Heyne Verlag

File:Heyne-logo-bis2003.jpg

Wilhelm Heyne founded the publisher, named after him, on 15 February 1934 in Dresden.{{cite book | last=Jahn | first=Bruno |date=2005 | title=Große Bayerische Biographische Enzyklopädie |trans-title=Great Bavarian Biographical Encyclopedia |language=de | location=Munich |publisher=Hans-Michael Körner, Saur | page=855 | isbn=978-3-598-11730-5 }} The first authors included Reinhold Conrad Muschler ({{lang|de|Die Unbekannte}}), Werner Bergengruen ({{lang|de|Die drei Falken}}), Ernst Moritz Mungenast ({{lang|de|Christop Gadar}}), and Arthur-Heinz Lehmann ({{lang|de|Rauhbautz will auch leben!}}), as well as the US writer Gwen Bristow with Deep Summer ({{lang|de|Tiefer Süden}}).{{cite book | last=Fetzer | first=Günther |date=1994 | title=Wilhelm-Heyne-Verlag: 1934–1994 |language=de | location=Munich |publisher=Heyne | page=9 | isbn=978-3-453-07948-9 }} In 1940, Franz Schneekluth acquired minority shares in Heyne after he became director of the publishing house in 1935. During the air raids on Dresden the publishing house in Reichsstraße was completely destroyed.

After the war, the activities in Munich were resumed in 1948, with Wilhelm Heyne holding only 40 percent of the shares in the publishing house.

In 1951, Rolf Heyne joined the Wilhelm Heyne Verlag,{{cite news | last=Gretzschel | first=Matthias |date=9 December 2000 | title=Der Verleger Rolf Heyne ist 72-jährig in München gestorben |trans-title=Publisher Rolf Heine dies aged 72 in Munich |language=de | location=Hamburg |newspaper=Hamburger Abendblatt | page=6 }} where he took over the management at the beginning of the 1960s. Under his leadership, the publisher's paperback program was created.{{cite news | last=Grasberger | first=Thomas |date=14 August 1999 | title=Patriarch ohne Nachfolger |trans-title=Patriarch without successors |language=de |newspaper=Die Welt | page=2 }} It was expanded in 1966 by the works of Georges Simenon, which was given to the Wilhelm Heyne Verlag by Kiepenheuer & Witsch. In addition, the paperbacks of the Kindler Verlag were taken over.{{cite book | last=Fetzer | first=Günther |date=1994 | title=Wilhelm-Heyne-Verlag: 1934–1994 |language=de | location=Munich |publisher=Heyne | page=10 | isbn=978-3-453-07948-9 }} The 1950s and 1960s were also characterized by the introduction of various series in addition to the regular program (General Series). These included Heyne Paperbacks for world literary works as well as Heyne Science Fiction and Heyne Trade books.{{cite book | last=Fetzer | first=Günther |date=1994 | title=Wilhelm-Heyne-Verlag: 1934–1994 |language=de | location=Munich |publisher=Heyne | page=11 | isbn=978-3-453-07948-9 }} The latter started with Profiles in Courage by John F. Kennedy, for which the author received the Pulitzer Prize.{{cite book | last1=Fischer | first1=Heinz-Dietrich |last2=Fischer |first2=Erika J. | date=2007 | title=Der Pulitzer-Preis: Konkurrenten, Kämpfe, Kontroversen |trans-title=The Pulitzer Prize: competitors, fights, controversies |language=de | location=Berlin |publisher=LIT | page=188 | isbn=978-3-8258-0339-1 }} In 1970, the Moewig Verlag, which the Heyne family had bought before the Second World War, was sold to Bauer Media Group.{{cite book | last=Glaser | first=Horst Albert |date=1997 | title=Deutsche Literatur zwischen 1945 und 1995 |trans-title=German literature between 1945 and 1995 |language=de | location=Bern |publisher=Haupt | page=678 | isbn=978-3-258-05584-8 }}

