limited vinyl, CD and cassette release.{{Cite web|via=YouTube|title=How to Win Ginger Root Merch |url=https://www.youtube.com/watch?v=Y2g6Hwzz4KM |language=en |access-date=2022-09-08}}{{Cite web |title=Shop |url=http://www.acrophaserecords.com/shop |access-date=2022-09-08 |website=Acrophase Records |language=en-US}} A VHS cassette of the full EP, which includes behind the scenes footage of various music videos, was released in early 2024.{{Cite web |title=Nisemono on VHS (PRE-ORDER) |url=https://www.gingerrootmusic.com/merch/nisemono-on-vhs-pre-order |access-date=2023-12-20 |website=Ginger Root |language=en-US}} The cassette will also include a QR code to watch on a mobile phone.{{Cite web|via=YouTube|title=Ginger Root's "Nisemono" on VHS |url=https://www.youtube.com/watch?v=7bpUXnKgkGs |access-date=2023-12-20 |language=en}}{{Cite web|url=https://twitter.com/gingerrootmusic/status/1732824787859480789|title=Twitter|website=X.com|access-date=Sep 13, 2024}}
The music videos for both projects were filmed in Osaka and had their fidelity artificially reduced to better evoke the feeling of 1980s Japan.{{Cite news |date=24 July 2023 |title=日本のテレビ初出演 “昭和レトロ”MVのひみつ |url=https://www.youtube.com/watch?v=1ISFZfckOEU |access-date=22 January 2025 |work=Nippon Television}}
= {{transliteration|ja|Shinbangumi}} (2024) =
In May 2024, Ginger Root announced that an album titled {{transliteration|ja|Shinbangumi}} (stylized in all caps as {{transliteration|ja|SHINBANGUMI}}) {{Translation|'new program'|literal=yes}}, would be released on September 13. This is Ginger Root's first project under the label Ghostly International.{{Cite web |title=NEW MUSIC! |url=https://x.com/gingerrootmusic/status/1793317914344562914 |access-date=2024-06-26 |website=X.com}} Five singles have been released in advance of the album, titled "No Problems", "Better Than Monday", "There Was a Time", "All Night" and "Only You". The other songs released with the rest of the album are titled, "CM", "Kaze", "Giddy Up", "Think Cool", "Show 10", and "Take Me Back (Owakare No Jikan)". The group began a worldwide tour to promote the album in September 2024.{{Cite web |last=Jackson |first=Josh |date=18 September 2024 |title=Ginger Root tackles The Zombies for our latest A.V. Undercover |url=https://www.avclub.com/ginger-root-covers-the-zombies-av-undercover |access-date=2024-09-28 |website=AV Club |language=en-US}}
Influences
In a 2023 interview, Lew credited Showa-era Japanese culture, including City Pop artists Yellow Magic Orchestra, Taeko Onuki and Tatsuro Yamashita, as a primary influence and sense of belonging as an Asian-American.
Discography
= Albums =
| class="wikitable plainrowheaders" style="text-align:center;"
! scope="col" | Title ! scope="col" | Album details |
| scope="row"| Spotlight People
|
|
|---|
| scope="row"| Mahjong Room
|
|
| scope="row"| Rikki
|
|
| scope="row"| Shinbangumi
|
|
= Live albums =
| class="wikitable plainrowheaders" style="text-align:center;"
! scope="col" | Title ! scope="col" | Album details |
| scope="row"| Live from Istanbul
| A collection of live recordings from February 9 and 10, 2019 while touring with Khruangbin.
|
|---|
= EPs =
| class="wikitable plainrowheaders" style="text-align:center;"
! scope="col" | Title ! scope="col" | EP details |
| scope="row"| Toaster_music
|
|
|---|
| scope="row"| Toaster_Music_v2
|
|
| scope="row"| Fresh Sounds of Ginger Root Vol. 1
|
|
| scope="row"| Toaster Music v3
|
|
| scope="row"| City Slicker
|
|
| scope="row"| Nisemono
|
|
= Singles =
| class="wikitable plainrowheaders" style="text-align:center;"
! scope="col"| Title ! scope="col"| Year ! scope="col"| Album/EP |
| scope="row"| "Two Step"
| 2017 | rowspan="4"| Mahjong Room |
|---|
| scope="row"| "Call It Home"
| rowspan="4"| 2018 |
| scope="row"| "Jeanie" |
| scope="row"| "Having Fun" |
| scope="row"| "What Christmas Means to Me" (Stevie Wonder cover)
| rowspan="3" {{Non-album singles}} |
| scope="row"| "Weather/Slump"
| rowspan="2" |2019 |
| scope="row" | "B4" |
| scope="row" | "Karaoke"
| rowspan="4"| 2020 | rowspan="4"| Rikki |
| scope="row" | "Out of State" |
| scope="row" | "Le château" |
| scope="row" | "Why Try" |
| scope="row" | "A Cruel Angel's Thesis" (Theme from Neon Genesis Evangelion)
| rowspan="6"| 2021 | {{Non-album single}} |
| scope="row" | "Neighbor"
| rowspan="3"| City Slicker |
| scope="row" | "Loretta" |
| scope="row" | "Juban District" |
| scope="row" | "Loretta" (Japanese version)
| rowspan="3" {{Non-album singles}} |
| scope="row"| "Linus n' Lucy" (Theme from Peanuts) |
| scope="row"| "Pi"{{Cite web|via=YouTube|title=Ginger Root — "Pi" |url=https://www.youtube.com/watch?v=EwZcDUVQZj0 |language=en |access-date=2022-12-18}}
| rowspan="4" |2022 |
| scope="row" | "Loneliness"
| rowspan="3" | Nisemono |
| scope="row" | "Holy Hell" |
| scope="row" | "Over the Hill" |
| scope="row" | "No Problems"
| rowspan="5" |2024 | rowspan="5" | Shinbangumi |
| scope="row" | "Better Than Monday" |
| scope="row" | "There Was a Time" |
| scope="row" | "All Night" |
| scope="row" | "Only You" |