HelloSociety
{{Infobox company
| name = HelloSociety
| logo = HelloSociety_company_logo.png
| logo_size =
| caption =
| type =
| foundation =
| founder =
| location =
| locations = Santa Monica, CA, United States
| area_served = Worldwide
| key_people = Kyla Brennan
(CEO / Founder)
| services =
| industry = Marketing Communications
| parent = The New York Times Company
| homepage = {{url|www.hellosociety.com}}
}}
HelloSociety was a Santa Monica, CA-based social media marketing and technology firm that helped brands partner with influencers.{{cite web | url = https://thenextweb.com/insider/2013/04/02/science-inc-backed-helloinsights-becomes-hellosociety-a-pinterest-marketing-agency-for-brands/ | title = Science Inc.-backed HelloInsights becomes HelloSociety, a Pinterest marketing agency for brands | accessdate= Oct 8, 2013}} Kyla Brennan is its CEO and founder.
The company was purchased by The New York Times Company in March 2016.{{cite web|url=http://www.labusinessjournal.com/news/2016/mar/11/new-york-times-buys-hellosociety-social-media-agen/|title=New York Times Buys HelloSociety, A Social Media Agency |publisher=labusinessjournal.com |date=2016-03-11 |accessdate=2016-03-11}}{{cite news|last1=Ha|first1=Anthony|title=The New York Times acquires influencer marketing agency HelloSociety|url=https://techcrunch.com/2016/03/11/new-york-times-acquires-hellosociety/|accessdate=27 August 2016|publisher=TechCrunch}}
History
HelloSociety started out as HelloInsights, an analytics ad measurement tool, and expanded to a whole suite. The company was the first Pinterest marketing and analytics firm.{{cite news|title=The New York Times Just Bought A Hot Marketing Company|url=http://fortune.com/2016/03/11/new-york-times-bought-hellosociety/|accessdate=27 August 2016|publisher=Fortune|date=11 March 2016}} In 2015, the company expanded its network to include influencers on Instagram, Snapchat, YouTube, and other social media platforms.{{cite web|url=http://www.labusinessjournal.com/news/2016/mar/11/new-york-times-buys-hellosociety-social-media-agen/|title=New York Times Buys HelloSociety, A Social Media Agency |publisher=labusinessjournal.com |date=2016-03-11 |accessdate=2016-03-11}}{{Cite web |date=2020-12-20 |title=Instagram Followers Influence |url=https://apnews.com/article/media-online-media-social-media-25c3bfa1e4bde3d39519d2de92fc1eb5 |access-date=2024-01-27 |website=AP News |language=en}}
In March 2016, the New York Times Company bought HelloSociety for an undisclosed amount, and it was announced that the company would be integrated with the Times' internal social media agency, T Brand Studio.
Products
External links
- [http://hellosociety.com/ Hello Society Website]