Google Marketing Platform

{{Short description|An advertising and analytics platform from Google}}

{{Infobox software

| name = Google Marketing Platform

| logo = Google Marketing Platform logo.jpg

| developer = Google

| released = {{release date and age|2018|07|24}}

| replaces = DoubleClick

| genre = Digital marketing, Online advertising, Web analytics

| website = {{URL|https://marketingplatform.google.com/}}

}}

Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018.{{Cite web|date=July 24, 2018|title=Introducing Google Marketing Platform|url=https://support.google.com/analytics/answer/9031231|access-date=April 28, 2021|website=support.google.com|archive-date=April 27, 2021|archive-url=https://web.archive.org/web/20210427182311/https://support.google.com/analytics/answer/9031231|url-status=dead}} It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services.{{Cite web|date=June 26, 2018|title=Google rebrands its ad lineup, with AdWords becoming Google Ads|url=https://techcrunch.com/2018/06/26/google-ads-rebrand|access-date=April 28, 2021|website=techcrunch.com}}{{Cite web|date=June 27, 2018|title=Google Killing Off DoubleClick, AdWords Names in Rebranding of Ad Products|url=https://variety.com/2018/digital/news/google-doubleclick-adwords-rebranding-1202859088|access-date=April 28, 2021|website=variety.com}}{{Cite web|date=June 27, 2018|title=These are the new names for Google's advertising software|url=https://www.cnbc.com/2018/06/27/googles-adwords-and-doubleclick-have-been-rebranded-and-reorganized.html|access-date=April 28, 2021|website=cnbc.com}} Google Marketing Platform is mainly used by big advertisers to buy ads on the Internet.{{Cite web|date=June 3, 2019|title=U.S. probe of Google's online ad dominance would appease long suffering rivals, publishers|url=https://www.reuters.com/article/us-google-doj-probe-idUSKCN1T42PI|access-date=April 28, 2021|website=reuters.com}}

Google Ads (launched in 2000) and Google Ad Manager (launched in 2010) are not parts of Google Marketing Platform. The three brands are complementary tools targeting different types of ad buyers and presenting slightly different features.