Golden Grahams
{{short description|Breakfast cereal made by Cereal Partners}}
{{Infobox brand
| name = Golden Grahams
| logo = Goldengrahams logo.png
| logo_size = 150
| image = Golden Grahams cereal, with milk.jpg
| image_size = 250
| caption =Golden Grahams cereal, with milk
| producttype = Breakfast cereal
| currentowner = General Mills
| producedby = General Mills (US)
Nestlé (outside US)
| country = U.S.
| introduced = {{start date and age|1976}}
| discontinued =
| related =
| markets =
| previousowners =
| trademarkregistrations =
| ambassadors =
| tagline =
| website = {{URL|https://cereals.generalmills.com/products/golden-grahams/|generalmills.com/golden-grahams}}
| module =
| module1 =
| footnotes =
}}
Golden Grahams is a brand of breakfast cereal It is produced in the US and Canada by General Mills{{cite web |url= https://nationalpost.com/life/food/breakfast-throwback-general-mills-attempts-to-woo-millennials-with-return-to-80s-cereal-recipes |title=Breakfast throwback: General Mills attempts to woo millennials with return to '80s cereal recipes |author=Laura Brehaut| publisher=National Post |date=September 25, 2020|access-date=June 12, 2021}}{{cite web |url= https://www.theglobeandmail.com/report-on-business/industry-news/marketing/can-jose-bautista-flip-consumers-back-on-to-cereal/article29827597/ |title=Can Jose Bautista flip consumers back on to cereal? |author=SUSAN KRASHINSKY| publisher=The Globe & Mail |date=May 2, 2016|access-date=June 12, 2021}}{{cite web | url=https://www.marketingweek.com/golden-grahams-to-relaunch-with-spoof-cult-campaign/ | title=Golden Grahams to relaunch with spoof cult campaign | publisher=Marketing Week | date=August 31, 2000 | access-date=June 12, 2021}} and Cereal Partners under the Nestlé brand in other countries.
Overview
It consists of small toasted square-shaped cereal pieces made of whole wheat and corn.[http://www.generalmillsfoodservice.com/products/cereals/singlepak/general-mills-singlepak-cereal/golden-grahams_0_875_oz Ingredients and nutritional information at General Mills website] The taste is a mix of honey and brown sugar.{{cite web |url=https://www.westword.com/restaurants/milking-it-golden-grahams-5771960|title=Milking It: Golden Grahams |author=MICHAEL ROBERTS| publisher=Westword |date=June 8, 2009|access-date=June 12, 2021}}
Golden Grahams was introduced in 1976, and the earliest TV commercials featured a jingle sung to the tune of the James A. Bland song "Oh, Dem Golden Slippers". The cereal is still widely available in Europe, United States and Canada. It is produced by Nestlé and Cereal Partners, except in the US and Canada, where it is made by General Mills.{{cite web |url=http://www.mrbreakfast.com/cereal_detail.asp?id=168|title=Golden Grahams |publisher=MrBreakfast.com |access-date=June 12, 2021}}
=United Kingdom=
Golden Grahams reached the peak of their popularity in the UK in the 1980s and 90s, however a gradual decline in sales led to their eventual discontinuation in the country in the early 2000s. In October 2010, Nestlé announced that the brand was to be reintroduced into British supermarkets, however little over a decade later, in 2021, Golden Grahams were once again discontinued for a second time.{{cite web|title= The breakfast cereals we loved as kids that are no longer on supermarket shelves|date=21 November 2022 |url=https://www.walesonline.co.uk/lifestyle/nostalgia/breakfast-cereals-loved-kids-no-25567749|publisher=Wales Online|accessdate=19 January 2024}} Despite this, however, Golden Grahams' sister brand, Curiously Cinnamon (formerly marketed as Cinnamon Grahams), remains widely available throughout the United Kingdom.{{cite web|title=Nestlé Cereals – Curiously Cinnamon|url=https://www.nestle-cereals.com/uk/brands/curiously-cinnamon|publisher=Nestlé|accessdate=19 January 2024}}