In 1974, Wilhelm Heyne Verlag co-operated with the publishing group Bertelsmann,{{cite book | last=Fetzer | first=Günther |date=1994 | title=Wilhelm-Heyne-Verlag: 1934–1994 |language=de | location=Munich |publisher=Heyne | page=12 | isbn=978-3-453-07948-9 }} with the intention of better covering the market for paperbacks.{{cite news | url=http://www.zeit.de/1977/11/ein-neues-kind-fuer-die-familie | title=Ein neues Kind für die Familie |trans-title=A new child for the family | first=Heidi |last=Dürr | date=11 March 1977 | newspaper=Die Zeit | language=de | access-date=31 October 2016}} At the same time, Heyne should be facilitated access to youth, trade and specialist titles.{{cite magazine | url=http://www.spiegel.de/spiegel/print/d-41599203.html | title=Verlage: Bertelsmann kooperiert mit Heyne |trans-title=Publishers: Bertelsmann cooperates with Heyne | date=11 November 1974 | magazine=Der Spiegel | language=de | access-date=31 October 2016}} They also worked with Hestia Verlag from Bayreuth.{{cite book | last=Fetzer | first=Günther |date=1994 | title=Wilhelm-Heyne-Verlag: 1934–1994 |language=de | location=Munich |publisher=Heyne | page=16 | isbn=978-3-453-07948-9 }} At the end of the 1970s, a number of licenses from the publisher Fritz Molden was also purchased to expand Heyne's program.{{cite book | last=Molden | first=Fritz |date=1984 | title=Aufstieg und Fall eines Verlegers |trans-title=Rise and fall of a publisher |language=de | location=Hamburg |publisher=Hoffmann und Campe | page=175 | isbn=978-3-455-08630-0 }}

At that time, the Heyne paperbacks had a total circulation of over 100 million copies. The Karl May series began with Winnetou I in 1976,{{cite book | last=Rettner | first=Klaus |date=2001 | title=Karl-May-Handbuch |language=de | location=Würzburg |publisher=Königshausen und Neumann | page=128 | isbn=978-3-8260-1813-8 }} and other specialized programs such as Heyne Geschichte and Heyne Lyrik.{{cite book | last=Fetzer | first=Günther |date=1994 | title=Wilhelm-Heyne-Verlag: 1934–1994 |language=de | location=Munich |publisher=Heyne | page=13 | isbn=978-3-453-07948-9 }}

In 1982 the Wilhelm Heyne Verlag was finally transformed into a GmbH & Co. KG (a kind of limited liability partnership) under the direction of Hans-Joachim Brede and Friedhelm Koch. Rolf Heyne was a limited partner with a contribution of eight million Deutsche Mark. In the early 1990s, the publisher bought the majority of Zabert Sandmann and worked together with publishers Haffmans and Beltz-Quadriga in the areas of various imprints. By the end of 1993, Heyne had published a total of 16,000 titles in an edition of 500 million copies.

At the end of the 1990s, the media reported about interests from several major publishers wanting to take over Heyne, including Bertelsmann and the publishing group Holtzbrinck. According to media reports, Bertelsmann was given the best chances,{{cite news |date=5 November 1998 | title=Auf dem Buchmarkt steht nächste Groß-Fusion bevor |trans-title=The next big merger in the book market is imminent |language=de |newspaper=Süddeutsche Zeitung | page=1 }} but Axel Springer stepped up in December 2000.{{cite news | url=https://www.handelsblatt.com/archiv/zusammenfuehrung-zur-verlagsgruppe-heyne-ullstein-springer-uebernimmt-mehrheit-am-heyne-verlag/2023348.html | title=Springer übernimmt Mehrheit am Heyne-Verlag |trans-title=Springer takes over majority stake in Heyne Verlag | date=6 December 2000 | newspaper=Handelsblatt | language=de | access-date=31 October 2016}} Rolf Heyne was to join the supervisory board of the new publishing group Heyne Ullstein, but died shortly after the acquisition.{{cite magazine | url=http://www.spiegel.de/kultur/literatur/nach-schwerer-krankheit-muenchner-verleger-rolf-heyne-gestorben-a-106811.html | title=Münchner Verleger Rolf Heyne gestorben |trans-title=Munich publisher Rolf Heyne dies | date=8 December 2000 | magazine=Der Spiegel | language=de | access-date=31 October 2016}}

