Hive (artificial intelligence company)
{{Short description|American company}}
{{Infobox company
| logo = HiveLogo.svg
| type = Private
| industry = Artificial Intelligence
| founders = Kevin Guo, Dmitriy Karpman
| hq_location_city = San Francisco, California
| website = {{URL|https://thehive.ai/|thehive.ai}}
}}
Hive is an American artificial intelligence company offering machine learning models via APIs to enterprise customers.{{Cite web |date=2021-04-21 |title=Hive's cloud-hosted machine learning models draw $85M |url=https://venturebeat.com/2021/04/21/hives-cloud-hosted-machine-learning-models-draw-85m/ |access-date=2022-04-27 |website=VentureBeat |language=en-US}} Hive uses around 700,000 gig workers to train data for its models through its Hive Work app.{{Cite web |date=2018-11-16 |title=Hive taps a workforce of 700,000 people to label data and train AI models |url=https://venturebeat.com/ai/hive-taps-a-workforce-of-700000-people-to-label-data-and-train-ai-models/ |access-date=2023-04-03 |website=VentureBeat |language=en-US}} One of Hive's major offerings is to provide automated content moderation services.{{Cite web |title=Hive raises $85M for AI-based APIs to help moderate content, identify objects and more |url=https://techcrunch.com/2021/04/21/hive-raises-85m-for-ai-based-apis-to-help-moderate-content-identify-objects-and-more/ |access-date=2022-04-27 |website=TechCrunch |date=21 April 2021 |language=en-US}}
Products
Hive is reported to have been engaged to provide content moderation services to social news aggregator Reddit,{{Cite news |last=Shery |first=Ben |date=January 19, 2023 |title=You Need to Monitor for Toxic Content on Your Website. A.I. Can Help |url=https://www.inc.com/ben-sherry/artificial-intelligence-content-moderation-ai.html}} Giphy, BeReal,{{Cite news |date=2023-01-22 |title=Can Big Tech make livestreams safe? |work=Financial Times |url=https://www.ft.com/content/5280535a-4dd5-482d-ad0d-730e47354d4a |url-access=subscription |access-date=2023-02-06}} Donald Trump-affiliated social network Truth Social,{{Cite web |last=Porter |first=Tom |title=Trump's free speech social-media site plans to use AI to automatically censor some posts |url=https://www.businessinsider.com/trump-truth-social-plans-ai-moderation-despite-free-speech-focus-2022-1 |access-date=2022-04-26 |website=Business Insider |language=en-US}} and on online chat website Chatroulette.{{Cite magazine |last=Randall |first=Kevin |title=Chatroulette Is On the Rise Again—With Help From AI |language=en-US |magazine=Wired |url=https://www.wired.com/story/chatroulette-rise-again-help-ai/ |access-date=2022-04-27 |issn=1059-1028}} Parler, after its shutdown by content service providers in early 2021 due to a lack of content moderation, integrated with Hive and was allowed back in the App Store.{{Cite news |last=Randall |first=Kevin |date=May 17, 2021 |title=Social app Parler is cracking down on hate speech — but only on iPhones |url=https://www.washingtonpost.com/technology/2021/05/17/parler-apple-app-store/ |url-status=live |archive-url=https://web.archive.org/web/20210522182616/https://www.washingtonpost.com/technology/2021/05/17/parler-apple-app-store/ |archive-date=2021-05-22 |access-date=April 3, 2023 |newspaper=The Washington Post |publisher=}} Hive's content moderation models have been leveraged widely in the livestreaming industry, where the cost of human moderation is high.{{Cite news |date=2023-01-22 |title=Can Big Tech make livestreams safe? |work=Financial Times |url=https://www.ft.com/content/5280535a-4dd5-482d-ad0d-730e47354d4a |access-date=2023-04-03}}
Hive's models have also been used in events such as the Super Bowl{{Cite web |last=Dua |first=Tanya |title=Super Bowl 2020 was the biggest ever in terms of ad spend. Here are the best and worst commercials. |url=https://www.businessinsider.com/best-and-worst-super-bowl-commercials-of-2020-2 |access-date=2023-04-03 |website=Business Insider |language=en-US}}{{Cite web |last=Young |first=Jabari |title=NFL sponsors Nike, Pepsi dominate nontraditional media exposure during Super Bowl |url=https://www.cnbc.com/2022/02/14/nfl-sponsors-nike-pepsi-dominate-2022-super-bowl-exposure.html |access-date=2023-04-03 |website=CNBC |date=14 February 2022 |language=en}} and March Madness,{{Cite web |last=Christovich |first=Amanda |date=2022-04-05 |title=March Madness Reportedly Generates $410M of In-Game Brand Exposure |url=https://frontofficesports.com/march-madness-reportedly-generates-410m-of-in-game-brand-exposure/ |access-date=2023-04-03 |website=Front Office Sports |language=en}} and its contextual advertising models used by NBC Universal{{Cite web |date=2021-01-13 |title=NBCUniversal deploys AI to help Olympics marketers shape creative in divisive time |url=https://adage.com/article/media/nbcuniversal-deploys-ai-help-olympics-marketers-shape-creative-divisive-time/2305266 |access-date=2023-04-03 |website=Ad Age |language=en}} and Vevo.{{Cite web |last=Fletcher |first=Bevin |date=March 2, 2023 |title=Vevo employs AI for contextual programming, CTV advertising |url=https://www.fiercevideo.com/advertising/vevo-employs-ai-contextual-programming-ctv-advertising |access-date=April 3, 2023 |website=Fierce Video}}
Hive provides APIs to detect deepfakes{{Cite web |title=Deepfake Detection |url=https://docs.thehive.ai/reference/deepfake-detection-1 |url-status=live |archive-url=https://web.archive.org/web/20221127022521/https://docs.thehive.ai/reference/deepfake-detection-1 |archive-date=2022-11-27 |access-date=2024-06-16 |website=Documentation {{!}} Hive |language=en}} and AI-generated artwork.{{Cite web |date=2022-09-23 |title=Detect and Moderate AI-Generated Artwork Using Hive's New API |url=https://thehive.ai/blog/detect-and-moderate-ai-generated-artwork-using-hives-new-classification-model |url-status=live |archive-url=https://web.archive.org/web/20221103063948/https://thehive.ai/blog/detect-and-moderate-ai-generated-artwork-using-hives-new-classification-model |archive-date=2022-11-03 |access-date=2024-06-16 |website=Hive |language=en-US}}
In early 2023, Hive released a free demo text classifier intended to detect AI-generated text.{{Cite web |title=AI-Generated Content Detection |url=https://hivemoderation.com/ai-generated-content-detection |url-status=live |archive-url=https://web.archive.org/web/20230126221239/https://hivemoderation.com/ai-generated-content-detection |archive-date=2023-01-26 |access-date=2024-06-16 |website=Hive Moderation |language=en}} Mark Hachman at PC World rated Hive's classifier favorably and found it more reliable than OpenAI's AI text classifier.{{Cite web |title=ChatGPT's creator releases tool for detecting AI text, and it stinks |url=https://www.pcworld.com/article/1499149/chatgpts-creator-releases-tool-for-detecting-ai-text-and-it-stinks.html |url-status=live |archive-url=https://web.archive.org/web/20230201015259/https://www.pcworld.com/article/1499149/chatgpts-creator-releases-tool-for-detecting-ai-text-and-it-stinks.html |archive-date=2023-02-01 |access-date=2024-06-16 |website=PCWorld |language=en}}
History
Hive was founded by Kevin Guo and Dmitriy Karpman, and in April 2021, announced $85M in new capital at a valuation of $2 billion.