Heard Well

{{Short description|American music label}}

{{Infobox record label

| name = Heard Well

| image = Heard Well Logo 2025.jpg

| founded = {{start date|2015}}

| founder = Connor Franta
Andrew Graham
Jeremy Wineberg {{cite magazine | url = https://www.forbes.com/sites/cheriehu/2017/05/08/inside-the-ongoing-quest-to-get-music-curators-paid/#7298185e14a6 | title = Inside The Ongoing Quest To Get Music Curators Paid | date= 8 May 2017 | accessdate = 21 July 2017 | magazine = Forbes | author = Cherie Hu }}

| distributor = RED Distribution{{cite web | url = https://www.yahoo.com/music/tyler-oakley-celebrates-diverse-musical-stylings-lgbt-community-205601345.html | title = Tyler Oakley Celebrates the 'Diverse Musical Stylings' of LGBT Community on 'Pride Jams' Album | date = 24 June 2016 | accessdate = 21 July 2017 | work = Yahoo }}

| genre = Various

| country = United States

| location = Los Angeles, California

| website = {{URL|www.heardwell.com}}

}}

Heard Well is an American music label founded in 2015 by Connor Franta, Andrew Graham and Jeremy Wineberg.{{cite web | url = http://www.bbc.co.uk/newsbeat/article/36228811/vlogger-syndicate-tom-cassell-releases-his-first-12-track-compilation-album | title = Vlogger Syndicate, Tom Cassell, releases his first 12-track compilation album | date= 6 May 2016 | accessdate = 21 July 2017 | work = BBC Newsbeat }}{{cite magazine | url = http://www.teenvogue.com/story/connor-franta-partnered-with-urban-outfitters-and-glsen-to-help-lgbtq-students | title = Connor Franta Partnered With Urban Outfitters and GLSEN to Help LGBTQ Students | date= 29 November 2016 | accessdate = 21 July 2017 | magazine = Teen Vogue | author = Brittney McNamara }} The label focuses exclusively on producing compilation albums featuring undiscovered artists as curated by digital influencers and celebrities.{{cite magazine | url = https://variety.com/2015/digital/news/connor-franta-youtube-music-label-1201541447/ | title = YouTube Star Connor Franta Launches Music Label (Exclusive) | date= 16 July 2016 | accessdate = 21 July 2017 | magazine = Variety | author = Todd Spangler }}

Overview

Heard Well works with social influencers and celebrities to curate compilation albums of their favorite music.{{cite magazine | url = https://www.forbes.com/sites/michaelhumphrey/2015/10/27/connor-franta-talks-heard-well-a-tastemakers-record-company/#54cbf33610a2 | title = Connor Franta Talks About 'Heard Well,' A Tastemaker's Record Company | date= 27 October 2015 | accessdate = 21 July 2017 | magazine = Forbes | author = Michael Humphrey }} After licensing the music, the label, in tandem with the influencer, bring it to market both digital and physical form.{{cite web | url = https://www.entrepreneur.com/article/280770 | title = The Surprising Second Act for One of YouTube's Biggest Stars | date= 17 August 2016 | accessdate = 21 July 2017 | work = Entrepreneur.com | author = Laurie Sandell }} The label is the first music company powered by social tastemakers and their communities.{{cite magazine | url = http://www.hollywoodreporter.com/news/connor-frantas-music-label-inks-873411 | title = Connor Franta's Music Label Inks Deal With Sony's Red Distribution (Exclusive) | date= 8 March 2016 | accessdate = 21 July 2017 | magazine = The Hollywood Reporter | author = Natalie Jarvey }}{{cite web | url = https://musicbiz2016.sched.com/speaker/jeremywineberg | title = Music Biz 2016 - Jeremy Wineberg | accessdate = 21 July 2017 }}

History

In November 2014, YouTube personality Connor Franta created and released a compilation album titled Crown, which went on to become one of the top 20 best-selling pop albums of 2014 on iTunes. Subsequently, Franta released a second compilation album several months later.

By July 2015, Franta formalized the project by founding Heard Well as a music label. He partnered with Jeremy Wineberg, owner of the music distribution and licensing company Opus Label, as well as his then-talent manager and later CAA agent, Andrew Graham.

One month later, Franta produced and released the label's first album, Common Culture, Vol. 3.{{cite magazine | url = http://www.billboard.com/articles/business/6634344/heard-well-label-connor-franta-amanda-steele-lohanthony-jc-caylen | title = YouTube Star Connor Franta Forms Label, Powered By Fellow Social Tastemakers | date= 16 July 2015 | accessdate = 21 July 2017 | magazine = Billboard | author = Marc Schneider }} In 2015, Heard Well created the soundtrack for Gayby Baby, an Australian documentary about marriage equality.{{cite web | url = https://www.out.com/entertainment/2016/4/15/exclusive-youtuber-connor-franta-talks-internet-fame-crying-lot-and-coming | title = Exclusive: YouTuber Connor Franta Talks Internet Fame, Crying a Lot, and Coming Out Online | date= 15 April 2016 | accessdate = 21 July 2017 | work = Out Magazine | author = Nicholas Richard Rees }} That same year, Heard Well produced an album by Anthony Quintal (a.k.a. Lohanthony) entitled "Landscapes".{{cite magazine | url = http://people.com/celebrity/lohanthony-releases-landscapes-compilation-album-on-connor-franta-label/ | title = Lohanthony Releases His First Compilation Album on Connor Franta's Label (and We're Losing All Chill) | date= 21 August 2015 | accessdate = 21 July 2017 | magazine = People | author = Lydia Price }}{{cite news | url = https://www.dailydot.com/upstream/connor-franta-lohanthony-heard-well/ | title = Connor Franta's Heard Well label taps Lohanthony as its next release | date= 2 August 2015 | accessdate = 21 July 2017 | work = Daily Dot | author = Rae Votta }} In June 2016, Heard Well signed author, activist and podcast host Tyler Oakley to create a 13-track compilation album called Pride Jams, which celebrated LGBT Pride month. As of August 2016, each album released by Heard Well charted in the Billboard Top 200, and sold thousands of copies.

In April 2017, Heard Well launched Heard Well Radio with online radio company TuneIn.{{cite web |last1=Weiss |first1=Geoff |date=27 April 2017 |title=Connor Franta Enters Music Streaming With Launch Of Heard Well Radio |url=http://www.tubefilter.com/2017/04/27/connor-franta-music-streaming-heard-well-radio/ |publisher=TubeFilter}} By May 2017, Heard Well had signed twelve of YouTube's most subscribed to personalities, with an average following of 3.8 million people. Signees include Oakley, JC Caylen, Amanda Steele, Tom Cassell and others.

Creators

References

{{reflist}}