Harold Brierley
{{Short description|American business executive}}
{{Infobox
|name =
|bodystyle =
|title = Harold M. "Hal" Brierley
|titlestyle = title
|image =
|imagestyle = framed
|caption = photograph by Billy Surface
|captionstyle =
|headerstyle =
|labelstyle = ;
|datastyle = width:65%
|header1 =
|label1 = Born:
|data1 = 1943
|header2 =
|label2 = Residence:
|data2 = Dallas, Texas
|header3 =
|label3 = Occupation:
|data3 = Executive Chairman / Founder of Brierley+Partners
|header4 =
|label4 = Known for:
|data4 = Pioneering AAdvantage| CRM marketing
|header5 =
|label5 = Spouse:
|data5 = Diane Walden Brierley
|belowstyle = background:#ddf;
|below =
}}
Harold Brierley is an American business and marketing executive focused on loyalty programs.
Background
Born in 1943{{citation needed|date=October 2013}}, Brierley earned a B.S. in chemical engineering from the University of Maryland and an MBA from Harvard Business School with a Baker Scholar distinction.[http://investing.businessweek.com/research/stocks/private/person.asp?personId=523858&privcapId=468237&previousCapId=28717149&previousTitle=Dell%20Singapore%20Pte.%20Ltd. Executive Profile: Harold M. Brierley]{{dead link|date=April 2023|bot=medic}}{{cbignore|bot=medic}}. Bloomberg Businessweek. Retrieved 27 November 2014.[https://www.alumni.hbs.edu/stories/Pages/story-bulletin.aspx?num=2672 "Professorship Brings Brierley's HBS Connection Full Circle"] Alumni Story Details. Harvard Business School (01 April 2002). Retrieved 27 November 2014. After graduating, Brierley worked as a research assistant for Harvard professor Charles M. Williams and co-founded Epsilon Data Management with former Harvard classmates in 1968.Smillie, Dirk. "Chapter 4: Bible Bling." Falwell Inc.: Inside a Religious, Political, Educational, and Business Empire. New York: St. Martin's, 2008. 86-89. Print.
Business career
In 1980, a former classmate from Harvard hired Brierley to design American Airlines' traveler rewards program.[http://www.insideflyer.com/articles/article.php?key=2926 "The Big 2-5: Celebrating 25 Years of Frequent Flyer Programs"] {{Webarchive|url=https://web.archive.org/web/20130522075743/http://www.insideflyer.com/articles/article.php?key=2926 |date=2013-05-22 }}. InsideFlyer (May 2006)]. Retrieved 27 November 2014.Petersen, Randy, and Tim Winship. "Chapter 1: Mileage Programs Take Off." Mileage Pro: The Insider's Guide to Frequent Flyer Programs. Downers Grove, IL: OAG Worldwide, 2005. Brierley later became the vice president of sales and marketing for Pan American World Airways in 1982, where he developed the WorldPass loyalty program. After a year at Pan Am, Brierley left to become the senior vice president of marketing for Continental Airlines.{{Citation needed|date=October 2013}}
Entrepreneurial career
In 1985, Brierley opened Brierley+Partners (B+P), a loyalty program consultancy; and launched e-Rewards, Inc., a firm that collects consumer data for engineering loyalty programs, in 1999.[http://www.bizjournals.com/dallas/print-edition/2012/08/31/tech-titans-e-rewards-inc.html "Tech Titans: e-Rewards Inc."]. Dallas Business Journal (31 August 2012). Retrieved 27 November 2014. In 2006, Brierley created e-Miles, Inc under the B+P umbrella.Cone, Steve. "Chapter 11: Loyalty Reimagined." Steal These Ideas!: Marketing Secrets That Will Make You a Star. 2nd ed. New York: Bloomberg, 2012Hunter, Glenn (20 January 2010).[http://www.dmagazine.com/Home/D_CEO/2010/January_February/5_Questions_for_Hal_Brierley.aspx "5 Questions for Hal Brierley."]. D CEO. Dallas Magazine. Retrieved 27 November 2014.
Brierley teaches a course on the founding of Epsilon Data Management{{citation needed|date=October 2013}} at Harvard Business School.Hal Brierley (20 March 2012). [http://adage.com/article/guest-columnists/drowning-data-ad-business-faces-a-talent-crisis/233390/. "Drowning in Data, Our Business Faces a Serious Talent Crisis"]. Blogs & Columnists. Advertising Age. Retrieved 27 November 2014.
References
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Category:American businesspeople
Category:Harvard Business School alumni