High Street#Comparative usage

{{short description|Generic primary business street of towns or cities}}

{{about|the main business streets in British towns|roads of the same name and other uses|High Street (disambiguation)}}

{{Use dmy dates|date=February 2020}}

File:AlexanderDennis Enviro400 SN15 LPK Oxford HighSt.jpg in Oxford, England|alt=Busy urban street with storefronts]]

File:High Street sign St Peter Port Guernsey.jpg, Guernsey]]

High Street is a common street name for the primary business street of a city, town, or village, especially in the United Kingdom and Commonwealth. It implies that it is the focal point for business, especially shopping. It is also a metonym for the retail sector.{{cite news |title=What next for the high street? |url=https://www2.deloitte.com/uk/en/pages/consumer-business/articles/what-next-for-the-high-street.html |access-date=25 June 2022 |work=Deloitte UK}} While many streets, such as Camden High Street (in London), bear this name, streets with similar function but different names are often referred to as "high street".

With the rapid increase in consumer expenditure, the number of High Streets in England grew from the 17th century and reached a peak in Victorian Britain, where, drawn to growing towns and cities spurred on by the Industrial Revolution, the rate of urbanisation was unprecedented. Since the latter half of the 20th century, the prosperity of High Streets has been in decline due to the growth of out-of-town shopping centres, and, since the early 21st century, the growth of online retailing, forcing many shop closures and prompting the UK government to consider initiatives to reinvigorate and preserve the High Street.

High Street is the most common street name in the UK, which according to a 2009 statistical compilation has 5,410 High Streets, 3,811 Station Roads and 2,702 Main Streets.{{cite web|title=Halifax Estate Agents reveals the UK's Top 50 street names|url=https://www.lloydsbankinggroup.com/globalassets/documents/media/press-releases/halifax/2009/02_01_09_street_names.pdf|url-status=live|access-date=12 November 2021|website=Wayback Manchine|archive-url=https://web.archive.org/web/20190901142903/https://www.lloydsbankinggroup.com/globalassets/documents/media/press-releases/halifax/2009/02_01_09_street_names.pdf|archive-date=1 September 2019}}

Definition and usage

In Middle English the word "high" denoted superior rank ("high sheriff", "Lord High Chancellor", "high society"). "High" also applied to roads as they improved: "highway" was a new term taken up by the church and their vestries during the 17th century as a term for all public roads between settlements.{{cite web |title=highway |url = http://www.etymonline.com/index.php?term=highway|work=Online Etymology Dictionary |publisher=Douglas Harper|access-date=30 July 2012|author=Douglas Harper |year=2001–2012}} From the 19th century, which saw a proliferation in the number of public roads, the term "highway" lost its specific meaning, and was legally defined as any public road (e.g., the Highway Code regulates UK public roads). The term "high street" assumed a different meaning, that of a street where the most important shops and businesses were located.Cambridge Dictionary Online, [https://dictionary.cambridge.org/dictionary/english/high-street Online:]

In Britain, the term 'high street' has both a generic and a specific meaning: people refer to 'shopping on the high street' both when they mean the main retail area, as well as the specific street of that name. Many former British colonies, including Canada, Australia, New Zealand, and the US region known as New England (especially Massachusetts),{{cite web | title=High Street Historic District | website=Historic Ipswich, Massachusetts | date=12 November 2023| url=https://historicipswich.net/high-street-historic-district/ }} adopted the term to refer to retail shopping areas. In other parts of the Northeastern United States, the town's main retail street may still be a street named High Street (such as in West Chester, Pennsylvania), but the term is seldom used to refer more generally to a retail street or district. Main street is used in the island of Ireland.{{cite web | title=Main Street, Belfast | publisher=Global-Geography | url=https://global-geography.org/af/Geography/Europe/United_Kingdom/Pictures/Northern_Ireland/Belfast_-_Main_Street |date=28 March 2019}} Example, one of many named Main Streets in Ireland.

