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Graphiq

{{Use mdy dates|date=October 2021}}

{{primary sources|date=March 2017}}

{{Infobox website

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| owner = Amazon

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| url = {{URL|http://graphiq.com}}

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| language = English

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| current_status = Active

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Graphiq (formerly FindTheBest) is a semantic technology company{{Cite web|url=https://www.graphiq.com/about|title=Graphiq {{!}} About|website=www.graphiq.com|access-date=November 17, 2016|archive-url=https://web.archive.org/web/20150907010749/https://www.graphiq.com/about|archive-date=September 7, 2015|url-status=dead}} that uses artificial intelligence to rapidly create interactive data-driven infographics.{{Cite news|url=http://www.inc.com/salvador-rodriguez/graphiq-ap-visualizations.html|title=Meet the A.I. Startup That's Whipping Up Infographics for Thousands of Newspapers in the U.S.|date=October 18, 2016|newspaper=Inc.com|access-date=November 17, 2016}} Its intent is similar to Wolfram Alpha which is designed to provide users with direct information on a variety of subjects rather than going through a search engine.

Graphiq is based in Santa Barbara, California and has raised $32 million in total funding from venture funding companies by 2013.{{cite web|url=https://techcrunch.com/2013/03/05/data-driven-comparison-shopping-platform-findthebest-raises-11m-from-new-world-kleiner-perkins-and-others/|title=Data-Driven Comparison Shopping Platform FindTheBest Raises $11M From New World, Kleiner Perkins And Others|author=Leena Rao|date=March 5, 2013|publisher=TechCrunch|access-date=May 21, 2013}}{{cite web |url=https://www.nytimes.com/2013/03/11/technology/computer-algorithms-rely-increasingly-on-human-helpers.html?_r=0 |title=Algorithms Get a Human Hand in Steering Web |date=March 10, 2013 |author=Steve Lohr |work=The New York Times |access-date=May 21, 2013}}{{cite web|url=http://www.nbcnews.com/id/51643824/ns/business-press_releases/t/findthebest-names-most-coveted-products-dads-grads-popular-gift-categories/#.UY0yrrW87zw |title=FindTheBest Names the Most Coveted Products for Dads and Grads in Popular Gift Categories |date=April 24, 2013 |publisher=NBC News |access-date=May 21, 2013 }}{{dead link|date=August 2024|bot=medic}}{{cbignore|bot=medic}}

In May 2017, Amazon acquired Graphiq for an estimated $50 million.{{cite web|title="Amazon acquires Santa Barbara start-up Graphiq to try to bolster Alexa"|url=http://www.latimes.com/business/technology/la-fi-tn-graphiq-amazon-20170719-story.html|website=Los Angeles Times|date=July 20, 2017 |access-date=August 1, 2017}}

Graphiq announced that its features for news publishers would no longer be available on July 21, 2017, as part of the transition.{{Cite web |title=Routledge - Publisher of Professional & Academic Books |url=https://www.routledge.com/ |access-date=2023-10-07 |website=www.routledge.com}}

History

The company was founded in 2009 as FindTheBest by Kevin J. O'Connor, former CEO and co-founder of DoubleClick, Scott Leonard and Brayton Johnson.{{cite web |url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=115559829 |archive-url=https://archive.today/20130628202756/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=115559829 |url-status=dead |archive-date=June 28, 2013 |title=Company Overview of FINDTHEBEST.COM, Inc. |publisher=Bloomberg Businessweek |access-date=May 21, 2013}} The site was publicly launched in 2010 with nine comparison categories, including health, education, business, and sports.{{cite web |url=https://venturebeat.com/2011/12/07/findthebest-redesign/ |title=FindTheBest upgrades with even more visual comparisons of almost everything |date=December 7, 2011 |author=Dylan Tweney |publisher=VentureBeat |access-date=May 21, 2013}}{{cite web |url=http://searchengineland.com/doubleclick-founder-launches-findthebest-structured-decision-engine-47860 |title=DoubleClick Founder Launches Structured "Decision Engine" FindTheBest.com |date=August 2, 2010 |author=Greg Sterling |publisher=Search Engine Land |access-date=May 21, 2013}} The venture was funded with an initial investment of $750,000 each from the founders, followed by $2 million by Kleiner Perkins Caufield & Byers in December 2010.