In February 2003 the publishing group Random House wanted to take over the publishers Ullstein Heyne List from Axel Springer.{{cite news | url=https://www.welt.de/print-welt/article383094/Bertelsmann-kauft-Springers-Buchgruppe.html | title=Bertelsmann kauft Springers Buchgruppe |trans-title=Bertelsmann buys Springer's book group | first=Burkhard |last=Riering | date=12 February 2003 | newspaper=Die Welt | publisher=N24 | language=de | access-date=31 October 2016}} The Federal Cartel Office, however, did not approve the acquisition, as a dominant market position of German-language paperbacks was feared.{{cite web | url=http://www.manager-magazin.de/unternehmen/it/a-249791.html | title=Fusion steht auf der Kippe |trans-title=Merger hangs in the balance | date=22 May 2003 | work=manager magazin | language=de | access-date=31 October 2016}} The acquisition was limited to the Wilhelm Heyne Verlag,{{cite news | url=https://www.faz.net/aktuell/wirtschaft/medien-gruenes-licht-fuer-heyne-uebernahme-1132175.html | title=Grünes Licht für Heyne-Übernahme |trans-title=Green light for Heyne takeover | date=25 November 2003 | newspaper=Frankfurter Allgemeine | language=de | access-date=31 October 2016}} while the remaining publishers including the Heyne programs for esoterism and fantasy were distributed to the Swedish Bonnier Group.{{cite news | url=http://www.taz.de/1/archiv/?dig=2003/10/07/a0188 | title=Nur Heyne bleibt: Random House verkauft Ullstein, List und Econ an die schwedische Verlagsgruppe Bonnier |trans-title=Only Heyne remains: Random House sells Ullstein, List and Econ to the Swedish publishing group Bonnier | date=7 October 2003 | newspaper=Die Tageszeitung | language=de | access-date=31 October 2016}} The guidebooks and audiobook publishers were part of the transaction, which the Federal Cartel Office finally agreed to in November of that year.{{cite web | url=http://www.buchmarkt.de/content/10547-random-house-uebernimmt-heyne-bundeskartellamt-genehmigt-zusammenschluss.htm | title=Random House übernimmt Heyne – Bundeskartellamt genehmigt Zusammenschluss |trans-title=Random House takes over Heyne – Federal Cartel Office approves consolidation | date=25 November 2003 | website=BuchMarkt | language=de | access-date=31 October 2016 | archive-date=9 March 2016 | archive-url=https://web.archive.org/web/20160309183213/http://buchmarkt.de/content/10547-random-house-uebernimmt-heyne-bundeskartellamt-genehmigt-zusammenschluss.htm | url-status=dead }} Heyne was merged with Random House during the takeover. Since then, the Heyne Verlag has been a part of the Random House publishing group, but is treated as a separate publisher in bookstores.{{cite book |date=2012 | title=Adressbuch für den deutschsprachigen Buchhandel |trans-title=Address Book for the German-Language Book Trade |language= de| location=Frankfurt |publisher=MVB Marketing- und Verlagsservice des Buchhandels | isbn=978-3-7657-3229-4 }}

