Guadalupe Rosales

{{Short description|American visual artist (born 1980)}}

{{Infobox artist

| name = Guadalupe Rosales

| birth_date = {{birth year and age|1980}}

| field = Artist, educator, archivist

| website = {{URL|www.veteranasandrucas.com}}

| birth_place = Redwood City, California, U.S.

| education = School of the Art Institute of Chicago

}}

Guadalupe Rosales (born 1980) is an American artist and educator. She is best known for her archival projects, “Veteranas and Rucas” and “Map Pointz,” found on social media. The archives focus on Latino backyard party scenes and underground party crew subculture in Los Angeles in the late-twentieth century and early-twenty first.{{Cite web |date=2018-10-19 |title=Guadalupe Rosales used Instagram to create an archive of Chicano youth of the '90s — now it's an art installation |url=https://www.latimes.com/entertainment/arts/miranda/la-et-cam-guadalupe-rosales-veteranas-rucas-vpam-20181019-story.html |access-date=2020-03-06 |website=Los Angeles Times |language=en-US}}

Early life and education

Guadalupe Rosales was born in 1980 in Redwood City, California.{{Cite web|date=January 25, 2022|title=Whitney Biennial Reveals Artist List for 2022 Edition|url=https://www.artforum.com/news/whitney-biennial-reveals-artist-list-for-2022-edition-87703|access-date=2022-01-26|website=Artforum.com|language=en-US}} She was raised in East Los Angeles and Boyle Heights, Southern California.{{Citation needed|date=January 2022}} She is the daughter of Mexican-American immigrants from Uruapan, Michoacan and Jerez, Zacatecas.{{Citation needed|date=January 2022}} When she was only 16 years old when she lost her cousin to gang violence.{{Citation needed|date=January 2022}}

She was educated at the School of the Art Institute of Chicago (SAIC) and received an MFA degree in 2016{{Cite web |title=SAIC Alum Guadalupe Rosales Celebrates '90s Latin Culture |url=https://www.saic.edu/news/saic-alum-guadalupe-rosales-celebrates-90s-latin-culture |access-date=2020-03-06 |website=School of the Art Institute of Chicago |language=en}} As an adult and artist, she uses her personal story to encourage others to use their voices as a powerful tool for self-representation.

Career

Guadalupe Rosales's started collecting vernacular photography in 2015. She has crowd sourced a digital archive. Her Instagram accounts are named "Veteranas & Rucas" and "Map Pointz".{{Cite web |last= |date=2018-10-19 |title=Guadalupe Rosales used Instagram to create an archive of Chicano youth of the '90s — now it's an art installation |url=https://www.latimes.com/entertainment/arts/miranda/la-et-cam-guadalupe-rosales-veteranas-rucas-vpam-20181019-story.html |access-date=2023-05-21 |website=Los Angeles Times |language=en-US}}

In her studio practice, Guadalupe works with sculpture, photography, video, sound, drawing, and community based projects and collaborations, and the archive, centering on the creation of immersive and sensorial spaces to activate memory and evoke a collective experience and embodiment.

One such immersive space can be found in the photo booth. For example, in "Legends Never Die, A Collective Memory", an exhibition at Aperture Foundation in 2018, "begins with a blown-up black-and-white portrait of two beautiful teenage girls seated cheek to cheek in a photo booth, their eyebrows thinly arched.{{Cite web|title=Aperture Gallery|url=https://www.artforum.com/picks/guadalupe-rosales-77050|access-date=2021-04-21|website=www.artforum.com|language=en-US}}"

Guadalupe’s studio also houses and preserves a physical archive of Chicano/Latinx{{Cite web|date=2018-01-08|title=Why I embrace the term Latinx {{!}} Ed Morales|url=http://www.theguardian.com/commentisfree/2018/jan/08/why-i-embrace-the-term-latinx|access-date=2021-04-21|website=the Guardian|language=en}} ephemera from the 1970s to the late-1990s, including but not limited to magazines, prison art and letters, posters and flyers from the Los Angeles underground backyard-party and rave scenes of the 1990s. "Her projects is to deepen and re-contextualize the narrative of Latinos often stereotyped and profiled as gangsters or “cholos."{{Cite web |last=Bahloul |first=Marla |date=2019-01-17 |title=These Photos Tell the Forgotten Story of LA's Latinx Rave Scene in the 90s |url=https://www.vice.com/en/article/map-pointz-guadalupe-rosales-la-latin-rave-scene-90s-interview-2019/ |access-date=2020-03-06 |website=Vice |language=en}} "She creates counter-narratives and tells the stories of communities often underrepresented in public record and official memory."{{Cite news|last1=Mantini|first1=Natalia|last2=León|first2=Concepción de|last3=Lyons|first3=Eve|date=2019-06-15|title=Latinx Artists Explain Their Process (Published 2019)|language=en-US|work=The New York Times|url=https://www.nytimes.com/2019/06/15/style/latinx-artists-designers-new-york-los-angeles.html|access-date=2021-03-16|issn=0362-4331}}{{Cite web|title=About|url=http://www.veteranasandrucas.com/about|access-date=2020-03-06|website=Guadalupe Rosales|language=en-US}}

