HeiaHeia

The philosophy underpinning HeiaHeia is “casual wellbeing”, which refers to applying a social and fun approach to encouraging all kinds of people, regardless of their age or activity level, to take care of their wellbeing on their own terms. The app is available in more than 10 languages, and it has users in more than 150 countries, representing virtually all age groups.{{Cite web |title=Finnische Start-ups: Phönixe aus Nokias Asche |url=https://www.derstandard.at/story/1343743542102/finnische-startups-phoenixe-aus-nokias-asche |access-date=2022-04-18 |website=DER STANDARD |language=de-AT}}

According to HeiaHeia’s own user surveys, more than 70% of users improve their wellbeing by e.g. increasing their physical activity. As a social app, it also increases the sense of belonging and team spirit in work communities and other organizations.{{Cite web |title=Finnish Startup HeiaHeia Raises €1.5M To Expand Its Corporate Wellness Platform |url=https://techcrunch.com/2014/04/16/no-more-sick-note/ |access-date=2022-04-18 |website=TechCrunch |date=16 April 2014 |language=en-US }} The impact of HeiaHeia has also been documented by scientific research.{{Cite journal |last1=Santtila |first1=Matti |last2=Grönqvist |first2=Kalle |last3=Räisänen |first3=Jussi |last4=Kyröläinen |first4=Heikki |date=2014 |title=Impact on physical fitness of exercise promotion service utilizing social media |url=https://jyx.jyu.fi/handle/123456789/50298 |journal=Biomedical Human Kinetics |volume=6 |issue=1 |doi=10.2478/bhk-2014-0015|s2cid=54580152 |doi-access=free }}{{Cite web |date=2014-07-15 |title=HeiaHeia finds 71 percent of its overweight users improved their health |url=https://www.mobihealthnews.com/34832/heiaheia-finds-71-percent-of-its-overweight-employees-users-improved-their-health |access-date=2022-04-18 |website=MobiHealthNews |language=en}}

Employers and other organizations in dozens of countries have adopted HeiaHeia as a platform for wellbeing programs and challenges.{{Cite web |title=More Push Ups, Fewer Sick Days: HeiaHeia's Social Exercise Platform Sees UK Launch |url=https://techcrunch.com/2012/09/05/more-push-ups-less-sick-days-heiaheias-social-exercise-platform-sees-uk-launch/ |access-date=2022-04-18 |website=TechCrunch |date=5 September 2012 |language=en-US}}{{Cite web |date=2018-06-05 |title=Hintsa Performance raises $7.6M for employee wellbeing platform |url=https://www.mobihealthnews.com/content/hintsa-performance-raises-76m-employee-wellbeing-platform |access-date=2022-04-18 |website=MobiHealthNews |language=en}}

The customer base of HeiaHeia has multiplied as the result of COVID-19 pandemic.{{Cite web |title=Year 2020 for HeiaHeia: Changes led to strong growth |url=https://www.heiaheia.com/blog/year-2020-for-heiaheia-changes-led-to-strong-growth |access-date=2022-04-18 |website=www.heiaheia.com |language=en}}

HeiaHeia cooperates closely with several health and wellbeing providers, both private and public.{{Cite web |title=Mehiläinen and HeiaHeia offer their customers well-being with digital solutions |url=https://www.mehilainen.fi/en/companies/for-work-communities/mehilainen-and-heiaheia-offers-well-being-with-digital-solution |access-date=2022-04-18 |website=www.mehilainen.fi |language=en}} Employers can complement HeiaHeia with services and digital content from these partners.{{Cite web |title=Plans |url=https://www.heiaheia.com/plans |access-date=2022-04-18 |website=www.heiaheia.com |language=en}}

HeiaHeia is also used in group coaching of fitness and rehabilitation groups, as well as e.g. in schools. In the city of Vantaa, HeiaHeia is the digital platform used in lifestyle mentoring for people with various health conditions. The outcomes of this health intervention were presented e.g. at the Garmin Health Summit in 2021.{{Cite web |title=Garmin Health Summit 2021 |url=https://health-summit.garmin.com/ |access-date=2022-04-18 |website=health-summit.garmin.com |language=en}}

In spring 2020 the company signed an 8-year frame agreement concerning the deployment of its digital health and wellbeing platform with Tiera, the ICT service provider of Finnish municipalities.{{Cite web |title=Year 2020 for HeiaHeia: Changes led to strong growth |url=https://www.heiaheia.com/blog/year-2020-for-heiaheia-changes-led-to-strong-growth |access-date=2022-04-18 |website=www.heiaheia.com |language=en}}

The founders developed the app initially for their own use, to keep a shared training journal while living in different parts of the world. Later, they began to develop a business based on the service.{{Cite web |title=More Push Ups, Fewer Sick Days: HeiaHeia's Social Exercise Platform Sees UK Launch |url=https://techcrunch.com/2012/09/05/more-push-ups-less-sick-days-heiaheias-social-exercise-platform-sees-uk-launch/ |access-date=2022-04-18 |website=TechCrunch |date=5 September 2012 |language=en-US}} The original HeiaHeia merged with Hintsa Performance in 2015 and invested heavily into e.g. developing the platform and digital solutions.{{Cite web |date=2018-06-05 |title=Hintsa Performance raises $7.6M for employee wellbeing platform |url=https://www.mobihealthnews.com/content/hintsa-performance-raises-76m-employee-wellbeing-platform |access-date=2022-04-18 |website=MobiHealthNews |language=en}}

The founding team of the new HeiaHeia Ltd. acquired the HeiaHeia business and technology from Hintsa Performance in the beginning of 2020, and has since developed the technology and business in order to respond to high customer demand and especially the needs of remote work.{{Cite web |title=Year 2020 for HeiaHeia: Changes led to strong growth |url=https://www.heiaheia.com/blog/year-2020-for-heiaheia-changes-led-to-strong-growth |access-date=2022-04-18 |website=www.heiaheia.com |language=en}}

The company is based in Helsinki, Finland and is fully owned by the entrepreneur team.{{Cite web |date=2014-04-16 |title=Finnish employee wellness platform HeiaHeia raises $2 million |url=https://www.mobihealthnews.com/32136/finnish-employee-wellness-platform-heiaheia-raises-2-million |access-date=2025-01-09 |website=MobiHealthNews |language=en}}

The name of the service originates from the Scandinavian (Norwegian) cheer “Heia! Heia!” often heard at skiing competitions.{{Cite web |title=The Entrepreneurs, episode 134 - Radio |url=https://monocle.com/radio/shows/the-entrepreneurs/134/ |access-date=2022-04-18 |website=Monocle |language=en}}

• List of social networking websites

{{Reflist}}

• [http://www.heiaheia.com/ HeiaHeia]

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Category:Finnish social networking websites

Category:Health websites