Hit104.9 The Border

{{short description|Radio station in Albury, New South Wales, Australia}}

{{Use dmy dates|date=July 2019}}

{{lowercase title}}

{{Infobox radio station

| name = Hit104.9 The Border

| logo = File:Hit104.9 Albury logo.png

| logo_size = 200px

| city =

| area = Albury RA1{{cite web |url=http://www.acma.gov.au/licplan/defmaps/documents/maps/la_363.pdf |title=Map of Albury |publisher=Acma.gov.au |access-date=2015-07-15 |archive-url=https://web.archive.org/web/20091015091401/http://www.acma.gov.au/licplan/defmaps/documents/maps/la_363.pdf |archive-date=15 October 2009 |url-status=dead }}

| branding = The Border's Hit104.9

| licensing_authority = ACMA

| frequency = FM: 104.9 MHz Albury

| translator =

| repeater = {{ubl|FM: 95.7 MHz Corryong|FM: 100.5 MHz Falls Creek}}

| airdate =

| format = Contemporary hit radio

| language = English

| power =

| erp = 100,000 watts

| haat =

| class =

| acma_bsl = 10289

| coordinates = {{coord|-36.253620|146.855115|region:AU-VIC_type:landmark|display=inline}}

| callsign_meaning =

| former_callsigns =

| former_frequencies =

| affiliations = Hit Network

| owner = Southern Cross Austereo

| licensee = Radio Albury Wodonga Pty Ltd

| sister_stations = Triple M 105.7 The Border

| webcast =

| website = {{official website|https://www.hit.com.au/theborder/}}

}}

hit104.9 The Border (ACMA callsign: 2AAY) is an Australian radio station owned by Southern Cross Media. The station is based in Albury New South Wales. Some programs based in Albury are simulcast to other Hit Network regional radio stations across the country.

Breakfast is hosted by Dan and Christie, Mornings is hosted by Bailey & Afternoons is hosted by Harry. Other programs include Carrie and Tommy, Jimmy and Nath with Emma, The Hot Hits, The Pulse, Those Two Girls & Saturday Night Party Playlist''{{Cite web|url=https://www.hit.com.au/shows/riley-rose-seamus|title=Riley-Rose&Seamus {{!}} hit.com.au|website=www.hit.com.au/shows/riley-rose-seamus|access-date=2017-10-12}}

On 14 December 2016 Southern Cross Austereo rebranded all of their regional Hit Network affiliated stations to one centralised "Hit" brand.{{Cite web|url=https://www.radioinfo.com.au/news/years-making-biggest-rebrand-australian-radio-history-has-arrived|title=Years in the making, the biggest rebrand in Australian radio history has arrived {{!}} radioinfo.com.au|website=www.radioinfo.com.au|date=13 December 2016 |access-date=2017-10-12}}