Google Primer

{{Short description|Business-training mobile app by Google}}

Google Primer was a free mobile application by Google, designed to teach digital marketing and business skills to small and medium business owners, startups, and job seekers using 5-minute interactive lessons.{{cite news|url=https://techcrunch.com/2015/09/15/google-delivers-mini-marketing-lessons-in-its-new-google-primer-app/|title=Google Delivers Mini-Marketing Lessons In Its New Google Primer App|work=TechCrunch}}{{cite news|url=https://insights.newscred.com/primer-by-google/|title=Primer by Google is Here to Make you a Better Marketer (in 5 Minutes or Less)|date=September 21, 2015|work=NewsCred|access-date=October 16, 2018|archive-date=August 12, 2020|archive-url=https://web.archive.org/web/20200812233420/https://insights.newscred.com/primer-by-google/|url-status=dead}} It was a part of Google's Grow with Google and Digital Unlocked initiatives.

Primer officially debuted in the United States on September 15, 2015, and was previously available in Latin America, Indonesia, India, Canada, and Australia.{{Cite news|url=https://techcrunch.com/2015/09/15/google-delivers-mini-marketing-lessons-in-its-new-google-primer-app/|title=Google Delivers Mini-Marketing Lessons In Its New Google Primer App|work=TechCrunch|access-date=2018-10-16|language=en-US}}{{Cite news|url=https://gadgets.ndtv.com/internet/news/google-unveils-digital-unlocked-training-my-business-websites-service-for-indian-smbs-1644860|title=Google Unveils Digital Unlocked and My Business Websites for Indian SMBs|work=NDTV Gadgets360.com|access-date=2018-10-16|language=en}}{{Cite web|url=https://jurnalapps.co.id/primer-pelajaran-marketing-dari-google-12211|title=Primer, Pelajaran Marketing dari Google|last=Apps|first=Jurnal|website=jurnalapps|access-date=2018-10-16}}{{Cite news|url=https://canaltech.com.br/apps/brasil-e-um-dos-primeiros-paises-a-receber-a-nova-versao-do-google-primer-101194/|title=Brasil é um dos primeiros países a receber a nova versão do Google Primer – Apps|date=2017-09-29|work=Canaltech|access-date=2018-10-16|language=pt-BR}}{{Cite web|url=https://www.parentesis.com/noticias/educacion/Aprende_sobre_marketing_digital_desde_cero_con_Google_Prime|title=Aprende marketing digital desde cero con Google Primer|last=Interactivo|first=Contacto|website=Paréntesis|language=es-LA|access-date=2018-10-16}}{{Citation|title=Google Primer: 5-minute business and marketing lessons on your phone. Download the app.|url=https://www.youtube.com/watch?v=VxdS2c1sHRc|language=en|access-date=2021-05-07}} On May 17, 2018, Google Primer underwent a redesign to make it more accessible to all users and to provide new lesson content on accessibility.{{Cite news|url=https://www.blog.google/outreach-initiatives/accessibility/start-making-your-business-more-accessible-using-primer/|title=Start making your business more accessible using Primer|date=2018-05-17|work=Google|access-date=2018-10-16|language=en}}{{Cite news|url=https://www.fastcompany.com/40574015/exclusive-googles-new-plan-to-help-designers-make-more-accessible-products|title=Exclusive: Google’s new plan to help designers make more accessible products|date=2018-05-17|work=Fast Company|access-date=2018-10-16|language=en-US}}{{Cite news|url=https://www.androidheadlines.com/2018/05/google-primer-gets-accessibility-resources-lessons.html|title=Google Primer Gets Accessibility Resources & Lessons {{!}} Android News|date=2018-05-17|work=AndroidHeadlines.com {{!}}|access-date=2018-10-16|language=en-US}}

As of 2023 the Google Primer app has been discontinued and removed from the app stores, and the URL for the app's former website, yourprimer.com, now redirects to the Grow With Google website homepage. No official announcement about the app's removal was made.{{Citation needed|date=October 2023}}