Incidence

In Britain, some 3,000 streets called High Street and about 2,300 streets with variations on the name (such as Upper High Street, High Street West) have been identified, giving a grand total of approximately 5,300."High Street", BBC History Magazine, [Digital Content], 15 March 2011, [https://www.historyextra.com/period/high-street/ Online:] Of these, more than 600 High Streets are located in London's boroughs.Vaughan L., "High Street Diversity" in: Laura Vaughan (ed.), Suburban Urbanities: Suburbs and the Life of the High Street, UCL Press, 2015 p. 204

Main Street is a term used in smaller towns and villages in Scotland, while in North East England Front Street is common. In Cornwall, some places in Devon and some places in the North of England, the equivalent is Fore Street; in some parts of the UK Market Street is also used, although sometimes this may be a different area where street markets are currently (or were historically) held.

History

Following the Great Fire of London (1666), the city of London was completely rebuilt. New planning laws, governing rebuilding, designated four types of street based on the size of their carriageways and the types of buildings. Shops were permitted in the principal street or 'high street', but not in the by-lanes or back streets. This may have been based on the need for high visibility in order to regulate retail trade, as well as to avoid congestion in the narrow lanes and back streets.Cox, N., "'Beggary of the Nation': Moral, Economic and Political Attitudes to the Retail Sector in the Early Modern Period", in: John Benson and Laura Ugolini, A Nation of Shopkeepers: Five Centuries of British Retailing, London, I.B. Taurus, 2003, p. 38 Accordingly, from the 17th century, the term "High Street" gradually assumed a narrower meaning and came to describe thoroughfares with significant retail in large villages and towns.

With the rapid increase in consumer expenditure, in the late 17th and 18th centuries the number of High Streets in England increased markedly. Britain also saw an unprecedented growth in urbanisation with people flocking to growing towns and cities.{{cite news |last1=White |first1=Matthew |title=The rise of cities in the 18th century |url=https://www.bl.uk/georgian-britain/articles/the-rise-of-cities-in-the-18th-century |access-date=11 June 2022 |agency=British Library |archive-date=22 May 2022 |archive-url=https://web.archive.org/web/20220522225623/https://www.bl.uk/georgian-britain/articles/the-rise-of-cities-in-the-18th-century |url-status=dead }}{{Cite conference |title=Trends in urbanisation |year=1993|author=Christopher Watson|editor1=K.B. Wildey |editor2=Wm H. Robinson |conference=Proceedings of the First International Conference on Urban Pests |citeseerx=10.1.1.522.7409}} Nurtured by the Industrial Revolution, the department store became a common feature in major High Streets across Britain, with Harding, Howell & Co., opened in 1796 on Pall Mall, London, a contender for the first department store.{{cite web|url=https://www.bbc.com/culture/bespoke/story/20150326-a-history-of-the-department-store/index.html|title=A history of the department store|website=BBC Culture|access-date=15 September 2019}} Founded in London in 1792, bookseller and stationers WHSmith is the world's oldest national retail chain.{{cite news |title=WH Smith expansion is given wings with takeover of Marshall Retail |url=https://www.thetimes.com/business-money/markets/article/wh-smith-expansion-is-given-wings-with-takeover-of-marshall-retail-7c9pxxcmg |access-date=22 June 2022 |work=The Times|quote=WH Smith is the world's oldest national retail chain after being started by Henry Smith as a newspaper shop in 1792}} The 19th century was a "golden era" for High Street shops.Lane, M., "When was the High Street at its best?" BBC News Magazine, 2 November 2010, [https://www.bbc.com/news/magazine-11345819 Online:] The rise of the middle class in Victorian England contributed to a more favourable attitude to shopping and consumption. Shopping centres became places to see and be seen, for recreational shopping, and for promenading.Lysack, K., Come Buy, Come Buy: Shopping and the Culture of Consumption in Victorian Women's Writing, Ohio University Press, 2008, p. 7 By the 20th century, however, the viability of High Streets began to decline.