In 2011, Kleiner Perkins Caufield & Byers invested an additional $4 million into the company.{{cite web|title=FindTheBest U.S. Market Research – Alexa|url=http://www.alexa.com/siteinfo/www.findthebest.com|publisher=Alexa Internet, Inc.|access-date=November 19, 2013|archive-date=September 15, 2013|archive-url=https://web.archive.org/web/20130915094446/http://www.alexa.com/siteinfo/www.findthebest.com|url-status=dead}} It also received an additional $11 million in Series B funding from New World Ventures, Montgomery & Co., Kleiner Perkins Caufield & Byers, Pritzker Group Venture Capital and others.{{cite web |url=http://socaltech.com/findthebest_lands___m_for_comparison_engine/s-0048066.html |title=FindTheBest Lands $11M For Comparison Engine |date=March 5, 2013 |publisher=Socialtech.com |access-date=May 21, 2013}} In May 2014, FindTheBest had reached 23 million visits per month and employed a team of approximately 110 people.{{cite web|title=FindTheCompany releases data on 30M businesses to clue in consumers|date=June 19, 2013 |url=https://venturebeat.com/2013/06/18/findthecompany-releases-data-on-30m-businesses-to-clue-in-consumers/|publisher=VentureBeat|access-date=June 25, 2013}}

In 2011, it launched FindTheData.com. The AssistMe option was added in 2012. In January 2013, the company made its first international expansion and launched sites in Spain, South Korea, and New Zealand. In April 2013, the company launched sites in Germany and the United Kingdom. Its real estate research site FindTheHome launched in 2014.{{Cite news|url=http://www.inman.com/2015/01/28/research-engine-publishing-real-estate-agent-performance-statistics/|title=Research engine publishing real estate agent performance statistics|newspaper=Inman|access-date=November 17, 2016}}

In August 2015, the company rebranded to Graphiq Inc. and launched a new set of tools for publishers.{{Cite news|url=https://finance.yahoo.com/news/findthebest-rebrands-graphiq-launches-data-120000535.html|title=FindTheBest Rebrands as Graphiq; Launches New Data Visualization Products for Online Publishing Industry|access-date=November 17, 2016}}{{Cite web|url=https://techcrunch.com/2015/08/11/findthebest-becomes-graphiq/|title=FindTheBest Becomes Graphiq, Launches New Visualization Tools For Publishers|last=Ha|first=Anthony|website=TechCrunch|date=August 11, 2015 |access-date=November 17, 2016}} At the time, the company's database included 1 billion entities, 120 billion attributes and 25 billion relationships.

Product

Graphiq's flagship product for online content creators, Graphiq Search,{{Cite web|url=https://www.graphiq.com/search|title=Graphiq Search|website=www.graphiq.com|access-date=November 17, 2016|archive-url=https://web.archive.org/web/20170517131908/https://www.graphiq.com/search|archive-date=May 17, 2017|url-status=dead}} allows users to access its library of 10B+ interactive visualizations. Additionally, Graphiq offers 22 vertically aligned research sites{{Cite web|url=https://www.graphiq.com/vertical-search|title=Graphiq Research Sites|website=www.graphiq.com|access-date=November 17, 2016|archive-url=https://web.archive.org/web/20150907012415/https://www.graphiq.com/vertical-search|archive-date=September 7, 2015|url-status=dead}} that allow consumers to research important topics. The company states that 33 million visitors use Graphiq research sites every month.{{Cite web|url=https://www.graphiq.com/advertiser-solutions|title=Graphiq Advertising Solutions|website=www.graphiq.com|access-date=November 17, 2016|archive-url=https://web.archive.org/web/20161022173218/https://www.graphiq.com/advertiser-solutions|archive-date=October 22, 2016|url-status=dead}}{{Cite web|url=https://www.graphiq.com/researcher-solutions|title=Graphiq {{!}} Solutions for Researchers|website=www.graphiq.com|access-date=November 17, 2016|archive-url=https://web.archive.org/web/20161022175319/https://www.graphiq.com/researcher-solutions|archive-date=October 22, 2016|url-status=dead}} The data from Graphiq is mined from a variety of public and private sources and presented to users in a visual table with filters and ratings.

