Herself the Elf
{{Short description|Toy franchise}}
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Herself the Elf was a franchise line for young girls similar to Strawberry Shortcake. It was created by American Greetings (through its "Those Characters From Cleveland" research-and-development unit). It included a series of dolls from Mattel, an animated special, books, records.
The Magic of Herself the Elf
{{main|The Magic of Herself the Elf}}
The Magic of Herself the Elf is a 1983 American animated television special.
Attempted revival
American Greetings announced plans in October 2016 to revive Herself the Elf as an animated series, a co-production between Cloudco Entertainment and French studio Gaumont Animation.{{Cite web|url=http://kidscreen.com/2016/10/17/american-greetings-gaumont-re-launch-herself-the-elf/|title = American Greetings, Gaumont re-launch Herself the Elf}} The relaunch never got off the ground.