=Postwar=

Image:A Picture of a Southern Town- Life in Wartime Reading, Berkshire, England, UK, 1945 D25380.jpg' teashop in Reading, 1945, serving tea/coffee with a choice of snacks (including cake). With over 200 branches, the chain was a staple of the High Street in the UK.{{cite news |title=Bawden and battenberg: the Lyons teashop lithographs |url=https://www.theguardian.com/artanddesign/2013/jul/12/bawden-battenberg-lyons-teashops-lithographs |access-date=26 June 2022 |work=The Guardian}} ]]

In the second half of the 20th century, traditional British High Street precincts came under pressure from out-of-town shopping centres in the United Kingdom, with the balance shifting towards the latter.Dawson, J.A., "Futures for the High Street', The Geographical Journal Vol. 154, No. 1, 1988, pp. 1–12, DOI: 10.2307/633470, [https://www.jstor.org/stable/633470 Online:] and reproduced in: A. M. Findlay and Leigh Sparks Retailing: The Environments for Retailing, Vol. 2, London, Taylor & Francis, 2002, pp 42–43 In the early 21st century, bricks and mortar retailers confronted another major threat from online retailers operating in a global marketplace. To confront this threat, High Street precincts have been forced to evolve; some have become smaller as shops shut their doors, while others have become more like social spaces with a concentration of retail services including cafes, restaurants and entertainment venues while yet others have positioned themselves as more up-market shopping precincts with a preponderance of stores selling luxury branded goods.Roberts, H., "Lust for Lifestyle", Draper's Magazine, September, 2016, p. 25 [https://www.dukelease.com/uploads/news/160926104109-20160909_DL_Drapers_Lust%20for%20Lifestyle-Luchford.pdf Dawson Online:], J.A., "The Changing High Street", The Geographical Journal Vol. 154, No. 1, 1988, pp. 1–22 in: A. M. Findlay and Leigh Sparks Retailing: The Environments for Retailing, Vol. 2, London, Taylor & Francis, 2002, pp. 375–391

In the United Kingdom, geographic concentration of goods and services (including at industrial estates and out of town shopping centres) has reduced the share of the economy contributed to by workers in the high street. High Street refers to only a part of commerce. The town centre in many British towns combines a group of outdoor shopping streets (one or more of which may be pedestrianised), with an adjacent indoor shopping centre.

High Streets through the centuries

File:James Pollard - North Country Mails at the Peacock, Islington - Google Art Project.jpg|The Peacock Inn, High Street, Islington, {{Circa|1800}}

File:The 'Heart of Midlothian', High Street, Edinburgh.jpg|High Street, Edinburgh in the 18th century

File:Lincoln High Street c.1820.png|Lincoln High Street, {{Circa|1820}}

File:Winchester High Street Mudie 1853.jpg|Winchester High Street, 1853

File:Angel Inn High Street.jpg|Angel Inn on High Street, 1882

File:Exeter, Old Houses in High Street (10575325374).jpg|Houses in High Street, 1888

File:Exeter, Father Peter, Corner of High Street (10575259915).jpg|Corner of High Street, 1888

File:High Street, Belfast (13733091283).jpg|High Street, Belfast, 1888

File:High Street 1914 (14493505178).jpg|High Street, Dunedin, 1914

File:High Street, Charing, Kent, c1905.jpg|High Street, Charing, Kent, 1905

File:Crawley High Street, 1922.jpg|Crawley High Street, 1922

File:Fremantle High Street 1940s.jpg|High Street, Fremantle, {{Circa|1940}}

Trends

File:20030614 08 Orpington High Street.jpg High Street, London, England|alt=Urban street with cars and crosswalk]]

The popularity of shopping malls in the mid-20th century, combined with the rise of online retail at the turn of the century has threatened the viability of high street retail precincts.Moore, R., “After the Retail Apocalypse, What Next for the High Street,” The Guardian, 1 December 2018, [https://www.theguardian.com/society/2018/dec/01/everything-must-go-what-next-for-the-high-street-new-retail-empty-shops Online:]