In 2016, Rosales took over the New Yorker Magazine's social media account for a week. It was one of the top-rated takeovers of the year.{{Cite web |title=New Yorker Photo on Instagram: "Hello this is Guadalupe Rosales, founder of the Instagram feed @veteranas_and_Rucas. A digital archive that is mostly driven by followers…" |url=https://www.instagram.com/p/BFPqrWrluj2/ |archive-url=https://ghostarchive.org/iarchive/s/instagram/BFPqrWrluj2 |archive-date=2021-12-26 |url-access=registration|access-date=2020-03-06 |website=Instagram |language=en}}{{cbignore}} In 2017, the Los Angeles County Museum of Art (LACMA) gave Rosales a 6 week take over of their Instagram account.{{Cite web|title=Announcing LACMA's First Instagram Artist in Residence {{!}} Unframed|url=https://unframed.lacma.org/2017/07/05/announcing-lacma%E2%80%99s-first-instagram-artist-residence|access-date=2021-04-21|website=unframed.lacma.org}}

She showed her Installation "Guadalupe Rosales: Echoes of a Collective Memory" at the Vincent Price Art Museum, September 2018 to March 2019.{{Cite web |title=Vincent Price Art Museum {{!}} Exhibitions {{!}} Guadalupe Rosales: Echoes of a Collective Memory |url=http://vincentpriceartmuseum.org/exhibitions_guadalupe-rosales.html |access-date=2020-03-06 |website=vincentpriceartmuseum.org}}

Work

= Exhibitions =

  • 2022 Whitney Biennial (2022), Whitney Museum, New York City, New York
  • Guadalupe Rosales: El Rocío sobre las madrugadas sin fin. (2019), Museo Universitario del Chopo, Mexico City, Mexico[http://www.chopo.unam.mx/exposiciones/RocioSobreMAdrugadasSinFin.html El Rocío Sobre las madrugadas sin fin], Museo Universitario del Chopo
  • Guadalupe Rosales: Echoes of a Collective Memory, Vincent Price Art Museum, Monterey Park, California
  • Guadalupe Rosales: Legends Never Die, A Collective Memory (2019), Haverford College, Haverford, Pennsylvania{{Cite web|title=Guadalupe Rosales: Legends Never Die, A Collective Memory (traveling exhibition)|url=https://www.haverford.edu/home/2019-01-24-000000/guadalupe-rosales-legends-never-die-collective-memory|access-date=2020-03-06|website=Haverford College, Cantor Fitzgerald Gallery|language=en}}
  • Guadalupe Rosales: Legends Never Die, A Collective Memory (2018), Aperture Gallery, Aperture Foundation, New York City, New York{{Cite web |title=Guadalupe Rosales: Legends Never Die, A Collective Memory |url=https://aperture.org/exhibition/guadalupe-rosales-legends-never-die-a-collective-memory-2018/ |access-date=2020-03-06 |website=Aperture Foundation NY |language=en-US}}

= Awards and nominations =

  • 2019 recipient of Gordon Parks Foundation{{Cite web|title=Guadalupe Rosales - Fellowships - The Gordon Parks Foundation|url=https://www.gordonparksfoundation.org/grants/fellowships/guadalupe-rosales|access-date=2021-04-21|website=www.gordonparksfoundation.org}} fellowship
  • 2020 United States Artists Award fellow{{Cite web|title=United States Artists » Guadalupe Rosales|url=https://www.unitedstatesartists.org/fellow/guadalupe-rosales/|access-date=2021-04-21|language=en-US}}

= Publications =

  • Map Pointz A Collective Memory, 2019{{Cite book |last1=Rosales |first1=Guadalupe |url=https://www.worldcat.org/oclc/1083112251 |title=Map pointz: a collective memory : take a trip through the eyes of Guadalupe Rosales |last2=Serrato |first2=Stephen |last3=Haymes |first3=Nick |last4=Little Big Man Books |date=2019 |isbn=978-1-947346-07-9 |language=English |oclc=1083112251}}

References

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