Guide (software company)
{{Infobox company
| name = Guide
| logo = Gui.de logo.jpg
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| industry = Software
| foundation = Miami, Florida ({{Start date|2012}})
| founder = Freddie A. Laker
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| key_people = Freddie A. Laker, CEO
Leslie Bradshaw, COO
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Guide was a US technology startup company developing a newsreader app that translates text from online news sources, blogs and social media streams into streaming audio and video. The company's apps include animal character readers.{{Cite web |url=https://finance.yahoo.com/blogs/power-pitch/man-scores-1-5-million-kitten-read-125715965.html |title=Man scores $1.5 million with kitten that can read to you | Power Pitch - Yahoo Finance |access-date=2017-01-15 |archive-date=2015-09-12 |archive-url=https://web.archive.org/web/20150912000638/http://finance.yahoo.com/blogs/power-pitch/man-scores-1-5-million-kitten-read-125715965.html |url-status=dead }} The company was founded in 2012 by chief executive officer Freddie A. Laker, and privately launched its mobile app in alpha in February 2013.
The company closed in 2014.{{citation needed|date=July 2021}}
Guide app
Guide is a visual newsreader app for personal computers, mobile devices and Smart TV,{{cite news |title=This App Packages News and Social Streams Into Video |author=Samantha Murphy |url=http://mashable.com/2013/02/05/guide-app/ |work=Mashable |date=5 February 2013 |accessdate=13 February 2013}}{{cite news |title=Guide raises $1m to create a video news channel of websites read by avatars, now in private alpha |author=Ken Yeung |url=https://thenextweb.com/insider/2013/02/05/guide-raises-1m-to-create-a-video-news-channel-of-websites-read-by-avatars-now-in-private-alpha/ |work=The Next Web |date=5 February 2013 |accessdate=13 February 2013}} which uses text-to-speech and avatar technologies to turn text-based online news, blogs and social media updates into video content.{{cite news |title=Guide Raises $1M In Seed Funding To Replace TV News With Feeds And Virtual Anchors |author=Darrell Etherington |url=https://techcrunch.com/2013/02/05/guide-raises-1m-in-seed-funding-to-replace-tv-news-with-feeds-and-virtual-anchors/ |work=TechCrunch |date=5 February 2013 |accessdate=13 February 2013}}{{cite news |title=A Passive Newsreader App: Guide Wants Its Avatars to Read Your News |author=Liz Gannes |url=http://allthingsd.com/20130205/a-passive-newsreader-app-guide-wants-its-avatars-to-read-your-news/ |work=All Things Digital |date=5 February 2013 |accessdate=13 February 2013}}{{cite news |title=Don't have time to read? Gui.de turns your news into video |author=Kira M. Newman |url=http://tech.co/guide-turns-news-into-video-2013-02 |work=Tech Cocktail |date=5 February 2013 |accessdate=13 February 2013}} These technologies allow Guide to turn articles into news program-style episodes, incorporating video or images from the original source, while the text content of the article or blog post is read aloud by a virtual news anchor.{{cite news |title=Blog feeds turned into personalized TV show |url=http://www.springwise.com/media_publishing/blog-feeds-turned-personalized-tv-show/ |work=Springwise |date=13 February 2013 |accessdate=15 February 2013}} The app creates a "channel" for each site or news source, within which individual blog posts or news articles are separate episodes.{{cite news |title=Miami-based startup turns your RSS feed into a personalized newscast |url=http://www.contagiousmagazine.com/2013/02/guide.php |work=Contagious Magazine |date=5 February 2013 |accessdate=13 February 2013 |url-status=dead |archiveurl=https://web.archive.org/web/20130312142215/http://www.contagiousmagazine.com/2013/02/guide.php |archivedate=12 March 2013 }}
Guide allows users to choose from three different virtual news anchors in the base application,{{cite news |title=Digital anchors present any blog posts as TV news |author=Yi Chen |url=http://www.psfk.com/2013/02/guide-digital-tv-news-app.html |work=psfk |date=11 February 2013 |accessdate=13 February 2013}}{{cite news |title=News: Miami startup Guide receives $1 million in seed funding; next stop SXSW |author=Nancy Dahlberg |url=http://miamiherald.typepad.com/the-starting-gate/2013/02/miami-startup-guide-receives-1-million-in-seed-funding-next-stop-sxsw.html |work=The Miami Herald |accessdate=13 February 2013}} and the company has stated it will offer additional avatars and newsroom backgrounds for purchase. An alpha version of the app, for iPad only, was privately released on February 8, 2013.
Background
Freddie Laker, former vice president of strategy at Sapient Nitro and founder of digital agency iChameleon Group, developed the idea for Guide in 2011 after he noticed the rising trend in Smart TVs and Smart TV content at that year's CES. He observed that the apps for Smart TV did not provide content in a TV-friendly format and decided to create an app that would provide a "TV experience".{{cite news |title=Can Guide's digital news anchors replace daytime TV? |author=Ellis Hamburger |url=https://www.theverge.com/2013/2/5/3950798/guide-app-for-ipad |work=The Verge |date=5 February 2013 |accessdate=13 February 2013}} In January 2013, Laker was joined at the company by chief operating officer Leslie Bradshaw.{{cite news |title=Leslie Bradshaw leaves JESS3, starts afresh as COO of Guide |author=Kira M. Newman |url=http://tech.co/leslie-bradshaw-leaves-jess3-starts-afresh-as-coo-of-guide-2013-01 |work=Tech Cocktail |date=16 January 2013 |accessdate=17 January 2013}} The company is based in Miami, Florida, and has seven employees {{as of|2013|02|lc=y}}.{{cite news |title=Awesome Offices: Inside 8 fantastic startup workplaces in Miami |author=Anna Heim |url=https://thenextweb.com/la/2013/01/01/awesome-offices-inside-8-fantastic-startup-workplaces-in-miami/2/ |work=The Next Web |date=1 January 2013 |accessdate=13 February 2013 |archive-date=6 January 2013 |archive-url=https://web.archive.org/web/20130106114518/http://thenextweb.com/la/2013/01/01/awesome-offices-inside-8-fantastic-startup-workplaces-in-miami/2/ |url-status=dead }}
Guide closed its seed funding round in February 2013. It raised $1 million from investors including Sapient, the Knight Foundation, MTV founder Bob Pittman, founding Google team member Steve Schimmel, and actor Omar Epps. The company stated that the seed money will be used to focus on further development of the Guide app and pursuing patents for its technology. In February 2013, Guide was one of 65 companies out of 500 applicants selected to demonstrate its app in the annual South by Southwest (SXSW) Accelerator in Austin.{{cite web |url=http://sxsw.com/interactive/startupvillage/accelerator/finalists#overlay-context=interactive/ |title=SXSW Accelerator 2013 Finalists |date=2013 |work=South by Southwest |publisher=SXSW Inc. |accessdate=18 February 2013 |url-status=dead |archiveurl=https://web.archive.org/web/20130226062710/http://sxsw.com/interactive/startupvillage/accelerator/finalists#overlay-context=interactive/ |archivedate=26 February 2013 }}