Groover

Groover was launched at the [https://www.mama-musicandconvention.com/ MaMA Music Convention] in October 2018. It was co-founded by Dorian Perron, Romain Palmieri, and Rafaël Cohen while they were students at UC Berkeley.{{cite web |last=Brunet |first=Rachel |title=Les Français de Groover révolutionnent l’industrie musicale entre la France et les US |url=https://lepetitjournal.com/new-york/francais-groover-revolutionnent-industrie-musicale-france-us-340209 |website=LePetitJournal.com |language=fr |date=13 June 2022 |access-date=20 March 2023}} Initially growing in France, the company has since expanded to the United States, Canada, the United Kingdom, Brazil, Italy, and elsewhere in Europe.

In March 2019, Groover was part of the Business France delegation at the South by Southwest (SXSW) festival, representing French excellence in digital music innovation.{{cite web |last=Lévy |first=Fabien |title=Ces startups françaises qui cartonnent au SXSW |url=https://www.maddyness.com/2019/03/14/startups-francaises-sxsw/ |website=Maddyness |date=14 March 2019 |access-date=20 March 2023}}

In June 2019, Groover raised €1.3 million from various angel investors.{{cite web |last=Cherif |first=Anaïs |title=Musique : comment Groover fait émerger les talents de demain |url=https://www.latribune.fr/technos-medias/innovation-et-start-up/musique-comment-groover-fait-emerger-les-talents-de-demain-828367.html |website=La Tribune |date=20 September 2019 |access-date=20 March 2023}}

In April 2021, Groover acquired the platform Soonvibes, which had 70,000 users at the time, in order to strengthen its community in the electronic music space.{{cite web |last=Askenazi |first=Bruno |title=Musique : Groover se renforce avec la reprise de Soonvibes |url=https://business.lesechos.fr/entrepreneurs/actu/0610755141644-musique-groover-se-renforce-avec-la-reprise-de-soonvibes-342985.php |website=Les Echos Entrepreneurs |date=2 April 2021 |access-date=20 March 2023}}

In November 2021, Groover announced a €6 million funding round from Bpifrance Creative Industries and Partech.{{cite web |last=Bregeras |first=Guillaume |title=Groover, trublion de la promotion musicale, veut accélérer aux Etats-Unis |url=https://www.lesechos.fr/start-up/deals/groover-trublion-de-la-promotion-musicale-veut-accelerer-aux-etats-unis-1361007 |website=Les Echos |date=4 November 2021 |access-date=20 March 2023}}

Between 2023 and 2025, Groover entered strategic partnerships with major artist service providers, including CD Baby,{{cite web |last=Eggertsen |first=Chris |title=The Deals: Luther Vandross Estate Strikes Merch Partnership; Insomniac Pacts With FUGA |url=https://www.billboard.com/pro/luther-vandross-estate-strikes-merch-partnership-the-deals/ |website=Billboard.com |language=en |date=1 December 2022 |access-date=20 March 2023}} TuneCore,{{cite web |last=Paine |first=Andre |title=Tunecore teams with tastemaker platform Groover to support independent artists |url=https://www.musicweek.com/digital/read/tunecore-teams-with-tastemaker-platform-groover-to-support-independent-artists/086559 |website=MusicWeek |language=en |date=15 September 2022 |access-date=20 March 2023}} SoundCloud, UnitedMasters,{{cite web |title=UnitedMasters partners with SymphonyOS and Groover |url=https://news.unitedmasters.com/blog/um-partners-with-symphony-and-groover |website=UnitedMasters News |language=en |date=26 September 2023 |access-date=15 April 2025}} Symphonic Distribution,{{cite web |title=Groover announces their newest partnership with Symphonic|url=https://blog.groover.co/en/partnerships/groover-partnership-symphonic-en/ |website=Groover Blog |language=en |date=26 February 2024 |access-date=15 April 2025}} Audiomack and SACEM.

In February 2024, Groover announced a Series A funding round of $8 million from OneRagTime, Trind, Techmind, and Mozza Angels.{{cite web |title=Groover connects artists with tastemakers to help them find their audience |url=https://techcrunch.com/2024/02/17/groover-independent-artists-song-discovery/ |website=TechCrunch |language=en |date=17 February 2024 |access-date=15 April 2024}}{{cite web |title=Music promotion startup Groover raises an $8m funding round |url=https://musically.com/2024/02/13/music-promotion-startup-groover-raises-an-8m-funding-round/ |website=Music Ally |language=en |date=13 February 2024 |access-date=15 April 2024}}

Groover connects:

• On one side, artists or their representatives aiming to promote a musical work or album
• On the other, music professionals and media outlets—music journalists, radios, labels, playlist curators, publishers, managers, tour promoters, DJs, music supervisors, and audio engineers—seeking new talent

Using a micro-payment system, artists ensure that the professionals they contact will at minimum listen to their track and provide written feedback. These professionals retain full editorial independence and are under no obligation to share the track or contact the artist.{{cite web |last=Perron |first=Dorian |title=Groover en quelques mots |url=https://help.groover.co/fr/articles/2950583-groover-en-quelques-mots |website=Groover - Help Center |access-date=21 March 2023}}

By helping artists with their public relations and access to the music industry, the platform aims to reduce the bottleneck created by the daily release of over 100,000 new songs{{cite web |last=Ingham |first=Tim |title=It's happened: 100,000 tracks being uploaded to streaming services like Spotify each day |url=https://www.musicbusinessworldwide.com/its-happened-100000-tracks-are-now-being-uploaded/ |website=Music Business Worldwide |language=en |date=6 October 2022 |access-date=21 March 2023}} on music streaming services such as Spotify—a result of easier access to music production software and distribution platforms—while media outlets are overwhelmed with unmanageable email volumes.

• 2nd Prize for Music Innovation 2023 from the Centre national de la musique (France)
• "Future Creator" Award at the Petit Poucet Competition 2019{{cite web |title=Concours Petit Poucet 2019 |url=http://petitpoucet.fr/2019/02/01/concours-petit-poucet-2019-decouvrez-les-laureats/ |website=petitpoucet.fr}}
• Jury’s Special Mention at the MaMA Invent 2019 competition{{cite web |last=Aklé |first=Yves-Michel |title=Groover : la start-up qui réinvente la manière de promouvoir la musique |url=https://socialmusiccafe.com/groover-startup-promotion-musicale/ |website=socialmusiccafe.com |date=29 April 2019 |access-date=21 March 2023}}
• 1st Prize for Digital Initiative in Culture, Communication & Media 2019 awarded by Audiens{{cite web |title=Le Prix de l’initiative numérique Culture, Communication, Médias |url=https://www.audiens.org/solutions/le-prix-de-l-initiative-numerique-culture-communication-medias.html |website=Audiens |access-date=22 March 2023}}
• "Start-up of the Year" at the Social Music Awards 2020{{cite web |last=Verdeille |first=Maxime |title=Les grands vainqueurs des Social Music Awards enfin révélés ! |url=https://generalpop.com/2020/12/11/les-grands-vainqueurs-des-social-music-awards-enfin-reveles/ |website=General Pop |date=11 December 2020 |access-date=20 March 2023}}
• French American Entrepreneurship Award 2022 at the French Consulate in New York{{cite web |last=Brunet |first=Rachel |title=Les Français de Groover révolutionnent l’industrie musicale entre la France et les US |url=https://lepetitjournal.com/new-york/francais-groover-revolutionnent-industrie-musicale-france-us-340209 |website=LePetitJournal.com |date=13 June 2022 |access-date=20 March 2023}}

• {{Official website|https://groover.co}}

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Category:Online services

Category:Companies established in 2018