Hasbro Entertainment

{{Infobox company

| name = Hasbro Entertainment

| logo_caption = Logo used since 2023

| industry = Entertainment

| predecessors = {{ubl|Claster Television|Saban Entertainment|Alliance Atlantis|Contender Entertainment Group|Hasbro Entertainment {{nowrap|(first incarnation)}}|Hasbro Studios/Allspark|eOne Family & Brands|Saban Brands}}

| founded = {{Start date and age|2023|8|16}}

| founders = {{Plainlist|

Olivier Dumont
Zev Foreman
Gabriel Marano

}}

| products = Film production
Television series
Animated series

| hq_location_city = Pawtucket, Rhode Island and Burbank, California

| hq_location_country = United States

| owner =

| parent = Hasbro

| subsid = {{ubl|Astley Baker Davies (70%)|Discovery Family (40%)|Left Foot Blue|Cake Mix Studios|SCG Characters LLC}}

| website = {{URL|https://corporate.hasbro.com/en-us}}

}}

Hasbro Entertainment is a production and distribution company owned and operated by American toy and multimedia company Hasbro and launched on August 16, 2023.{{Cite web|last=Otterson|first=Joe|date=August 16, 2023|title=Hasbro Launches Entertainment Division Led by eOne Executives Olivier Dumont, Zev Foreman, Gabriel Marano|url=https://variety.com/2023/biz/news/hasbro-entertainment-eone-olivier-dumont-zev-foreman-gabriel-marano-1235698163/|website=Variety|access-date=August 18, 2023}} It succeeds Allspark, previously known as Hasbro Studios, as Hasbro's primary media production and distribution company and Entertainment One (or eOne for short). Hasbro acquired the latter on December 30, 2019, had its family brands division absorbed into this division{{Cite news|last=Low|first=Elaine|date=August 22, 2019|title=Hasbro Acquires Entertainment One in $4 Billion All-Cash Deal|url=https://variety.com/2019/tv/news/hasbro-acquires-entertainment-one-in-4-billion-all-cash-deal-1203311068/|url-status=live|archive-url=https://web.archive.org/web/20210126141031/https://variety.com/2019/tv/news/hasbro-acquires-entertainment-one-in-4-billion-all-cash-deal-1203311068/|archive-date=January 26, 2021|work=Variety|publisher=Penske Media Corporation|access-date=August 22, 2019}} and sold it to Lionsgate on December 27, 2023. Lionsgate then rebranded Entertainment One as Lionsgate Canada on June 7, 2024 according to the Canadian publication, Playback.{{Cite web|last=Townsend|first=Kelly|date=June 7, 2024|title=Entertainment One rebrands to Lionsgate Canada|url=https://playbackonline.ca/2024/06/07/entertainment-one-rebrands-to-lionsgate-canada/|website=Playback|access-date=June 8, 2024}}

History

= Background =

Under the leadership of Brian Goldner as the chairman and chief executive officer (CEO), American toy company Hasbro was expanding into the audiovisual media industry, especially theatrical feature film productions.{{cite web|last=Saperstein|first=Pat|date=October 12, 2021|title=Hasbro CEO Brian Goldner, Producer on 'Transformers' Movies, Dies at 58|url=https://variety.com/2021/film/news/brian-goldner-dead-hasbro-transformers-1235087482/|access-date=October 13, 2021|website=Variety|language=en-US}}{{cite news|last=McLean|first=Rob|date=October 13, 2021|title=Hasbro CEO Brian Goldner has died|url=https://www.cnn.com/2021/10/12/business/hasbro-brian-goldner/index.html|access-date=October 13, 2021|website=CNN}} On August 22, 2019, Hasbro announced its purchase of the Canadian company Entertainment One (eOne) for about US$4 billion;{{cite news |title=Hasbro to buy Entertainment One for $4B US |url=https://www.cbc.ca/news/business/hasbro-to-buy-entertainment-one-1.5256786 |via=CBC News |agency=Thomson Reuters |date=August 22, 2019 |access-date=August 22, 2019 }} Goldner led the acquisition. The deal was completed on December 30, 2019.{{cite news |last=Vlessing |first=Etan |title=Hasbro Closes $3.8B Entertainment One Takeover |url=https://www.hollywoodreporter.com/news/entertainment-one-shares-suspended-as-4b-hasbro-deal-nears-conclusion-1265176 |access-date=December 30, 2019 |work=The Hollywood Reporter |date=December 30, 2019 |language=en}} Following the acquisition of eOne, Hasbro's own media production and distribution company Allspark (formerly known as Hasbro Studios) was folded into the acquired Canadian subsidiary,{{cite news |last=Foster |first=Elizabeth |date=October 9, 2020 |title=eOne takes the reins on Hasbro's content efforts |language=en |work=KidScreen |url=https://kidscreen.com/2020/10/09/eone-takes-the-reins-on-hasbros-content-efforts/ |access-date=October 22, 2020}} which was under the leadership of Darren Throop, president of family brands Olivier Dumont, and former HBO head of programming Michael Lombardo.{{cite news |last=Kanter |first=Jake |date=February 17, 2020 |title=Entertainment One Begins Delving Into Hasbro's "Treasure Chest" Of Brands |language=en |work=Deadline |url=https://deadline.com/2020/02/entertainment-one-delves-into-hasbro-treasure-chest-1202861369/ |access-date=October 3, 2020}}