The company's primary consumer interface is a group of vertically aligned research sites, which let users research products and services on a desktop or mobile device{{cite web |url=http://findthebest.appappeal.com/ |title=FindTheBest – Consumer Services Comparison Community |publisher=AppAppeal |access-date=May 21, 2013 |archive-date=May 9, 2013 |archive-url=https://web.archive.org/web/20130509210053/http://findthebest.appappeal.com/ |url-status=dead }} They can also add or edit product and service listings. Each edit is reviewed by Graphiq's team before it goes live.{{cite web |url=https://techcrunch.com/2011/12/07/findthebest-smart-ratings/ |title=FindTheBest Adds Smart Ratings And A Better Way To Compare Products |date=December 7, 2011 |author=Srick Schonfeld |publisher=TechCrunch |access-date=May 21, 2013}}

The company's products for online content creators and journalists included Graphiq Search, Feed and Plugins.{{Cite web|url=https://www.graphiq.com/journalist-solutions|title=Graphiq {{!}} Solutions for Journalists|website=www.graphiq.com|access-date=November 17, 2016|archive-url=https://web.archive.org/web/20160908165442/https://www.graphiq.com/journalist-solutions|archive-date=September 8, 2016|url-status=dead}} Publishers that use Graphiq visualizations include AOL, MSN, The International Business Times and Hearst Newspapers. In August 2016, Reuters announced a partnership with Graphiq to deliver a suite of interactive visualizations to Reuters customers.{{Cite news|url=http://thomsonreuters.com/en/press-releases/2016/august/reuters-graphiq-interactive-data-visualizations.html|title=Reuters and Graphiq deliver interactive data visualizations to publishers|newspaper=Thomson Reuters|language=en-US|access-date=November 17, 2016}}{{Cite web|url=https://techcrunch.com/2016/09/13/reuters-is-the-latest-large-news-agency-to-embrace-content-automation/|title=Reuters is the latest large news agency to embrace content automation|last=Kolodny|first=Lora|website=TechCrunch|date=September 13, 2016 |access-date=November 17, 2016}}{{Cite news|url=http://www.niemanlab.org/reading/reuters-is-working-with-graphiq-to-create-data-visualizations-for-clients/|title=Reuters is working with Graphiq to create data visualizations for clients|newspaper=Nieman Lab|access-date=November 17, 2016}} In October 2016, The Associated Press announced an expanded collaboration with Graphiq to introduce paired visualizations with AP text content.{{Cite web|url=http://www.ap.org/Content/Press-Release/2016/AP-and-Graphiq-expand-collaboration-to-offer-interactive-visualizations-to-all-AP-customers|title=AP and Graphiq expand collaboration to offer interactive visualizations to all AP customers|website=www.ap.org|access-date=November 17, 2016}}

=Sites=

As of February 15, 2017[https://team.graphiq.com/ "About Us"] {{Webarchive|url=https://web.archive.org/web/20180419044916/https://team.graphiq.com/ |date=April 19, 2018 }}, team.graphiq.com. Retrieved February 15, 2017.

{{columns-list|colwidth=18em|

  • AllPatents.com
  • ArmsRack.com
  • AxleGeeks.com
  • CareerTrends.com
  • Corporate.com
  • Credio.com
  • FindTheBest.com
  • FindTheCompany.com
  • GearSuite.com
  • HealthGrove.com
  • HomeOwl.com
  • InsideGov.com
  • MooseRoots.com
  • PetBreeds.com
  • PickBan.com
  • Pikasaur.com
  • Platform.com
  • PointAfter.com
  • PrettyFamous.com
  • SoftwareInsider.com
  • SpecOut.com
  • StartClass.com

}}

Business model

The site attempts to bridge the gap between search engines like Google and review-type services like Yelp. O'Connor describes it as a "research engine." Each research site is free for consumers and monetized with advertisements.{{Cite web|url=https://venturebeat.com/2015/12/01/openx-and-graphiq-expand-relationship-with-header-bidding/|title=OpenX and Graphiq Expand Relationship with Header Bidding|website=VentureBeat|date=December 2015 |access-date=November 17, 2016}}{{Cite news|url=http://www.sovrn.com/blog/graphiq-header-bidding-case-study/|title=Sovrn Blog: Graphiq Grows Revenue by Over 40% with Header Bidding|date=October 28, 2016|newspaper=sovrn|language=en-US|access-date=November 17, 2016}} The visualizations pull data from the same database that powers the research sites and each visualization includes the Graphiq logo and a link back to one of the company's research sites where they monetize users with advertisements.

