Haglöfs
{{Short description|Company}}
{{Use dmy dates|date=October 2016}}
{{Infobox company
| name = Haglöfs AB
| logo = Haglöfs logotype.png
| industry = Outdoor clothing & equipment
| founded = Dalarna, 1914
| founder = Wiktor Haglöf
| hq_location_country = Sweden
| key_people = CEO: Fredrik Ohlsson
| products = Outdoor clothing, footwear, backpacks, sleeping bags
| owner = LionRock Capital
| website = {{URL|https://www.haglofs.com}}
}}
Haglöfs AB is an outdoor equipment brand founded in 1914 in Sweden by Wiktor Haglöf.{{cite web | title=Haglöfs hyr 18.000 kvm | website=Fastighetsvärlden | date=2022-11-22 | url=https://www.fastighetsvarlden.se/notiser/haglofs-hyr-18-000-kvm-av-logicenters-i-eskilstuna/ | language=sv | access-date=2023-12-12|archive-date=12 December 2023 |archive-url=https://web.archive.org/web/20231212150441/https://www.fastighetsvarlden.se/notiser/haglofs-hyr-18-000-kvm-av-logicenters-i-eskilstuna/}}{{cite web | title=Haglöfs summerar de första 100 åren | trans-title=Haglöfs sums up the first 100 years | website=Cision News | date=2023-12-12 | url=https://news.cision.com/se/haglofs/r/haglofs-summerar-de-forsta-100-aren,c9663050 | language=sv | access-date=2023-12-12|archive-date=12 December 2023 |archive-url=https://web.archive.org/web/20231212150654/https://news.cision.com/se/haglofs/r/haglofs-summerar-de-forsta-100-aren,c9663050}}
Business
Haglöfs is sold in 28 markets via: Wholesale (direct accounts as well as through distributors), has e-commerce in 13 countries, and runs 12 own stores.{{Cite web |title=Haglöfs Sustainability Report 2022 |url=https://downloads.ctfassets.net/t9bpktgclwc8/1FTZerFys9w4jEGAKp4aof/ed68f194c59cc0c59c446c2497552fa6/Haglo__fs_Sustainability2022_FINAL.pdf}}
Haglöfs operates through subsidiaries in Sweden, Norway, Finland, Denmark, Germany, UK, and has its own operations in France.
Haglöfs designs, develops and markets clothing, shoes and hardware for outdoor use from its head office in Alvik, Stockholm, Sweden. Haglöfs does not own any factories, but collaborates with a network of over 90 material suppliers and manufacturers of clothing, footwear and hardware across 17 countries. The majority of Haglöfs' products are sent to their warehouse in Eskilstuna, Sweden, from where they are distributed to various sales channels.
On 12 July 2010, Haglöfs became a wholly owned subsidiary of the Japanese sportswear brand Asics, which bought Haglöfs for {{¥|11.4 billion|link=yes}} ($128.7 million){{cite news|url=https://www.reuters.com/article/idUSTOE66B05E20100712|title=Japan's ASICS buys Sweden's Haglofs for $128.7 mln|publisher=Reuters|date=2010-07-12|access-date=2011-05-19|first=Mariko|last=Katsumura|archive-date=2021-06-16|archive-url=https://web.archive.org/web/20210616040207/https://www.reuters.com/article/idUSTOE66B05E20100712|url-status=live}}
In 2022, the company sold products for SEK 976 million and had 238 employees worldwide, of which 190 were in Sweden.{{cite web |title=Haglöfs Sustainability Report 2022 |url=https://downloads.ctfassets.net/t9bpktgclwc8/1FTZerFys9w4jEGAKp4aof/ed68f194c59cc0c59c446c2497552fa6/Haglo__fs_Sustainability2022_FINAL.pdf |access-date= |publisher=Haglöfs}}
On 18 December 2023, LionRock Capital Limited acquired a 100% interest in Haglöfs from Asics.{{Cite web |date=2023-12-18 |title=LionRock Capital Limited to acquire Haglöfs AB, one of the Nordics leading outdoor performance brands |url=https://www.mynewsdesk.com/haglofs/pressreleases/lionrock-capital-limited-to-acquire-hagloefs-ab-one-of-the-nordics-leading-outdoor-performance-brands-3293675 |access-date=2024-03-08 |website=Mynewsdesk - Haglöfs |language=en}}
References
{{Reflist}}
External links
- {{Official website|http://www.haglofs.com}}
{{Commons category}}
{{Authority control}}
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Category:Clothing companies of Sweden
Category:Outdoor clothing brands
Category:Clothing companies established in 1914
Category:Swedish companies established in 1914
Category:20th-century establishments in Dalarna County
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