Guaraná (Backus)

{{Short description|Brand of beverage}}

{{Infobox Beverage

|name = Guaraná

|logo =

|image = Image:Brand Backus Guaraná Plastic Bottle 500 ml.jpg

|type = Soft drink

|manufacturer = Backus and Johnston Brewery

|origin =

|introduced =

|discontinued =

|related = Viva

|variants =

}}

Guaraná Backus is a Peruvian guaraná beverage containing guarana fruit and is sold in PET bottles of 500 ml.Backus, [http://www.backus.com.pe Brands, Other Brands] {{Webarchive|url=https://web.archive.org/web/20071011192927/http://www.backus.com.pe/ |date=2007-10-11 }}, Retrieved October 26, 2007. In 2007, the drink had 5% of the soft drinks market, and was relaunched with a new bottle and label and a light version.{{cite news |title=Backus renueva imagen de su gaseosa Guaraná |url=http://elcomercio.pe/edicionimpresa/Html/2007-12-27/backus-renueva-imagen-su-gaseosa-guarana.html |work=El Comercio |date=December 27, 2007 |accessdate=November 7, 2009 }} A year later, its sales had increased by 49%.{{cite news |title=Ventas de Guaraná de Backus registran crecimiento de en 49% |url=http://www.peru.com/finanzas/idocs2/2008/11/7/Detalledocumento_537674.asp |work=Peru.com |date=November 7, 2008 |accessdate=November 7, 2009 }}

The brand has sponsored national windsurfing,{{cite news |title=Deslizándose en las olas |url=http://elcomercio.pe/edicionimpresa/Html/2007-10-23/hechos.html |work=El Comercio |date=October 23, 2007 |accessdate=November 7, 2009 }} taekwondo{{cite news |title=I Torneo Cualitativo Olímpico de Taekwondo |url=http://www.peru.com/deportes/noticias/AutoNoticias/DetalleNoticia16336.asp |work=Peru.com |date=December 6, 2004 |accessdate=November 7, 2009 }} and youth football{{cite news |title=Anuncian 1ra. Copa Guaraná Backus |url=http://www.terra.com.pe/deportes/futbol/6/6491.html |work=Terra.com.pe |publisher=Terra Networks |date=January 14, 2004 |accessdate=November 7, 2009 }} tournaments. It is widely used by Brazilian A/B youth sectors to be mixed up with whisky.