References

{{reflist|30em}}

Further reading

  • {{cite web | last=Kessler | first=Sarah | title=FindTheBest Mobile Will Instantly Compare Anything | website=Mashable | date=January 20, 2012 | url=http://mashable.com/2012/01/20/findthebest-mobile/ | access-date=February 17, 2017}}
  • {{cite web | last=Lohr | first=Steve | title=FindTheBest: A Comparison Engine Tries to Build a Business | website=The New York Times | date=August 6, 2012 | url=https://bits.blogs.nytimes.com/2012/08/06/findthebest-a-comparison-engine-tries-to-build-a-business/ | access-date=February 17, 2017}}
  • {{cite web |url=https://techcrunch.com/2013/03/05/data-driven-comparison-shopping-platform-findthebest-raises-11m-from-new-world-kleiner-perkins-and-others/ |title=Data-Driven Comparison Shopping Platform FindTheBest Raises $11M From New World, Kleiner Perkins And Others |date=March 5, 2013 |first=Leena |last=Rao |publisher=TechCrunch}}
  • Mullin, Joe, [https://arstechnica.com/tech-policy/2013/09/angry-entrepreneur-replies-to-patent-troll-with-racketeering-lawsuit/ "Angry entrepreneur replies to patent troll with racketeering lawsuit"]. Ars Technica. September 16, 2013.
  • Hoffman, Lyz, [http://www.independent.com/news/2013/oct/28/patent-troll-throws-counterpunch-findthebest-dispu/ "Patent Troll Throws Counterpunch in FindTheBest Dispute"]. Santa Barbara Independent. October 28, 2013
  • Mullin, Joe, [https://arstechnica.com/tech-policy/2013/11/findthebest-destroys-matchmaking-patent-pushes-rico-case-against-troll/ "FindTheBest destroys “matchmaking” patent, pushes RICO case against troll"]. Ars Technica. November 23, 2013.
  • {{cite web | last=Mullin | first=Joe | title=Judge: FindTheBest can't use anti-extortion law against a patent troll | website=Ars Technica | date=May 22, 2014 | url=https://arstechnica.com/tech-policy/2014/05/findthebests-effort-to-hit-patent-troll-with-rico-lawsuit-fails/ | access-date=February 17, 2017}}
  • {{cite web | last=Nazer | first=Daniel | title=FindTheBest Wins Attorney's Fees in Patent Troll Fight | publisher=Electronic Frontier Foundation | date=June 3, 2014 | url=https://www.eff.org/deeplinks/2014/06/findthebest-wins-attorneys-fees-patent-troll-fight | access-date=February 17, 2017}}
  • {{cite web | last=Nazer | first=Daniel | title=FindTheBest Wins Again: Patent Troll Hit With Double Fee Award | publisher=Electronic Frontier Foundation | date=October 28, 2014 | url=https://www.eff.org/deeplinks/2014/10/findthebest-wins-again-patent-troll-hit-double-fee-award | access-date=February 17, 2017}}
  • {{Cite news|url=http://www.inc.com/salvador-rodriguez/graphiq-ap-visualizations.html|title=Meet the A.I. Startup That's Whipping Up Infographics for Thousands of Newspapers in the U.S.|first=Salvador|last=Rodriguez|date=October 18, 2016|newspaper=Inc.}}

External links

  • {{official website|Graphiq.com}}
  • [http://blog.graphiq.com/ Company blog] {{Webarchive|url=https://web.archive.org/web/20210507042505/https://blog.graphiq.com/ |date=May 7, 2021 }}

{{Amazon}}

Category:Amazon (company) acquisitions

Category:Companies based in Santa Barbara, California

Category:Technology companies established in 2009

Category:Technology companies of the United States

Category:American review websites

Category:Comparison shopping websites

Category:Consumer guides

Category:Internet search engines

Category:2017 mergers and acquisitions

Category:2009 establishments in California