Golden Rule Insurance Company

{{Short description|American private health insurance company}}

{{Infobox company

| name = Golden Rule Insurance Company

| logo =

| location = Indianapolis

| hq_location_country = United States of America

| key_people = {{Unbulleted list|Patrick F. Carr (CEO)}}

| founded = {{start date and age|1940}}

| fate = Acquired by UnitedHealth Group

| industry = Health insurance

}}

Golden Rule Insurance Company was a provider of health insurance based in Indianapolis with operations in 40 U.S. states and the District of Columbia. It was acquired by UnitedHealth Group in November 2003.{{cite news | url=https://www.bizjournals.com/twincities/stories/2003/09/15/daily49.html | title=UnitedHealth to buy Golden Rule Financial | work=American City Business Journals | date=September 19, 2003}}{{cite news | url=https://www.bizjournals.com/stlouis/stories/2004/01/12/daily22.html | title=UnitedHealthcare cutting some individual health coverage | work=American City Business Journals | date=January 13, 2004}}{{cite news | url=https://www.wsj.com/articles/SB118643867027889758 | title=Uninsured Grads Risk Finances, Future Coverage | work=The Wall Street Journal | first=Cheryl | last=Soltis | date=August 7, 2007 | url-access=subscription}}

It was closely involved in the establishment of health savings accounts (HSA) and the related tax incentives.{{cite news | url=https://www.pbs.org/wgbh/pages/frontline/newt/newtscript.html | title=The Long March of Newt Gingrich | work=PBS | date=January 16, 1996}} The company funded millions of dollars to prominent members of the Republican Party such as Newt Gingrich to support HSAs and to fight broader reform.{{cite news | url=https://www.motherjones.com/politics/1996/01/medikill/ | title=MediKill | first1=ROBERT | last1=DREYFUSS | first2=PETER H. | last2=STONE | work=Mother Jones | date=January 1996}}{{cite news | url=https://www.huffpost.com/entry/a-particularly-poisonous_b_32062 | title=A Particularly Poisonous Front Group | first=Dave | last=Johnson | work=HuffPost | date=October 19, 2006}}{{cite news | url=https://www.nytimes.com/1996/04/14/us/gop-plan-would-profit-insurer-with-ties-to-party.html | title=G.O.P. Plan Would Profit Insurer With Ties to Party | work=The New York Times | first=Robert | last=Pear | date=April 14, 1996 | url-access=subscription}}{{cite news | url=https://www.deseretnews.com/article/480366/HOUSE-OKS-HEALTH-INSURANCE-GUARANTEE.html | archive-url=https://web.archive.org/web/20190624140639/https://www.deseretnews.com/article/480366/HOUSE-OKS-HEALTH-INSURANCE-GUARANTEE.html | url-status=dead | archive-date=June 24, 2019 | title=HOUSE OKS HEALTH-INSURANCE GUARANTEE | agency=Associated Press | publisher=Deseret News | date=March 29, 1996}}{{cite news | url=https://www.washingtonpost.com/archive/politics/1995/12/24/favored-few-stand-to-gain-from-republican-tax-cuts/1b9f0b08-a478-4c8a-8ea2-4e223bd67462/ | title=FAVORED FEW STAND TO GAIN FROM REPUBLICAN TAX CUTS | first=Clay | last=Chandler | work=The Washington Post | date=December 24, 1995}}{{cite news | url=https://www.nytimes.com/1995/11/18/us/battle-over-budget-medical-care-gop-plan-some-see-widening-gap-between-sick.html | title=Battle over the Budget - Medical Care; In G.O.P. Plan, Some See a Widening Gap Between Sick and Healthy | work=The New York Times | first=Martin | last=Gottlieb | date=November 18, 1995 | url-access=subscription}}

Membership in Federation of American Consumers and Travelers (FACT) was required to buy certain insurance products.{{cite news | url=http://www.pnhp.org/news/2002/december/golden_rule_successf.php | title=Golden Rule successful in avoiding paying for breast cancer treatments | first=Michelle | last=Andrews | work=The New York Times | date=December 15, 2002}}

The company was named after the Golden Rule.