GoFish
{{Infobox company
| name = GoFish Corporation
| founded = San Francisco, California, United States ({{Start date|2003}})
| defunct = {{End date|2009}}
| parent = Betawave
| homepage = {{URL|gofish.com}}
}}
GoFish was a San Francisco-based{{Cite web|url=http://www.gofish.com/corp/jobs.gfp |title=GoFish Corporation - Jobs |date=2007-06-29 |access-date=2016-06-09 |url-status=bot: unknown |archiveurl=https://web.archive.org/web/20070707200811/http://www.gofish.com/corp/jobs.gfp |archivedate=2007-07-07 }}{{Cite web|url=http://mashable.com/2006/10/31/gofish-video-sharing-site-goes-public/|title=GoFish Video-Sharing Site Goes Public|last=Cashmore|first=Pete|website=Mashable|date=31 October 2006 |access-date=2016-06-09}} online video sharing website{{Cite web|url=http://www.onlinevideo.in/go-fish-video.html|title=Watch, Download, Save, Share GoFish Video|website=www.onlinevideo.in|access-date=2016-06-09|archive-date=2016-02-18|archive-url=https://web.archive.org/web/20160218181257/http://onlinevideo.in/go-fish-video.html|url-status=dead}} founded in 2003 by Michael Downing.{{cn|date=December 2021}} It was founded as a search engine for digital music, audio books, ringtones and other media online, and operated as GoFish until 2009{{cite news|last1=Bogatin|first1=Donna|title=GoFish CEO + Bolt CEO: Moving advertising from TV to Internet, Exclusive Interview|url=http://www.zdnet.com/article/gofish-ceo-bolt-ceo-moving-advertising-from-tv-to-internet-exclusive-interview/|archive-url=https://web.archive.org/web/20160815233752/http://www.zdnet.com/article/gofish-ceo-bolt-ceo-moving-advertising-from-tv-to-internet-exclusive-interview/|url-status=dead|archive-date=August 15, 2016|accessdate=7 July 2016|work=ZDnet|date=February 12, 2007}}{{cite news|last1=Marshall|first1=Matt|title=Fishing for music with GoFish|url=http://www.siliconbeat.com/entries/2004/11/26/fishing_for_music_with_gofish.html|accessdate=8 July 2016|work=Silicon Beat|date=November 26, 2004|archive-date=13 October 2016|archive-url=https://web.archive.org/web/20161013231720/http://www.siliconbeat.com/entries/2004/11/26/fishing_for_music_with_gofish.html|url-status=dead}}{{Cite web|url=https://gigaom.com/2009/01/19/419-gofish-rebrands-as-betawave/|title=GoFish Rebrands As Betawave|last=Kaplan|first=David|date=2009-01-19|website=|publisher=Gigaom|access-date=|archive-date=2016-08-17|archive-url=https://web.archive.org/web/20160817010447/https://gigaom.com/2009/01/19/419-gofish-rebrands-as-betawave/|url-status=dead}} then the service became the advertising network BetaWave in 2009 after a failed attempt at changing their niche into children's media.{{Cite web|url=https://videoproductiontips.com/internet-video-sharing-sites/|title=Online video Sharing Site Go Fish|date=2008-01-09|website=Video Production Tips|language=en-US|access-date=2016-06-09|archive-date=2016-08-17|archive-url=https://web.archive.org/web/20160817010251/https://videoproductiontips.com/internet-video-sharing-sites/|url-status=dead}} In 2010, BetaWave had also shutdown after "running out of money".{{Cite web|url=https://techcrunch.com/2010/11/04/betawave/|title=Niche Ad Network Betawave, Formerly GoFish, Goes Under|last=Tsotsis|first=Alexia|website=TechCrunch|date=5 November 2010 |access-date=2016-07-04}}
GoFish was an important step in content distribution, as it was one of the first mainstream video sharing websites. In 2005, YouTube and Google Video launched, which may have taken some of GoFish's audience. Towards the end of its service, the site had close to 20 million users.{{Cite web|url=http://www.gofishcorp.com/roller/corp/ |title=GoFish Corporation |date=2008-04-10 |access-date=2016-06-09 |url-status=bot: unknown |archiveurl=https://web.archive.org/web/20080410185619/http://www.gofishcorp.com/roller/corp/ |archivedate=2008-04-10 }}
GoFish used Java with the Apache Tomcat web server{{Cite web|url=http://www.gofish.com/corp/jobs/job17.gfp |title=GoFish Corporation - Jobs - Video Intern |date=2007-06-29 |access-date=2016-06-09 |url-status=bot: unknown |archiveurl=https://web.archive.org/web/20070629193049/http://www.gofish.com/corp/jobs/job17.gfp |archivedate=2007-06-29 }} to drive their website, and used either PostgreSQL or Oracle as their backend database.