Initiatives to preserve the traditional British High Street are evident. Research into the customer's shopping preferences and patterns reveals that the continued vitality of towns is predicated on a number of different variables. Research has highlighted the ongoing challenges faced by towns and cities and suggested that "[t]he town centre serves not only social, utilitarian or [http://www.idpublications.org/wp-content/uploads/2021/01/Full-Paper-UNDERSTANDING-THE-EFFECT-OF-HEDONIC-SHOPPING-VALUE-ON-IMPULSIVE-BUYING-BEHAVIOURS-IN-YOUNG-ADULT-WOMEN.pdf hedonic shopping] purposes but also supports out-of-hours entertainment and leisure services. The way that consumers perceive and use town centres has also fundamentally changed."{{Cite web|url=http://www.lboro.ac.uk/departments/sbe/research/interestgroups/towncentres/|title=Town Centres Research Interest Group|last=Hart|first=Cathy|date=2015 |access-date=2017-01-09|publisher=Loughborough University}} In order to address the issues threatening the sustainability of towns it is increasingly important to consider Consumer behaviour and customer experience. This is in line with research that proposes that for high street retail to thrive in spite of the growth threat of eCommerce, the sensual hedonic experiences (e.g. scent, feel, etc.) need to be presented to visitors while allowing for discovery of hidden experiences in the built environment.{{cite book|last1=Warnaby|first1=Gary|last2=Parker|first2=Christopher J.|editor1-last=Campelo|editor1-first=Adriana|title=Mobility, Marketing, and the City: The discovery of experience|publisher=Edward Elgar Publishing|pages=203–217|language=en|chapter=12}}

=Small shop preservationist movement=

File:Christmas market Nottingham City Centre 2016.jpg

In 2006, a House of Commons committee concluded that the loss of small shops on high streets in favor of chain stores contributes to the formation of clone towns, leading to "a loss of sociability".House of Commons, All Party Parliamentary Small Shops Group, [http://news.bbc.co.uk/1/shared/bsp/hi/pdfs/15_02_06_highstreet.pdf High Street Britain 2015], 15 February 2006, via BBC News

=The ''Portas Review''=

In 2011, business consultant Mary Portas, best known for the TV series Mary Queen of Shops, was commissioned by the UK government to provide an independent review of High Street shopping.UK Government, [https://www.gov.uk/government/publications/the-portas-review-the-future-of-our-high-streets Portas Review]. The report provided evidence for the decline of High Street precincts such as data indicating that retail spending in High Street shops had fallen to below 50 per cent.Portas, M. (2011). [https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/6292/2081646.pdf The Portas Review] Her final report set out a vision for High Streets and a number of recommendations. However, her plan has failed to stem the number of High Street store closures, leaving authorities in a quandary about how to proceed.Morley, K. (8 November 2017). [https://www.gov.uk/government/publications/the-portas-review-the-future-of-our-high-streets "Mary Portas' 'Save the High Street' scheme has failed as over 1,000 shops have closed"]. The Telegraph.

Comparative usage

File:high.street.ilfracombe.arp.750pix.jpg High Street, Devon, England|alt=Wide city street with no traffic]]

The term "High Street" is used to describe stores found on a typical high street to differentiate them from more specialised, exclusive and expensive outlets (often independent stores) – for example, "High Street banks" (instead of the less-common private or investment banks) or "High Street shops" (instead of boutiques).

The phrase "High Street banks" is used to refer to the retail banking sector in the United Kingdom.{{cite news |title=Standard of UK high street banks is shocking, says Metro Bank founder Vernon Hill |url = https://www.telegraph.co.uk/finance/newsbysector/banksandfinance/8202289/Standard-of-UK-high-street-banks-is-shocking-says-Metro-Bank-founder-Vernon-Hill.html |access-date=30 July 2012 |newspaper=The Telegraph |date=15 December 2010 |author=Louise Armitstead |agency=Telegraph Media Group Limited}}

International equivalents

=Australia=

Alongside High Street, the term Main Street is also used in smaller towns and villages.

=Belgium and the Netherlands=

File:Front Street Toronto.jpg, Toronto, Canada]]

The Dutch equivalent is Hoogstraat, or in villages Dorpsstraat ("village street').

