Hjemmet
{{Short description|Family magazine in Norway}}
{{Use dmy dates|date=July 2023}}
{{Infobox magazine
| title = Hjemmet
| image_file =
| image_size =
| image_caption =
| editor = Lise Hansen
| editor_title = Editor
| frequency = Weekly
| circulation = 112,215 (2023)
| category = Family magazine
| company = Egmont Group
| publisher = Hjemmet Mortensen AB
| founded = {{start date and age|1909}}
| country = Norway
| based = Oslo
| language = Norwegian
| website = [http://www.hjemmet.dk/ Hjemmet Denmark]
[http://www.hjemmet.no/ Hjemmet Norway]
| issn =
}}
Hjemmet, pronounced "yemmeh" (English: Home) is a Norwegian weekly family magazine published in Oslo, Norway. It has been in circulation since 1909.
History and profile
Hjemmet was launched by the Hjemmet Mortensen AB in 1909,{{cite web|author=Brita Ytre-Arne|title=Women's magazines and their readers|url=https://bora.uib.no/bitstream/handle/1956/5666/Ytre-Arne_Main_thesis.pdf?sequence=1|work=University of Bergen|accessdate=20 September 2014|format=PhD Thesis|archive-date=2 June 2016|archive-url=https://web.archive.org/web/20160602123906/http://bora.uib.no/bitstream/handle/1956/5666/Ytre-Arne_Main_thesis.pdf?sequence=1|url-status=dead}} which merged with Ernst G. Mortensen, Egmont Group, in 1992.{{cite book|author1=Mary Kelly|author2=Gianpietro Mazzoleni|author3=Denis McQuail|title=The Media in Europe: The Euromedia Handbook|url=https://books.google.com/books?id=0moFhDLjTiwC&pg=PA159|accessdate=30 September 2013|year=2004|publisher=SAGE Publications|isbn=978-0-7619-4132-3|page=159}} After the merge it became owned by the Egmont Group{{cite journal|author=Ann Kristin Gresaker|title=Making religion relevant?|journal=Nordic Journal of Religion and Society|date=2013|volume=26|issue=1|url=http://tapir.pdc.no/pdf/NJRS/2013/2013-01-5.pdf|accessdate=8 December 2014|archive-url=https://web.archive.org/web/20150925094143/http://tapir.pdc.no/pdf/NJRS/2013/2013-01-5.pdf|archive-date=25 September 2015|url-status=dead}} which also owns Hjemmet (Norway) and Hemmets Journal (Sweden).{{cite web|title=Magazines|url=http://www.egmont.com/business-areas/magazines/#.UknBsmRJVgs|work=Egmont|accessdate=30 September 2013}} The publisher is the Hjemmet Mortensen AB. The editor is Lise Hansen. The magazine is headquartered in Oslo.{{cite book|title=The Europa World Year: Kazakhstan - Zimbabwe|url=https://books.google.com/books?id=gP_-8rXzQs8C&pg=PA3231|accessdate=9 July 2016|year=2004|publisher=Taylor & Francis Group|isbn=978-1-85743-255-8|page=3231}}
The magazine contains features, articles on food and interior decoration and crosswords. It is described as a family weekly{{cite journal|author=Brita Ytre-Arne|title=Changing Magazine Journalism|journal=Nordicom Review|date=2013|volume=34|issue=Special Issue|pages=75–88|url=http://www.nordicom.gu.se/sites/default/files/kapitel-pdf/06_ytre-arne_0.pdf|accessdate=20 September 2014}}{{cite journal|author1=Ole Jacob Madsen|author2=Brita Ytre-Arne|title=Me at My Best: Therapeutic Ideals in Norwegian Women's Magazines|journal=Communication, Culture & Critique|date=2012|volume=5|pages=20–37|doi=10.1111/j.1753-9137.2011.01118.x}} and targets family-oriented women in their 40s or older. However, 27% of its readers were men in 2013.
Circulation
Hjemmet sold 238,857 copies in 2002. In 2003 its circulation was 237,000 copies, making it the best-selling general interest magazine in Norway.{{cite web|title=World Magazine Trends. Norway|work=FIPP|access-date=23 May 2015
|url=http://s3.amazonaws.com/zanran_storage/www.fipp.com/ContentPages/998500250.pdf}} The circulation of the magazine was 182,555 copies in 2010. For the first six months of 2013 its circulation was 169,258 copies.{{cite web|title=Egmont Magazines
|url=http://www.egmonthm.no/Upload/EgmontHjemmetMortensen/Annonsering/Illustrasjonsbilder/Egmont%20Hjemmet%20Mortensens%20blader_2013_ENG.pdf|work=Egmont|accessdate=30 September 2013|url-status=dead|archive-date=3 October 2013|archive-url=https://web.archive.org/web/20131003010839/http://www.egmonthm.no/Upload/EgmontHjemmetMortensen/Annonsering/Illustrasjonsbilder/Egmont%20Hjemmet%20Mortensens%20blader_2013_ENG.pdf}} Hjemmet was the best-selling magazine in Norway with a circulation of 161,585 copies in 2013.{{cite web|title=Top ten titles by circulation 2013|url=http://www.nordicom.gu.se/sites/default/files/medieforskning-statistik/2030_mags_topten_2013.xls.xlsx|work=Nordicom|access-date=9 January 2015|archive-date=9 January 2015|archive-url=https://web.archive.org/web/20150109124259/http://www.nordicom.gu.se/sites/default/files/medieforskning-statistik/2030_mags_topten_2013.xls.xlsx|url-status=dead}} The Danish version of the magazine which is also published weekly had a circulation of 197,000 in 2003{{cite web|author1=Mike Friedrichsen|author2=Astrid Kurad|title=The Magazine Market in Denmark and Germany
|url=http://citation.allacademic.com/meta/p_mla_apa_research_citation/1/7/1/5/9/pages171593/p171593-14.php|work=All Academic|access-date=28 February 2015|format=Conference Paper|date=23 May 2007|archive-date=2 April 2015|archive-url=https://web.archive.org/web/20150402131433/http://citation.allacademic.com/meta/p_mla_apa_research_citation/1/7/1/5/9/pages171593/p171593-14.php|url-status=dead}} and 108,000 copies in 2013.{{cite web|title=Consumer-paid magazines by circulation
|url=http://www.statbank.dk/statbank5a/default.asp?w=1280|work=StatBank Denmark|access-date=28 February 2015}} Its circulation was 112,215 copies in 2022.{{cite web|title=Opplag, frekvens og utgiver for norske ukeblader|url=https://medienorge.uib.no/statistikk/392
|website=medienorge|access-date=25 July 2023|language=no}}
See also
References
{{Reflist|33em}}
External links
- [http://www.klikk.no/hjemmet Official website]
{{DEFAULTSORT:Hjemmet}}
Category:1909 establishments in Norway
Category:Magazines established in 1909
Category:Magazines published in Oslo
Category:Norwegian-language magazines