Google Affiliate Network
{{Short description|Affiliate marketing company}}
{{Infobox company
| name = Google Affiliate Network
| logo = Google affiliate network logo.png
| type = Public
| slogan =
| foundation = Chicago, Illinois (1998) as Dynamic Trade
| location = Mountain View, California
| key_people =
| products = Affiliate network
| industry = Affiliate marketing
| homepage = [https://www.google.com/ads/affiliatenetwork/ google.com/ads/affiliatenetwork/]
| revenue =
}}
The Google Affiliate Network was the affiliate marketing company, specifically affiliate network, formerly known as Doubleclick Performics, which was bought by Google in 2007.[https://www.google.com/ads/affiliatenetwork/ Drive conversions with performance-based advertising – Google Affiliate Network – Google Ads]. Google.com. Retrieved on 2013-09-19. On April 16, 2013, Google announced the closure of the Google Affiliate Network.[http://googleaffiliatenetwork-blog.blogspot.com/2013/04/an-update-on-google-affiliate-network.html Google Affiliate Network: An update on Google Affiliate Network]. Googleaffiliatenetwork-blog.blogspot.com. Retrieved on 2013-09-19.
History
- DoubleClick announced the acquisition of DoubleClick (including Performics) by Google for $3.1 Billion in April 2007. The acquisition was finalized in March 2008 after the approval of the Department of Justice antitrust authorities in the United States and the Brussels-based European Commission, the antitrust authority of the European Union.Paul R. La Monica (April 13, 2007), [https://money.cnn.com/2007/04/13/technology/google_doubleclick/index.htm Google to buy DoubleClick for $3.1 billion], CNN Money, retrieved January 15, 2009Lane R Ellis (March 11, 2008), [http://www.searchengineworld.com/google/3457102.htm Google Gets E.U. Go-Ahead For DoubleClick Merger] {{Webarchive|url=https://archive.today/20130208181630/http://www.searchengineworld.com/google/3457102.htm |date=2013-02-08 }}, Search Engine World, retrieved January 15, 2009
- The search engine marketing and optimization part of Performics was acquired by Publicis in 2008, after the purchase of DoubleClick by Google (NASDAQ: GOOG) had been finalized.Google Completes Sale of Performics (Sept 10, 2008),[http://markets.on.nytimes.com/research/stocks/news/press_release.asp?docKey=600-200809101201BIZWIRE_USPR_____BW5889-6N7CE54QFNOLCG1P22E3DS0S3V&provider=Businesswire&docDate=September%2010,%202008&press_symbol=US;GOOG&scp=2&sq=publicis%20performics&st=cse], NYTimes.com, retrieved November 11, 2008 The affiliate network part of DoubleClick Performics remained with Google and was re-branded Google Affiliate Network.
- On April 17, 2013, Google announced plans to retire the Google Affiliate Network on July 31, 2013.
See also
References
External links
- [https://www.google.com/ads/affiliatenetwork/ Official Webpage]
- [https://www.google.com/adplanner/ Google AdPlanner]
Category:Online advertising services and affiliate networks