History
In 2003, GoFish was founded, and went public on the OTC Bulletin Board
In February 2007, GoFish Corporation attempted a merger with Bolt.com,{{Cite web|url=https://biz.yahoo.com/e/070212/gofh.ob8-k.html|title=Summary of GOFISH CORP. - Yahoo! Finance|website=biz.yahoo.com|access-date=2016-06-09}} but later dropped the deal as their stock plummeted.{{Cite web|url=https://techcrunch.com/2007/08/01/gofish-dropping-bolt-share-price-and-ad-rates/|title=GoFish Dropping Bolt, Share Price, and Ad Rates|last=Contributor|website=TechCrunch|date=August 2007 |access-date=2016-07-04}}
At one point in mid 2007, GoFish was the home to web television such as MMA Today (), which offered highlights from various Mixed Martial Arts events{{Cite web|url=http://www.gofish.com/mma/home.gfp |title=MMA Today, mma, fight, sports, bas rutten, fights, mixed martial arts, ufc, pride, battle, cage match, contact sports, Brazilian Jiu-Jitsu, wrestling, knockout, ground fighting - GoFish Your Video Online |date=2007-07-04 |access-date=2016-06-09 |url-status=bot: unknown |archiveurl=https://web.archive.org/web/20070704121754/http://www.gofish.com/mma/home.gfp |archivedate=2007-07-04 }} s well as Hidden Celebrity Cams. The shows were known as "Made For Internet".
In January 2008, the service received funding (US$22.5 million) to begin transitioning towards family/children's media,{{Cite web|url=https://techcrunch.com/2008/12/05/youth-oriented-media-company-gofish-raises-225-million/|title=Youth-Oriented Media Company GoFish Raises $22.5 Million|last=Kincaid|first=Jason|website=TechCrunch|date=6 December 2008 |access-date=2016-07-04}} with its site now showing "Delivering Kids, Teens, and Moms" on the front page of their website.{{Cite web|url=http://www.gofish.com/ |title=GoFish - Videos, Entertainment, And Media Just For Kids, Tweens, And Teens |date=2008-12-04 |access-date=2016-06-09 |url-status=bot: unknown |archiveurl=https://web.archive.org/web/20081204024333/http://www.gofish.com/ |archivedate=2008-12-04 }} The site had begun a publishing partnership with the children's game website Miniclip, and WeeWorld. The service had also expanded its offices into New York City, and Chicago.{{Cite web|url=http://www.gofishcorp.com/roller/corp/category/aboutus/jobs |title=GoFish Corporation |date=2008-12-16 |access-date=2016-06-09 |url-status=bot: unknown |archiveurl=https://web.archive.org/web/20081216003513/http://www.gofishcorp.com/roller/corp/category/aboutus/jobs |archivedate=2008-12-16 }} GoFish had begun to phase out its video service, re-fashioning into an advertising network targeting children.{{Cite web|url=https://gigaom.com/2008/01/09/gofish-says-game-over-to-online-video/|title=GoFish Says Game Over to Online Video|last=Gannes|first=Liz|date=2008-01-09|website=|publisher=Gigaom|access-date=2016-07-04|archive-date=2016-12-20|archive-url=https://web.archive.org/web/20161220132124/https://gigaom.com/2008/01/09/gofish-says-game-over-to-online-video/|url-status=dead}}
In early 2009, GoFish.com began redirecting to a page on GoFishCorp stating that it had become Betawave{{Cite web|url=http://www.gofishcorp.com/roller/home/entry/home |title=Betawave |date=2009-02-07 |access-date=2016-06-09 |url-status=bot: unknown |archiveurl=https://web.archive.org/web/20090207075548/http://www.gofishcorp.com/roller/home/entry/home |archivedate=2009-02-07 }}
Since the end of 2014, it displays a big fish like symbol: "<><".{{Cite web|url=http://gofish.com/|title=gofish.com|archive-url=https://web.archive.org/web/20171119104501/http://gofish.com/|archive-date=2017-11-19|url-status=}}