Previously, the Heyne Verlag organized its program in so-called series, of which a total of more than 50 existed. The subject of a series were either certain subjects (e.g., Heyne Film Library) or events (e.g., the Heyne Jubilee Series since 1993).{{cite book | last=Fetzer | first=Günther |date=1994 | title=Wilhelm-Heyne-Verlag: 1934–1994 |language=de | location=Munich |publisher=Heyne | page=S.600–602 | isbn=978-3-453-07948-9 }} In 2014, all available works were divided into the following categories: Suspense, Entertainment for Women, Historical Programs, Young Program, Fantasy & Science Fiction, Hardcover, Nonfiction and Guidebooks.{{cite web | url=https://www.randomhouse.de/Verlag/Heyne/30000.rhd | title=Heyne Verlag | language=de | access-date=31 October 2016}} Heyne published both hardcover and paperbacks, including Authors such as Nicholas Sparks, Robert Harris, Amelie Fried, Sabine Thiesler, John Grisham and Stephen King.{{cite web | url=https://www.buchreport.de/2010/08/31/thriller-urgestein-fuehlt-sich-im-gerichtssaal-wohl/ | title=Thriller-Urgestein fühlt sich im Gerichtssaal wohl |trans-title=Thriller veteran feels comfortable in the courtroom | first=Anja |last=Sieg | date=31 August 2010 | website=buchreport | language=de | access-date=31 October 2016}}

In the mid-1980s, the publisher launched the Rolf Heyne Collection for the first time to expand the hardcover program.{{cite book | last=Fetzer | first=Günther |date=1994 | title=Wilhelm-Heyne-Verlag: 1934–1994 |language=de | location=Munich |publisher=Heyne | page=15 | isbn=978-3-453-07948-9 }} The aim of the imprint was, according to various statements of the publication of high-quality illustrated volumes, to meet the "aesthetic requirements" of the publisher.{{cite web|url=http://www.collection-rolf-heyne.de/verlag/geschichte.html |title=Bücher für den erlesenen Geschmack |date=September 2014 |website=Collection Rolf Heyne |language=de |access-date=31 October 2016 |url-status=dead |archive-url=https://web.archive.org/web/20140912020618/http://www.collection-rolf-heyne.de/verlag/geschichte.html |archive-date=12 September 2014 }} A central theme of the series was, for example, French cuisine, but also baby photos by Anne Geddes.{{cite news |date=11 December 2000 | title=Auflagenkönig |trans-title=King of circulation |language=de |newspaper=Frankfurter Allgemeine | page=52 }} With the takeover of the Wilhelm Heyne Verlag by Axel Springer in the year 2000, the program of the Rolf Heyne CollectionGmbH was continued as an independent publisher.{{cite news |date=8 December 2000 | title=Springer übernimmt Heyne-Verlag |language=de |newspaper=Der Tagesspiegel | page=30 }} At the end of 2014, Rolf Heyne's widow Anja closed business of the Rolf Heyne Collection.{{cite news | url=https://www.handelsblatt.com/unternehmen/it-medien/medienmacher/medienmacher-superillu-schreibt-interview-aus-dem-zeit-magazin-zusammen/11566700-2.html | title=Die geheimnisvollen TV-Pläne eines Zeitungshauses | newspaper=Handelsblatt | language=de | access-date=31 October 2016}}

Heyne placed Maggi soup adverts in the body of various fictional works without the authors' knowledge, giving the company additional revenue which would not have to be passed on to the creators. This included the German edition of Pyramids by Terry Pratchett. Pratchett switched publishers upon learning of this practice.{{cite web |title=Heyne Covers |url=http://www.colinsmythe.co.uk/terrypages/heynecovers.htm |publisher=Colin Smythe |date=20 October 2007 |access-date=23 July 2023 |archive-date=20 October 2007 |archive-url=https://web.archive.org/web/20071020140752/http://www.colinsmythe.co.uk/terrypages/heynecovers.htm |url-status=bot: unknown }}

{{Reflist}}

• Günther Fetzer, ed., 30 Jahre Heyne-Taschenbücher. 1958-1988, Munich: Heyne, 1988, {{ISBN|3-453-03206-3}}.
• Günther Fetzer, ed., Wilhelm-Heyne-Bibliographie 1934-1994, Munich: Heyne, 1994, {{ISBN|3-45307948-5}}.

• [http://www.heyne.de/ Official Website]

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Category:Mass media in Munich

Category:1934 establishments in Germany

Category:Book publishing companies of Germany

Category:Random House