Haier Pakistan
{{Short description|Pakistani consumer electronics company}}
{{Infobox company
| name = Haier Pakistan
| logo = Haier logo.svg
| type = Private
| area_served = Pakistan
| key_people = Javed Afridi (CEO)
| industry = Consumer electronics
Home appliances
| products = Major appliances
Small appliances
Commercial heating and cooling systems
Consumer electronics
| services =
| revenue =
| owner = Haier (55%)
Ruba Group (45%)
| homepage = {{URL|haier.com/pk/}}
| foundation = {{start date and age|2001}}
| location_city = Lahore, Punjab, Pakistan
| location_country =
}}
Haier Pakistan is a consumer electronics and home appliances company in Pakistan.
History
Haier Pakistan was founded in 2001 as a joint venture between Ruba Group (now known as JW-SEZ Group) and Haier with an initial investment of {{USD|500 million}}.{{Cite web|url=https://www.dawn.com/news/1181150|title=Innovation-driven business|first=Nasir|last=Jamal|date=May 11, 2015|website=DAWN.COM}}{{Cite web|url=https://tribune.com.pk/story/883770/joint-ventures-haier-ruba-plans-expansion-investment-of-1-5b|title=Joint ventures: Haier-Ruba plans expansion, investment of $1.5b|date=May 9, 2015|website=The Express Tribune}}
In 2004, Haier began manufacturing home appliances in Pakistan, including microwave ovens.
In 2015, Haier invested $5 million to establish a mobile phone assembly plant in Lahore, which would annually manufacture over 1.5 million cellphones for the Pakistani market.{{cite news|url=https://tribune.com.pk/story/1013408/cellphone-market-with-encouraging-response-haier-to-expand-more-aggressively/|title=With encouraging response, Haier Pakistan to expand more aggressively|first=Shahram|last=Haq|work=The Express Tribune |date=21 December 2015|accessdate=2 August 2017}} In 2017, Haier established a plant to assemble laptops in Pakistan.{{Cite web|url=https://profit.pakistantoday.com.pk/2017/04/19/haier-set-to-manufacture-laptops-in-pakistan/|title=Haier set to manufacture laptops in Pakistan |date=April 19, 2017|website=Profit by Pakistan Today}}
References
{{reflist|2}}
External links
- {{Official website|http://www.haier.com/pk/}}
{{Haier}}
Category:Home appliance manufacturers of Pakistan
Category:Mobile phone companies of Pakistan
Category:Electronics companies established in 2001
Category:Pakistani subsidiaries of foreign companies
Category:Electronics companies of Pakistan
Category:Companies based in Lahore
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