Helpling
{{Short description|Online platform for cleaning and household-related services}}
{{Infobox website
| name = Helpling GmbH & Co. KG
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| company_type = E-commerce CRM
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| location = Berlin, Germany,
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| area_served = worldwide
| founder = Benedikt Franke, Philip Huffmann
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| CEO = Philip Huffmann
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| services = Home cleaning
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| owner = Helpling GmbH
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| url = {{URL|https://www.helpling.com}}
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| launch_date = {{Start date and age|2014}}
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Helpling GmbH & Co. KG is an online platform for cleaning services and household-related services with over 42 subsidiaries worldwide. The company was founded in 2014 by Benedikt Franke and Philip Huffmann. The Helpling Group is headquartered in Berlin, Germany.{{Cite web |title=The Helpling Group - Taking the Industry of Household and Office Services Online |url=https://helpling-group.com/ |access-date=2023-05-08 |website=The Helpling Group |language=en-US}}
History
2014 In the first few months after the market launch, Helpling focused on expanding throughout Germany and Europe, expanding the customer experience and broadening brand awareness.{{Cite web |last=gruenderszene |date=2014-12-02 |title=13,5 Millionen Euro für Helpling |url=https://www.businessinsider.de/gruenderszene/allgemein/helpling-finanzierung-13-millionen/ |access-date=2023-05-08 |website=Business Insider |language=de-DE}}
Helpling expanded into France, the Netherlands, Austria, Sweden, Spain and Australia in the spring of 2014. The Helpling app{{Cite web |last=Dziallas |first=Till |title=Helpling startet Business-App für Haushaltshilfen |url=https://www.internetworld.de/digitaler-handel/mobile-commerce/helpling-startet-business-app-haushaltshilfen-1004574.html |access-date=2023-05-08 |website=INTERNET WORLD Business |language=de-DE}} went live in the middle of the year and with Helpling Singapore the company expanded into Asia for the first time.{{Cite web |last=Berlin |first=Berliner Morgenpost- |date=2014-12-02 |title=13,5 Millionen Euro für Putzfrauen-Vermittler Helpling |url=https://www.morgenpost.de/berlin-aktuell/startups/article134931225/13-5-Millionen-Euro-fuer-Putzfrauen-Vermittler-Helpling.html |access-date=2023-05-08 |website=www.morgenpost.de |language=de-DE}}
2015 In July, Helpling acquired Hassle.com, one of Europe's largest competitors for home services and market leader at the time in Great Britain. The acquisition expanded Helpling's sphere of activity to include Great Britain and Ireland. With this market leadership in Europe Helpling focused on achieving profitability.{{Cite web |last=gruenderszene |date=2015-07-03 |title=Helpling übernimmt britischen Marktführer Hassle |url=https://www.businessinsider.de/gruenderszene/allgemein/helpling-uebernahme-hassle/ |access-date=2023-05-08 |website=Business Insider |language=de-DE}}
As part of the acquisition, Helpling migrated its platform globally to Hassle.com's technology, which is designed to enable long-term relationships between cleaners and customers: the migration improved Helpling's user experience. The new platform allows customers to browse individual profiles before booking. In addition, it offers cleaners and customers more features to manage their business relationship directly on the platform.
February Helpling goes live in the United Arab Emirates, further expanding its global business.{{Cite news |title=Helpling goes Dubai: Die Berliner Putzplattform Helpling will expandieren |language=de-DE |work=Der Tagesspiegel Online |url=https://www.tagesspiegel.de/wirtschaft/die-berliner-putzplattform-helpling-will-expandieren-3615958.html |access-date=2023-05-08 |issn=1865-2263}}
September Helpling expands its locations in Brazil, Canada, Sweden and Spain and acquires GetYourHero in France. In the years that followed, some markets were closed and focus markets were defined.
2016 Helpling migrates to Hassle.com's technology platform.{{Cite web |last=Paletta |first=Giuseppe |title=17.02.2016 – Helpling steigt auf andere Plattform um {{!}} Spotify geht auf 30 Millionen Abonnenten zu {{!}} Amazon verdoppelt Produktpalette |url=https://www.onlinehaendler-news.de/online-handel/praxistipps/23299-helpling-plattform-spotify-abonnenten-amazon-produktpalette |access-date=2023-05-08 |website=www.onlinehaendler-news.de |language=de-de}}
2019 MySkills Academy is founded. Helpling's training and community building initiative supports people in their job search via digital platforms. Helpling builds a B2B segment through the acquisition of Book a Tiger.{{Cite web |title=Putz-Dienstleister: Helpling übernimmt Rivalen Book a Tiger |url=https://www.handelsblatt.com/unternehmen/dienstleister/putz-dienstleister-helpling-uebernimmt-rivalen-book-a-tiger/25353916.html |access-date=2023-05-08 |website=www.handelsblatt.com |language=de}}
Helpling achieves profitability for the first time{{Cite web |last=Heuberger |first=Sarah |date=2021-11-12 |title=Helpling meldet sich mit Übernahme und neuer Millionenrunde zurück |url=https://www.businessinsider.de/gruenderszene/business/helpling-finanzierungsrunde-2021-uebernahme-call-jeffrey-a/ |access-date=2023-05-08 |website=Business Insider |language=de-DE}}
2020 Helpling works with the first franchisees in France and strengthens the B2B business by founding goodworkvibes, a community building initiative and media platform for office management.
2021 Helpling reorganizes its brand architecture and develops the Helpling Group as a higher authority.
The Helpling Group continues to invest in its premium offering through the acquisition of Call Jeffrey.{{Cite web |last=Heuberger |first=Sarah |date=2021-11-12 |title=Helpling meldet sich mit Übernahme und neuer Millionenrunde zurück |url=https://www.businessinsider.de/gruenderszene/business/helpling-finanzierungsrunde-2021-uebernahme-call-jeffrey-a/ |access-date=2023-05-08 |website=Business Insider |language=de-DE}}
Business Models & Subsidiaries
The Helpling Group has combined various business models. Helpling Select serves as a platform for self-employed cleaners to generate customers, manage customer relationships and solve invoices. Here Helpling is the market leader in Germany. Helpling Premium provides household help who are employed by partner companies and offer a service around the household. The B2B area is covered by Tiger Facility Services, an office service provider, and goodworkvibes, a magazine for office managers. The MySkills Academy trains service providers to get started working on digital platforms.
External links
- https://helpling-group.com/
- https://www.helpling.com/
- [https://www.helpling.com.sg/cleaning-services https://www.helpling.com.sg/]