Hey (email service)
{{Short description|Email service}}
{{use mdy dates |date=January 2021}}
HEY is a premium email service launched by 37signals in June 2020.{{cite news|first1=Brian X.|last1=Chen|accessdate=2020-06-26|title=Tackling the Unsolvable Problem: The Bottomless Email Inbox|url=https://www.nytimes.com/2020/06/17/technology/personaltech/hey-email-service-screening.html|newspaper=The New York Times|date=17 June 2020|issn=0362-4331}}{{cite web|first1=Jason|last1=Aten|accessdate=2020-06-26|title=Basecamp's Controversial New Hey App Actually Makes Email Productive Again|url=https://www.inc.com/jason-aten/how-basecamps-controversial-hey-app-makes-email-productive-again.html|date=25 June 2020|website=Inc.com}}{{cite web|first1=Casey|last1=Newton|accessdate=2020-06-26|title=Hey is a wildly opinionated new email service from the makers of Basecamp|url=https://www.theverge.com/2020/6/15/21286466/hey-email-basecamp-price-availability-platforms-launch|date=15 June 2020|website=The Verge}}{{cite web |first1=Ainsley |last1=Harris |accessdate=2020-06-26 |title=Meet the Big Tech critic behind Hey, Basecamp's radical new email platform|url=https://www.fastcompany.com/90516667/meet-the-big-tech-critic-behind-hey-basecamps-radical-new-email-platform|date=15 June 2020|website=Fast Company}}
Service
The service may be accessed through the HEY website and through apps for macOS, Windows, Linux, Android and iOS.{{cite web |first=Tim |last=Anderson |date=17 June 2020 |accessdate=2020-06-26|title=Hey is trying a new take on email – but maker complains of 'outrageous' demands after Apple rejects iOS app |url=https://www.theregister.com/2020/06/17/hey_apple_spat/|website=The Register}}{{cite web |first1=Jason |last1=Aten |accessdate=2020-06-27 |title=How Basecamp's Controversial Hey App Makes Email Productive Again |url=https://www.inc.com/jason-aten/how-basecamps-controversial-hey-app-makes-email-productive-again.html |date=25 June 2020 |website=Inc.com}} Due to the service's vertical integration, a HEY mailbox cannot be incorporated into other email services or stand-alone email clients.{{cite web |accessdate=2020-06-26 |title=Basecamp launches Hey, a hosted email service for neat freaks |url=https://techcrunch.com/2020/06/16/basecamp-launches-hey-a-hosted-email-service-for-neat-freaks/ |website=TechCrunch |first=Natasha |last=Lomas |date=June 16, 2020 }}
Around the time of HEY's launch, a stand-off between Basecamp and Apple Inc. over Apple's policy on in-app purchases in apps hosted by its App Store was the cause of significant media attention upon Apple's policies.{{cite magazine |first=Lauren |last=Goode |accessdate=2020-06-26|title=Apple Threatens to Move Basecamp's New Email App to Trash |date=16 June 2020 |url=https://www.wired.com/story/apple-threatens-basecamp-email-app/|magazine=Wired|issn=1059-1028}}{{cite web |first=Richard |last=Speed |accessdate=2020-06-26 |title=Email innovator Hey extends an olive branch in standoff with Apple, tweaks code to make the iGiant appier |date=22 June 2020 |url=https://www.theregister.com/2020/06/22/hey_apple/ |website=The Register}}{{cite web |first1=Chaim |last1=Gartenberg |accessdate=2020-06-26|title=Hey opens its email service to everyone as Apple approves its app for good|url=https://www.theverge.com/2020/6/25/21302931/hey-email-service-public-launch-apple-approves-app-fight-policy-price|date=25 June 2020|website=The Verge}}{{cite web |first1=Sean |last1=Keane |date=22 June 2020 |accessdate=2020-06-26 |title=Apple gives thumbs up to Hey email app after update rejection |url=https://www.cnet.com/tech/services-and-software/apple-gives-thumbs-up-to-hey-email-app-after-update-rejection/ |website=CNET}}
Features
- An email from a new sender requires the user to confirm whether they wish to receive emails from that sender, and if not then emails from that sender are never shown again
- Blocks tracking pixels (called a spy tracker in the apps) and informs the user if an email includes tracking
- A single place showing all attachments that have been received, regardless of sender
See also
References
{{Reflist}}