Grockit
{{Short description|American online social learning game company}}
{{Infobox company
| name = Grockit, Inc.
| logo = Grockit logo.png
| type = Educational Technology
| founded = 2006
| defunct = 2016
| location = San Francisco, CA, USA
| industry = Education, Internet
| key_people = Rochelle Rothstein: CEO.
}}
Grockit was an online social learning game company. Grockit prepared students for the SAT, ACT, GMAT, LSAT and GRE standardized exams.{{cite web |author=Dana Oshiro |url=http://www.readwriteweb.com/archives/6_great_tools_for_lsat_sat_and_gmat_test_prep.php |title=6 Great Tools for LSAT, SAT and GMAT Test Prep – ReadWrite |publisher=Readwriteweb.com |date=2009-07-05 |accessdate=2013-05-13 |archive-url=https://web.archive.org/web/20120918161526/http://www.readwriteweb.com/archives/6_great_tools_for_lsat_sat_and_gmat_test_prep.php |archive-date=2012-09-18 |url-status=dead }} Students took practice tests while collaborating online with other users.{{cite web|last=Avila |first=Joseph De |url=https://www.wsj.com/articles/SB10001424052970204900904574304363629865056?mod=googlenews_wsj |title=New Web Sites Give Kids an Academic Edge - WSJ.com |publisher=Online.wsj.com |date=2009-07-22 |accessdate=2013-05-13}} Grockit was founded in 2006 by Farbood Nivi,{{citation needed|date=July 2021}} and in 2013 was acquired by Kaplan, Inc.{{cite web|url=https://techcrunch.com/2013/07/31/grockit-sells-social-learning-platform-to-kaplan-goes-all-in-on-learnist-a-pinterest-for-education/ |title=Grockit Sells Social Learning Platform To Kaplan, Goes All-In On Learnist, Its "Pinterest For Education" |publisher=TechCrunch |date=2013-07-31 |accessdate=2014-12-14}} As of September 2016, the company ceased stand-alone operations.{{cite web|last1=Grockit Test Prep|title=Retiring Grockit|url=https://twitter.com/Grockit/status/780564872966840320|publisher=Grockit Test Prep|accessdate=23 October 2017}}
Description
Grockit was a live online multiplayer game providing test prep.{{cite web|author=|url=http://www.fastcompany.com/magazine/138/5-startups-to-watch.html |title=5 Startups to Watch |publisher=Fast Company |date=2009-09-01 |accessdate=2013-05-13}} It offered interactive play with other people studying for the same test.{{cite web |url=http://testprep.about.com/b/2009/07/25/rock-it-with-grockit.htm |title=Rock It with Grockit |publisher=Testprep.about.com |date= |accessdate=2013-05-13 |archive-date=2013-05-15 |archive-url=https://web.archive.org/web/20130515183618/http://testprep.about.com/b/2009/07/25/rock-it-with-grockit.htm |url-status=dead }} It worked to integrate elements of artificial intelligence with its services to adapt to students' unique needs.{{cite web|last=Drake |first=Bruce |url=http://www.politicsdaily.com/2009/07/29/smart-technology-breeds-smart-students-in-web-test-prep-market/ |title=Smart Technology Breeds Smart Students in Web Test Prep Market |publisher=Politicsdaily.com |date= |accessdate=2013-05-13}}
Grockit was a play on the word Grok which means to understand something intuitively or by empathy.