However, following the death of Goldner on October 12, 2021, the subsequent promotion of Chris Cocks (who was previously with another Hasbro division, Wizards of the Coast) as the CEO in early-2022,{{cite news |last=Eckhouse |first=Brian |title=Hasbro Names Chris Cocks CEO Following Death of Longtime Head Goldner |url=https://www.bloomberg.com/news/articles/2022-01-05/hasbro-appoints-chris-cocks-ceo-after-longtime-head-goldner-died |access-date=January 6, 2022 |work=Bloomberg.com |date=January 5, 2022}} and after defeating a board challenge from a hedge fund company in June 2022 over the management of WotC,{{Cite news |date=2022-06-07 |title=Hasbro Fends Off Activist Alta Fox's Push for Board Shake-Up |language=en |work=Bloomberg.com |url=https://www.bloomberg.com/news/articles/2022-06-07/hasbro-is-said-to-fend-off-activist-s-push-for-board-shake-up |access-date=2022-06-08}}{{Cite web |last=Whitten |first=Sarah |date=2022-06-08 |title=Dungeons & Dragons maker Hasbro wins board battle against activist investor Alta Fox |url=https://www.cnbc.com/2022/06/08/dungeons-dragons-maker-hasbro-wins-board-battle-against-activist-investor.html |access-date=2022-06-08 |website=CNBC |language=en}} Hasbro announced in late-2022 their intent to sell most eOne assets with companies such as Fremantle (who dropped out of the bid), Lionsgate, Legendary, CVC Capital Partners and GoDigital Media Group bidding for the acquisition, a transaction that would place the distribution rights to the Hasbro Studios/Allspark library and newer Hasbro-related content back to Hasbro. It was ultimately decided that on August 3, 2023, Lionsgate would acquire the eOne assets for $500 million. The deal closed on December 27, 2023.{{Cite web |last=Goldbart |first=Max |date=2023-08-03 |title=Hasbro Confirms Sale Of eOne To Lionsgate For $500M |url=https://deadline.com/2023/08/lionsgate-eone-hasbro-acquisition-confirmed-1235453869/ |access-date=2023-08-03 |website=Deadline |language=en-US}}

= Development =

During its 2023 Q2 Earnings Conference Call in August 2023, Hasbro announced a new banner titled Hasbro Entertainment. The studio is being overseen by former Entertainment One executives Olivier Dumont as president, Zev Foreman as head of film, and Gabriel Marano as head of television. Dumont was quoted as saying, "We are thrilled to embark on this new chapter, building upon our rich heritage of storytelling to continue delighting audiences across generations. Gabe, Zev, and I look forward to working with the industry's best creative talent, studios, and distribution platforms to push the envelope with innovative storytelling that will let fans engage with their favorite brands like never before, while also building exciting new worlds and the next wave of Hasbro franchises for a growing audience."{{Cite web |last=Otterson |first=Joe |date=2023-08-16 |title=Hasbro Launches Entertainment Division Led by eOne Executives Olivier Dumont, Zev Foreman, Gabriel Marano |url=https://variety.com/2023/biz/news/hasbro-entertainment-eone-olivier-dumont-zev-foreman-gabriel-marano-1235698163/ |access-date=2023-08-17 |website=Variety |language=en-US}}

Additionally, Tim Kilpin, President of Toy Licensing and Entertainment for Hasbro, was quoted as saying, "Entertainment is core to Hasbro's strategy and its mission to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Audiences can count on Hasbro to keep creating compelling and fun entertainment that brings to life our wide array of iconic brands, including Peppa Pig, PJ Masks, My Little Pony, and Transformers, reaching audiences through varied platforms in ways that resonate in today's fast-paced world."

