Her-Age
{{Orphan|date=August 2023}}
Her-Age is a global online platform for buying and selling authenticated second-hand luxury items. The name "Her-Age" comes from "heritage."{{Cite web |date=2022-01-12 |title=Moda, i nuovi trend digitali: metaverso, cyber fashion e Intelligenza Artificiale. |url=https://www.vogue.it/moda/article/moda-tendenze-digitali |access-date=2023-08-15 |website=Vogue Italia |language=it-IT}}{{Cite web |title=Her-Age |url=https://www.eu-startups.com/directory/her-age-2/ |access-date=2023-08-15 |website=EU-Startups |language=en-US}}{{Cite web |title=Vintage Land |url=https://cavallienastri.com/en-us/collections/vintage-land |access-date=2023-08-15 |website=Cavalli e Nastri |language=en}}
History
Her-Age launched online in September 2021 by Alba Figueras, Alessandro Berna, and Ataman Ersan with a private collection of 500 vintage and pre-owned designer pieces.{{Cite web |title=Meet our professional sellers: Her-Age {{!}} The Archive |url=https://thevintagebar.com/the-archive/meet-our-professional-sellers-her-age |access-date=2023-08-15 |website=thevintagebar.com |language=en}}
In September 2022, the company partnered with Milano-based vintage fashion retailer L’Armadio di Laura. They introduced their collection which combined eco-sustainable purchases and pieces from Gianfranco Ferré, Hermès, Chanel, and Vivienne Westwood.{{Cite web |last=Fiorentino |first=Isabella |title=Her-Age rivoluziona il lusso vintage: un rinascimento di eleganza senza tempo nella moda moderna |url=https://www.vogue.it/en/news/article/her-age-vintage-luxury-renaissance-modern-fashion |website=Vogue Italy}}
In October 2022 in Milan, Alba Figueras collaborated with Il Ponte, an Italian auction house, to share a collection of 33 pieces curated from different parts of the world.{{Cite web |title=Past Auctions{{!}} Il Ponte Auctions {{!}} Auction Sales and Valuations {{!}} Old Master Paintings, Modern and Contemporary Art, Jewels and much more |url=https://www.ponteonline.com/en/auctions/past-auctions |access-date=2023-08-15 |website=www.ponteonline.com}}{{Cite web |last=Bianchi |first=Alessandra |date=22 October 2022 |title=La Nuova Frontiera del Lusso Vintage Rivive nel Mercato Moderno |url=https://www.corriere.it/moda/news/2023/her-age-rinascita-lusso-vintage-mercato-moderno |website=Corriere della Sera}}
In 2023, it partnered with Cavalli e Nastri to present a selection of vintage luxury garments during Spring/Summer 2024 Milan Homme Fashion Week.{{Cite news |date=2023-06-21 |title=Italian Men’s Wear Does a Power Edit |language=en |url=https://www.nytimes.com/2023/06/21/style/milan-fashion-week-men.html |access-date=2023-08-15}}{{Cite web |title=Milan Fashion Week: Men's Spring Summer 2024 |url=https://fashionunited.de/veranstaltungen/milan-fashion-week-mens-SS |access-date=2023-08-15 |website=FashionUnited |language=de}} Cavalli e Nastri and Her-Age launched Vintageland, an event through which vintage lovers and experts can come together.
Activities
Her-Age is a platform for buying and selling authenticated second-hand luxury items, filtered by age or fashion era. The company manages authentication, pricing, and delivery, sourcing from suppliers, professional sellers, and small vintage stores. The company also became the first to offer customers the chance to own the NFTs of the items. It features items from 313 brands.
Alessandro Berna, Her-Age's CEO, is Franco Mattioli's grandson, who was the founder and CEO of the Italian brand Gianfranco Ferré, Ataman Ersan is CMO, and Alba Figueras De La Parte is COO.{{Cite web |title=FERRÉ, Gianfranco in "Dizionario Biografico" |url=https://www.treccani.it/enciclopedia/gianfranco-ferre_(Dizionario-Biografico) |access-date=2023-08-15 |website=www.treccani.it |language=it-IT}}