Good+Foundation

{{Short description|Nonprofit organization in New York, United States}}

{{redirect|Baby Buggy|buggies for babies|Baby transport}}

{{Multiple issues|

{{Notability|Web|date=February 2021}}

{{primary sources|date=February 2012}}

{{Cleanup bare URLs|date=September 2022}}

}}

{{Infobox website

|url = {{URL|http://www.goodplusfoundation.org/}}

}}

Good+Foundation (originally called Baby Buggy) was founded in May 2001 by Jessica Seinfeld after the birth of her first child.{{Cite web |url=http://www.tonic.com/article/jessica-seinfelds-passion-baby-buggy/ |title=Passion |access-date=2012-02-16 |archive-url=https://web.archive.org/web/20091205200805/http://www.tonic.com/article/jessica-seinfelds-passion-baby-buggy/ |archive-date=2009-12-05 |url-status=dead }} According to Seinfeld, "shortly after the birth of my daughter, Sascha, having slowly accumulated closets full of used – but very usable – baby clothing and equipment she no longer needed, I had a moral dilemma; as the daughter of a social worker, throwing out perfectly good baby gear was unthinkable; and yet there was no easy way to get it to a family who could use it. Thus, Baby Buggy was born."http://www.babybuggy.org/index.php?section=about&page=letter

In April 2016, Baby Buggy renamed to GOOD+ Foundation (and eventually rebranded to Good+Foundation in June 2019) to better communicate its model: pairing donations of essential children's and family items with transformational programs. The combination of its goods and partner services is the idea behind the migration to Good+.{{Cite web|last=Birkner|first=Christine|date=April 15, 2016|title=Why Jessica Seinfeld Is Renaming Her Popular Nonprofit After 15 Years as Baby Buggy|url=https://www.adweek.com/brand-marketing/why-jessica-seinfeld-renaming-her-popular-nonprofit-after-15-years-baby-buggy-170872/|access-date=2021-12-10|language=en-US}}

Good+Foundation grants donations of products and services to programs that have demonstrated a capacity to address family poverty in three focus areas: supporting new mothers, investing in early childhood and engaging fathers. Through the generous support of donors and volunteers, GOOD+ Foundation has donated over $50M worth of items through its partner network across the United States.

More than $6 million of Good+Foundation's annual budget is made up of in-kind product donations from individuals and corporations. Financial support for the organization comes through its board of directors, the Friends of GOOD+ NY and LA groups, other private individuals, corporations and foundations. Since 2014, 90 cents of every dollar received by Baby Buggy went straight to programs.{{Cite web | url=http://www.charitynavigator.org/index.cfm?bay=search.summary&orgid=10256#.VztaPfkrKM8/ | title=Charity Navigator - Rating for Good+Foundation }}

The organization has been rated 4 stars by Charity Navigator for six consecutive years and received national accreditation from the Better Business Bureau Wise Giving Alliance.