On October 3, 2024, in the same day of the premieres of its revival versions of the Scrabble and Trivial Pursuit game shows on The CW, Hasbro Entertainment launched an unscripted division, which is headed by Zach Edwin, who reports to head of television Gabriel Marano.{{cite web|url=https://www.c21media.net/news/sony-pictures-television-alum-zach-edwin-to-head-hasbro-entertainments-unscripted-arm/|title=Sony Pictures TV alum Zach Edwin to head Hasbro Entertainment's new unscripted arm|first=Neil|last=Batey|website=C21 Media|date=October 3, 2024}}

On November 22, 2024, following Transformers One's underperformance in the box office, Hasbro announced that it was no longer co-financing films based on its properties, in order to focus on video games and digital entertainment, leaving external studios to exclusively fund such projects.{{cite web|url=https://www.bloomberg.com/news/articles/2024-11-20/hasbro-s-gamer-ceo-refocuses-on-play-after-selling-film-business|title=Hasbro's Gamer CEO to Focus on Play After Paring Film Assets|website=Bloomberg.com|date=November 22, 2024}}

Staff

Olivier Dumont (president)
Zev Foreman (head of film)
Gabriel Marano (head of television)
Cort Lane (kids' television VP)
Zach Edwin (head of unscripted)

Subsidiaries

Astley Baker Davies (70%, from Lionsgate Canada)
Discovery Family (40% with The Cartoon Network, Inc.)
Left Foot Blue
Cake Mix Studios
SCG Characters LLC (from Saban Capital Group)
SCG Power Rangers LLC
SCG Luna Petunia LLC
Treehouse Detectives LLC
Saban Brands Voyagers LLC

Television

= Current =

class="wikitable" \|+ !Title !Original run !Network !Co-production with !Note(s)
colspan="5" style="background:#cccfff;" \| Inherited from Entertainment One, now Lionsgate Canada
Peppa Pig \|2004–present \|Channel 5 Nick Jr. \|Astley Baker Davies Ltd (Series 1–8){{efn\|Did not animate the last four episodes of Series 7, but did animate the first four episodes of Series 8}} Karrot Animation (Series 8–present){{efn\|Animated the last four episodes of Series 7, but did not animate the first four episodes of Series 8}} \|Series 8 onward
PJ Masks \|2015–present \|Disney Jr. France 5 \|Frog Box TeamTO
Ricky Zoom \|2019–present \|Gulli RAI Youku \|Frog Box TeamTO Maga Animation Studio
My Little Pony: Tell Your Tale \|2022–2024 \|rowspan="1"\|YouTube \|Lil Critter Workshop \| rowspan="3" \|Season 2 onward
My Little Pony: Make Your Mark \|2022–2023 \|Netflix \|Entertainment One
Transformers: EarthSpark \|2022–present \|rowspan"1"\|Paramount+ Nickelodeon \|Nickelodeon Animation Studio
colspan="5" style="background:#cccfff;" \|
Odd-Paw Vet \|2023–present \|YouTube \|Amuse Studios \|
Scrabble \|rowspan="2"\|2024–present \|rowspan="2"\|The CW \|Mattel Television Lionsgate Alternative Television \|rowspan="2"\|{{cite web\|last=Zee\|first=Michaela\|title=Scrabble and Trivial Pursuit Game Shows Picked Up by The CW\|url=https://variety.com/2024/tv/news/trivial-pursuit-scrabble-game-shows-the-cw-1235911665/\|website=Variety\|date=February 14, 2024}}
Trivial Pursuit \|LeVar Burton Entertainment Talpa Studios Lionsgate Alternative Television

class="wikitable"

!Title

!Original run

!Network

!Co-production with

!Note(s)

colspan="5" style="background:#cccfff;" | Inherited from Entertainment One, now Lionsgate Canada

Peppa Pig

|2004–present

|Channel 5
Nick Jr.

