Herschel Supply Co.

{{short description|Canadian hipster retro backpack manufacturer}}

{{Infobox company

| name = Herschel Supply Co.

| type =

| logo = Herschel Supply Black Logo.svg

| logo_size = 200px

| foundation = 2009

| founder = Lyndon Cormack and Jamie Cormack

| industry = Fashion

| location = Vancouver, BC

| traded_as =

| ISIN =

| parent =

| homepage = {{URL|http://www.herschel.com/}}

}}

File:Herschel Supply Co. backpack.jpg

Herschel Supply Co. (or simply Herschel) is a Canadian company selling hipster retro backpacks and accessories.{{Cite web|url=https://www.esquireme.com/content/37967-why-herschel-supply-is-the-king-of-the-hipster-retro-backpack|title=Why Herschel Supply is the king of the hipster-retro backpack|last=McMahon|first=Mark|date=2019-08-05|website=Esquire Middle East|language=en|archive-url=|archive-date=|access-date=2019-10-28}} The company was founded in 2009 by Lyndon and Jamie Cormack and is based in Vancouver, British Columbia, Canada.

Herschel manufactures its products in China and Southeast Asia.{{Cite web|last=Urstadt|first=Bryant|date=14 May 2015|title=The Manufactured Nostalgia Behind the Herschel Backpack|url=https://www.bloomberg.com/news/articles/2015-05-14/herschel-backpacks-a-heritage-brand-created-in-2009|archive-url=|archive-date=|access-date=2020-08-24|website=Bloomberg}} They make backpacks, duffel bags, other luggage, hats and other accessories. The brand is aimed at 18-to-35-year-old consumers, and is based on evoking a sense of American nostalgia – for instance through synthetic leather straps and an old-time logo, as well as through its name, which refers to Herschel, Saskatchewan, a very small Canadian hamlet where the founders great grandparents settled.{{cite news|last1=Deshpande|first1=Jay|date=2 September 2016|title=How Herschel Happened|work=Slate|url=http://www.slate.com/articles/life/shopping/2016/09/how_herschel_backpacks_became_ubiquitous.html|accessdate=2 September 2016}}

Herschel's first store in Canada opened in Vancouver's Gastown in 2018.{{Cite web|url=http://dailyhive.com/vancouver/herschel-vancouver-store-gastown|title=Herschel Vancouver store finally set to open in Gastown | Venture|date=24 March 2016 }}{{Cite news|url=https://www.straight.com/life/933891/herschel-supply-co-confirms-opening-brick-and-mortar-store-vancouver|title=Herschel Supply Co. confirms opening of brick-and-mortar store in Vancouver|date=2017-07-06|work=Georgia Straight Vancouver's News & Entertainment Weekly|access-date=2017-09-26|language=en}} Herschel operates 44 retail locations worldwide, from Hong Kong to Dubai to Paris. Slate described the brand as "a global phenomenon, glimpsed wherever hipsters dare to tread."