GrocerKey
{{Orphan|date=October 2019}}
{{Citation style|date=October 2019}}
GrocerKey is a Madison, Wisconsin-based company that provides e-commerce software for grocery stores.
History
GrocerKey was founded in 2014 by Jeremy Neren in Madison, Wisconsin.{{Cite news|url=http://host.madison.com/wsj/business/grocerkey-adds-features-to-its-on-line-grocery-software/article_82401552-02b8-5964-8052-a7b3898067c5.html|title=GrocerKey adds features to its on-line grocery software|last=Journal|first=Barry Adams {{!}} Wisconsin State|work=madison.com|access-date=2018-04-13|language=en}}{{Cite web|url=https://www.jsonline.com/story/money/business/2018/04/17/online-grocery-sales-exploding-and-madison-startup-along-ride/525212002/|title=Online grocery sales are exploding, and this Madison startup is along for the ride|last=Hauer|first=Sarah|date=April 17, 2018|website=Milwaukee Journal Sentinel|archive-url=|archive-date=|access-date=April 18, 2017}} Before launching the company, Neren started a grocery delivery service in 2006 for college students at the University of Wisconsin, Madison. He worked on the company for 9 years before taking his experience to launch GrocerKey.{{Cite news|url=https://www.ecommercemoversandshakers.com/jeremy-neren-is-transforming-brick-and-mortar-grocery-retailers-into-ecommerce-leaders/|title=Jeremy Neren Is Transforming Brick and Mortar Grocery Retailers Into Ecommerce Leaders - Ecommerce Movers and Shakers|date=2017-10-17|work=Ecommerce Movers and Shakers|access-date=2018-04-18|language=en-US}} In 2015, GrocerKey participated in Gener8tor, a Wisconsin startup accelerator program.{{Cite news|url=https://www.xconomy.com/wisconsin/2015/05/15/gener8tor-strikes-up-the-uw-band-to-send-off-latest-startup-class/|title=Xconomy: Gener8tor Strikes Up the UW Band to Send Off Latest Startup Class|date=2015-05-15|work=Xconomy|access-date=2018-04-18|language=en-US}}{{Cite news|url=https://www.xconomy.com/wisconsin/2015/05/27/grocerkey-backed-by-woodmans-aims-to-help-grocers-bag-online-sales/|title=Xconomy: GrocerKey, Backed By Woodman's, Aims to Help Grocers Bag Online Sales|date=2015-05-27|work=Xconomy|access-date=2018-04-18|language=en-US}}
In 2015, Wisconsin-based grocery chain Woodman’s Markets signed up to be a GrocerKey customer and also became the company’s lead investor. That same year, company closed a seed round of equity and convertible debt funding form Woodman’s, SymphonyAlpha Ventures, Gener8tor, Angels on the Water, and the BrightStar Wisconsin Foundation.
In April 2018, the company announced that it had secured $2.5 million in angel investments from Woodman's, dunnhumby Ventures and other Midwestern-based angel investors.{{Cite news|url=http://host.madison.com/wsj/business/grocerkey-announces-infusion-of-angel-funding/article_df48e41e-9ee4-5168-b9b6-33024f63be06.html|title=GrocerKey announces infusion of angel funding|last=Journal|first=Barry Adams {{!}} Wisconsin State|work=madison.com|access-date=2018-04-18|language=en}}