|Astley Baker Davies Ltd (Series 1–8){{efn|Did not animate the last four episodes of Series 7, but did animate the first four episodes of Series 8}}
Karrot Animation (Series 8–present){{efn|Animated the last four episodes of Series 7, but did not animate the first four episodes of Series 8}}

|Series 8 onward

PJ Masks

|2015–present

|Disney Jr.
France 5

|Frog Box
TeamTO

Ricky Zoom

|2019–present

|Gulli
RAI
Youku

|Frog Box
TeamTO
Maga Animation Studio

My Little Pony: Tell Your Tale

|2022–2024

|rowspan="1"|YouTube

|Lil Critter Workshop

| rowspan="3" |Season 2 onward

My Little Pony: Make Your Mark

|2022–2023

|Netflix

|Entertainment One

Transformers: EarthSpark

|2022–present

|rowspan"1"|Paramount+
Nickelodeon

|Nickelodeon Animation Studio

colspan="5" style="background:#cccfff;" |

Odd-Paw Vet

|2023–present

|YouTube

|Amuse Studios

Scrabble

|rowspan="2"|2024–present

|rowspan="2"|The CW

|Mattel Television
Lionsgate Alternative Television

|rowspan="2"|{{cite web|last=Zee|first=Michaela|title=Scrabble and Trivial Pursuit Game Shows Picked Up by The CW|url=https://variety.com/2024/tv/news/trivial-pursuit-scrabble-game-shows-the-cw-1235911665/|website=Variety|date=February 14, 2024}}

Trivial Pursuit

|LeVar Burton Entertainment
Talpa Studios
Lionsgate Alternative Television

= Upcoming =

class="wikitable"

!Title

!Network

!Co-production with

!Note(s)

The Forgotten Realms

|rowspan="2"|Netflix

|21 Laps Entertainment

|{{Cite web|last=Andreeva|first=Nellie|title=Dungeons & Dragons Live-Action Series The Forgotten Realms In Works At Netflix From Shawn Levy, Drew Crevello & Hasbro|url=https://deadline.com/2025/02/dungeons-dragons-series-the-forgotten-realms-netflix-shawn-levy-1236288182/|website=Deadline Hollywood|date=February 13, 2025|access-date=February 14, 2025}}

Magic: The Gathering

|Wizards of the Coast

|{{cite web|url=https://deadline.com/2024/09/magic-the-gathering-netflix-animated-adaptation-terry-matalas-1236094965/|title='Magic: The Gathering': Netflix Starts Animated Adaptation From Scratch With Terry Matalas As New Showrunner|last=White|first=Peter|website=Deadline|date=September 19, 2024|access-date=September 19, 2024}}

Untitled Magic: The Gathering live-action series

|TBA

|Legendary Television
Warner Bros. Television

|{{Cite web|last=Grobar|first=Matt|title=Magic: The Gathering Film & TV Universe In Works From Legendary Entertainment, Hasbro Entertainment|url=https://deadline.com/2025/02/magic-the-gathering-legendary-hasbro-film-tv-universe-1236280886/|website=Deadline Hollywood|date=February 6, 2025|access-date=February 6, 2025}}

Untitled Power Rangers live-action series

|Disney+

|20th Television

|{{cite web|last=Gonzalez|first=Umberto|title=Jonathan E. Steinberg and Dan Shotz in Talks to Write, Produce and Showrun Live-Action 'Power Rangers' Series at Disney+|url=https://www.thewrap.com/live-action-power-rangers-hasbro-disney/|date=March 19, 2025|access-date=March 19, 2025|website=The Wrap}}

Transformers: Cyberworld

|YouTube

|TBA

Films

= Films =

class="wikitable"

!Title

!Release date

!Production by

!Distributed by

!Note(s)

Transformers One

|September 20, 2024

|Paramount Animation
Di Bonaventura Pictures
New Republic Pictures
Bayhem Films

|Paramount Pictures

|{{Cite web |last=Hersko |first=Tyler |date=2020-04-30 |title=Josh Cooley to Follow 'Toy Story 4' Oscar Win With Animated 'Transformers' Prequel |url=https://www.indiewire.com/features/general/josh-cooley-animated-transformers-prequel-1202228376/ |access-date=2023-08-18 |website=IndieWire |language=en-US}}{{Cite web |last=Fleming |first=Mike Jr. |date=2020-04-30 |title=Animated 'Transformers' Prequel Activated; 'Toy Story 4's Josh Cooley To Direct For Hasbro/eOne & Paramount |url=https://deadline.com/2020/04/transformers-animated-movie-paramount-hasbro-toy-story-4-director-josh-cooley-1202921100/ |access-date=2023-08-18 |website=Deadline |language=en-US}}{{Cite web |last=Grobar |first=Matt |date=2023-05-24 |title='Transformers One': Paramount Pushes Date For Animated Feature |url=https://deadline.com/2023/05/transformers-one-release-date-pushed-by-paramount-1235379167/ |access-date=2023-08-18 |website=Deadline |language=en-US}}