=Canada=

Alongside the term High Street, the terms Main Street or "Central Avenue" are also used. In Canada, east of Lake Superior, King Street and Queen Street are often major streets; rue Principale, as the literal French language equivalent of Main Street is frequently used in Quebec towns, and "a village where the main street is still Main Street" is a phrase that is used in respect for small towns. In some sections of Canada, the main commercial district is Front Street (especially in cities located alongside a waterway).

=Germany=

In Germany, the equivalent is Hauptstraße (Main Street), though this can also refer to a road with a lot of traffic (i.e., a highway). In most cities the main business and shopping area is rather referred to as Innenstadt (downtown) or by the specific street name.{{Cite web|url=https://www.duden.de/rechtschreibung/Innenstadt|title = Duden | Innenstadt | Rechtschreibung, Bedeutung, Definition, Herkunft}} In Cologne the Hohe Straße (literally, High Street) is the main shopping street, but was named after a gate at its southern end (the Hohe Pforte, or High Gate).:de:Hohe Straße (Köln)

=Ireland=

{{See also|Main Street#International use and equivalents|l1=Main Street}}

File:Main Street, Ranelagh, D06.jpg]]

File:Swords Main Street, 2021.jpg suburb of Swords]]

File:Killough (25), October 2009.JPG, County Down, Northern Ireland]]

The term High Street is far less commonly used in Ireland. There, like in the United States, Main Street tends to be used instead. Neither of Dublin's two main shopping streets (Grafton Street and Henry Street) carry this name, for example, nor does its main thoroughfare (O'Connell Street). While Dublin has street named High Street near Christchurch, formerly the centre of the medieval city, it is not a shopping street.{{cite web|title=Dublin High Street |url = http://www.highstreetuk.com/dublin/ |work=High St |publisher=Solution Management Ltd |access-date=30 July 2012|author=High.St}} The city of Cork's main shopping street is St Patrick's Street. The city's oldest streets are named North Main Street and South Main Street. Limerick's principal thoroughfare, like Dublin, is also O'Connell Street (the name is used in a number of other Irish towns in honour of Daniel O'Connell).

The term Main Street ({{Langx|ga|An tSráid Mhór}}, literally "The Big/Great Street") is used across various types of settlements; from densely populated inner suburbs of Dublin such as Ranelagh, to satellite suburbs of the capital such as Swords, and also in villages and small towns throughout the country. For example, the OSI North Leinster Town Maps book lists sixteen "Main Streets" and only two "High Streets" in its thirty-town index of street names. Similarly, the OSI Dublin Street Guide (covering all of Dublin City and County Dublin) lists twenty "Main Streets" and only two "High Streets".

Some Irish towns do have a major shopping street named High Street ({{Langx|ga|An tSráid Ard}}), including Killarney, Galway, Wexford, Ballinrobe, Westport, Bagenalstown, Macroom, Tuam, Wicklow, Trim, Monaghan, Kilkenny, and Kilrush.{{Cite web|url=https://www.logainm.ie/en/s?txt=High+Street&str=on|title='High Street'|website=Logainm.ie}}

Bantry, County Cork is an interesting variant; the main shopping street is called High Street in its western part and Main Street in its eastern part.{{Cite web|url=https://www.echolive.ie/corknews/arid-40106846.html|title=Streets remain closed in Bantry due to flooding following Storm Francis|date=25 August 2020|website=echo live}} The same is found in Athlone and Birr, County Offaly.{{Cite web|url=https://www.dng.ie/residential/brochure/15-high-street-birr-co-offaly/4275772|title=15 High Street, Birr, Co. Offaly - DNG Glen Corcoran - DNG Residential Property For Sale Residential|website=www.dng.ie}}

=Jamaica=

In Jamaica, the main commercial district is Front Street (especially in cities located alongside a waterway).

=Norway=

In Norway, the main commercial and administrative street is most often 'Storgaten/Storgata' (Grand Street)

=Sweden=

In Sweden, the main street is often 'Storgatan' (Grand Street), but as common is 'Drottninggtan' (Queen's street) and 'Kungsgatan' (King's Street)'

=United States=

The equivalent in the United States is Main Street. In some sections of the United States, the main commercial district is Front Street (especially in cities located alongside a waterway).

See also

References

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