Haldiram's

File:Haldiram's outlet at the exit from platform no. 6 of Pune Junction railway station.jpg]]

Haldiram's was established in 1937 as a retail sweets and namkeen shop in Bikaner, Rajasthan.{{cite news|url=https://www.haldirams.com/about-us|title=Haldiram's website|access-date=2024-05-01}} It was founded by Ganga Bhishen Agarwal, fondly known as Haldiram Ji.{{Cite web |title=Shiv Kishan Agrawal |url=https://www.forbes.com/profile/shiv-kishan-agrawal/ |access-date=2024-11-03 |website=Forbes |language=en}} Agrawal is the grandson of the founder Ganga Bishan Agarwal, who started selling snacks from a tiny shop in Bikaner in Rajasthan and went on to create the popular Haldiram brand.

In order to drive expansion, the company's first manufacturing plant was started in Calcutta (now Kolkata).{{cite book | url=https://books.google.com/books?id=-ZTVIpvi4VwC&pg=PA63 | title=Case Studies in Marketing | publisher=Pearson Education India | author=Balakrishna, Sidharth | year=2011 | pages=63–68 | isbn=978-8131757970}} In 1970, a larger manufacturing plant was established in Jaipur. Another manufacturing plant was established in New Delhi in the early 1990s.

In 2003, the company began the process of developing convenience foods to be marketed to consumers.

In 2014, Haldiram's was ranked 55th among India's most trusted brands according to the Brand Trust Report; a study conducted by Trust Research Advisory.{{Cite web|url =http://www.trustadvisory.info/allindia_2014.html|title =India's Most Trusted Brands 2014|url-status =dead|archive-url =https://web.archive.org/web/20150502221904/http://www.trustadvisory.info/allindia_2014.html|archive-date =2015-05-02}} In 2017, the company was named the country's largest snack company.{{cite news | url=https://economictimes.indiatimes.com/industry/cons-products/food/haldiram-topples-pepsico-regains-top-spot-as-countrys-largest-snack-company/articleshow/62185925.cms | title=Haldiram topples PepsiCo; regains top spot as country's largest snack company | newspaper=Economic Times | date=21 December 2017 | access-date=16 February 2019}}

In 2022, it was announced that the packaged snacks businesses of Delhi-based Haldiram Snacks and Nagpur-based Haldiram Foods International would be first demerged and then merged into an entity named Haldiram Snacks Food. Delhi-based brothers Manohar and Madhusudan Agarwal obtained a 56% stake of the merged entity, while Nagpur-based Shiv Kishan Agarwal received the remaining 44%.{{cite news |title=Haldiram brothers to merge Delhi and Nagpur operations as they prepare for market debut |url=https://www.cnbctv18.com/market/haldiram-ipo-brothers-to-merge-delhi-and-nagpur-operations-15201611.htm |access-date=14 June 2024 |work=CNBCTV18 |date=18 November 2022 |language=en}}{{cite news |title=CCI approves demerger of FMCG business of Haldiram Snacks and Haldiram Foods |url=https://economictimes.indiatimes.com/industry/cons-products/fmcg/cci-approves-demerger-of-fmcg-business-of-haldiram-snacks-and-haldiram-foods/articleshow/99220248.cms |access-date=14 June 2024 |work=The Economic Times |date=3 April 2023}}{{cite news |title=CCI approves Haldiram Group merger plan |url=https://economictimes.indiatimes.com/markets/stocks/news/cci-approves-haldiram-group-merger-plan/articleshow/99221057.cms |access-date=14 June 2024 |work=The Economic Times |date=3 April 2023}}

In 2025, Singaporean state-owned investment firm Temasek acquired more than 9% stake in Haldiram's at a valuation of nearly US$10 billion.{{cite news |title=Haldirams sells over 9% stake to Temasek, likely to sell another 6% to Alpha Wave |url=https://indianexpress.com/article/business/haldiram-temasek-stake-singapore-9914447/ |access-date=14 April 2025 |work=The Indian Express |date=30 March 2025 |language=en}}

File:Haldiram SouthIndian.JPG at Haldiram's restaurant, Gurgaon]]

Haldiram's has over 410 products. Its product range includes traditional namkeens, western snacks, Indian traditional and contemporary sweets, cookies, sherbets, and pickles. Products such as gulab jamun and Bikaneri bhujia and papadam are popular. The company also produces ready-to-eat food products. In the 1990s, the production of potato-based foods was enabled by the importation of machinery from United States designed for these purposes.{{citation needed|date=April 2024}}

Haldiram's products are marketed at various retail locations such as bakeries and confectionery stores, among others, and also on various commercial websites. Prior and up to August 2003 in the United States market, the company's products were limited to potato chips. In the United States, the company's products are carried by many Indian supermarkets and are popular with the Indian diaspora.

Haldiram's thali was featured as the main character's favorite snack in the 2015 Bollywood film Prem Ratan Dhan Payo. More than 1.5 crore Haldiram's snack packets were printed with the logo of the film.{{cite news | url=https://www.nagpurtoday.in/haldirams-innovation-in-prem-ratan-dhan-payo/12021420 | title=Haldirams innovation in "Prem Ratan Dhan Payo"| newspaper=Nagpur Today | date=2 December 2015 | access-date=1 May 2024}}

In 2006, co-owner Prabhu Shankar Agarwal was found guilty for attempting to murder a tea seller. The tea seller had refused to move his stall from its location near Agarwal's restaurant in Kolkata.{{Cite web |date=January 28, 2010 |title=Haldiram boss held guilty of murder bid |url=https://timesofindia.indiatimes.com/city/kolkata/haldiram-boss-held-guilty-of-murder-bid/articleshow/5506795.cms |access-date=2023-01-31 |website=The Times of India |language=en}}

{{reflist|refs=

{{cite web | url=http://www.indiawest.com/news/business/article_5fc79c11-4814-5804-859f-6ef2f2ebb892.html | title=Haldiram Launches New Line of Frozen Products | publisher=India West | date=9 May 2012 | access-date=2 September 2014 | author=(Staff reporter) | archive-date=20 August 2016 | archive-url=https://web.archive.org/web/20160820110824/http://www.indiawest.com/news/business/article_5fc79c11-4814-5804-859f-6ef2f2ebb892.html | url-status=dead}}

{{cite book | url=https://books.google.com/books?id=AswVAQAAMAAJ&q=%22Haldiram%27s%22,+India | title=India Today International, Volume 3, Issues 1-20 | publisher=Living Media International Ltd. | year=2004}}

{{cite news | url=http://www.thehindubusinessline.com/2003/08/01/stories/2003080100870600.htm | title=Haldiram lines up ready-to-eat items for Western market | newspaper=The Hindu | date=1 August 2003 | access-date=2 September 2014 |author1=Bhushan, Ratna |author2=Damodaran, Harish}}

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• {{Official website|https://www.haldiram.com/}}

Category:Confectionery companies of India

Category:Companies based in Nagpur

Category:Fast-food chains of India

Category:Brand name potato chips and crisps

Category:Indian brands

Category:Indian companies established in 1937

Category:Food and drink companies established in 1937