= Upcoming films =

class="wikitable"

!Title

!Co-produced by

!Distributed by

!Note

Monopoly

|LuckyChap Entertainment
eOne Films

| |Lionsgate

|{{cite web|url=https://deadline.com/2024/04/luckychap-monopoly-movie-lionsgate-hasbro-cinemacon-1235880413/|title='Barbie' Producer LuckyChap Rolls Dice On 'Monopoly' With Lionsgate & Hasbro – CinemaCon|first1=Nancy|last1=Tartaglione|first2=Anthony|last2=D'Alessandro|website=Deadline Hollywood|date=April 10, 2024|access-date=April 11, 2024}}

Clue

|TriStar Pictures
Blink Wink Productions
Maximum Effort
Aggregate Films

|Sony Pictures Releasing

|{{Cite web |last=Fleming |first=Mike Jr. |date=2018-01-22 |title=Ryan Reynolds' Maximum Effort Makes 3-Year Fox Deal; First Up Is 'Clue' With 'Deadpool' Scribes Reese & Wernick |url=https://deadline.com/2018/01/ryan-reynolds-deadpool-fox-deal-maximum-effort-clue-movie-rhett-reese-paul-wernick-1202266701/ |access-date=2023-08-18 |website=Deadline |language=en-US}}{{Cite web |last=Welk |first=Brian |date=2019-09-25 |title=Jason Bateman in Talks to Direct and Star in 'Clue' Reboot With Ryan Reynolds |url=https://www.thewrap.com/jason-bateman-in-talks-to-direct-and-star-in-clue-reboot-with-ryan-reynolds/ |access-date=2023-08-18 |website=TheWrap |language=en-US}}{{Cite web |last=Hipes |first=Patrick |date=2020-02-11 |title=James Bobin In Talks To Direct 'Clue' Movie At 20th Century |url=https://deadline.com/2020/02/james-bobin-clue-movie-ryan-reynolds-1202856873/ |access-date=2023-08-18 |website=Deadline |language=en-US}}

G.I. Joe: Ever Vigilant

|Skydance Media
Di Bonaventura Pictures

| rowspan="3" |Paramount Pictures

|{{Cite web |last=Ng |first= David |date=2017-03-21 |title=Looking beyond 'Transformers,' Hasbro wants to create its own Marvel-sized movie universe |url=https://www.latimes.com/business/hollywood/la-fi-ct-hasbro-ambitions-20170321-story.html |access-date=2023-08-18 |website=Los Angeles Times |language=en-US}}{{Cite web |last=D'Alessandro |first=Anthony |date=2017-12-18 |title=Paramount Dates Future Franchises For 2020 & 2021: 'G.I. Joe', 'Micronauts' & More |url=https://deadline.com/2017/12/g-i-joe-micronauts-dungeons-and-dragons-paramount-release-dates-1202229393/ |access-date=2023-08-18 |website=Deadline |language=en-US}}

Play-Doh

|Electric Somewhere

|{{Cite web |last=D'Alessandro |first=Anthony |date=2022-03-17 |title='Play-Doh': Emily V. Gordon To Write, Jon M. Chu Circling To Direct Animated Pic For eOne & Hasbro About Colorful Clay |url=https://deadline.com/2022/03/play-doh-jon-chu-emily-gordon-movie-1234981605/ |access-date=2023-08-18 |website=Deadline |language=en-US}}

Untitled G.I. Joe/Transformers crossover film

|Metro-Goldwyn-Mayer
Skydance Media
Di Bonaventura Pictures
Bayhem Films

|{{cite web |date=11 April 2024 |last=D'Alessandro |first=Anthony |title=Transformers-G.I. Joe Crossover Movie Made Official By Paramount – CinemaCon |url=https://deadline.com/2024/04/transformers-g-i-joe-crossover-paramount-cinemacon-1235882008/ |website=Deadline Hollywood }}{{cite web |date=11 April 2024 |last=Bankhurst |first=Adam |title=Transformers and G.I. Joe Crossover Movie Is Officially Happening |url=https://www.ign.com/articles/transformers-and-gi-joe-crossover-movie-is-officially-happening |website=IGN |quote=crossover movie will be released in theaters in 2025 or 2026.}}

Untitled Magic: The Gathering film

|Legendary Entertainment

|Warner Bros. Pictures