Homestead Technologies
{{Short description|American software company}}
{{Infobox company
| name = Homestead Technologies Inc.
| logo = Hslogo.png
| logo_size = 120px
| type = Subsidiary
| industry = Web services
| foundation = {{start date and age|1997|10}}
Menlo Park, California, U.S.
| founders = Justin S. Kitch
Thai Bui
David Wu
| location = Palo Alto, CA, U.S.
| key_people = Justin S. Kitch (Chairman and CEO)
| num_employees = 116 (2015)
| parent = Intuit Inc. (2007-2012)
EIG (2012-present)
| revenue = $6.67 million{{cite web|url=http://www.hoovers.com/company-information/cs/company-profile.Homestead_Technologies_Inc.25cf5d65abfdc3ee.html|title=Company profile|publisher=Hoover's}}
services = Web hosting service
E-commerce services
Online advertising
| homepage = {{url|www.homestead.com}}
}}
Homestead Technologies is a web hosting company based in Burlington, Massachusetts.
Homestead offers its members WYSIWIG tools to build and publish their own websites. Since its founding in 1997{{cite web|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=29537|title=Homestead Technologies Inc.: Private Company Information|publisher=Bloomberg}} as a free service provider, Homestead has expanded the scope of its services to include online marketing, paid search ads, SEO tools and e-commerce services.{{cite news | last = Steiner | first = Ina | title = Homestead Sites for eBay Sellers | publisher = Auction Bytes | date = 2007-02-04 | url = http://www.auctionbytes.com/cab/abu/y207/m02/abu0184/s03 | accessdate = 2007-04-25}} Homestead.com, which launched in June 1998, enables Internet users to build a website, with focus on small businesses, e-commerce, and their related services, such as consulting, listings and online business directories.
History
Founded in October 1997 by Justin S. Kitch and Thai Bui, in Menlo Park, California, Homestead quickly became popular due to its accessibility and ease of use. Its proprietary drag-and-drop SiteBuilder{{cite journal|title=Take My Content...Please!|author=Marx Andy|journal=Internet World|date=September 1999|pages=53–54}} platform enabled users with no prior knowledge of coding or web programming to create fully functioning websites for personal, educational or business use.{{cite web|url=http://www.zdnet.com/intweek/stories/news/0,4164,2245460,00.html|archive-url=https://web.archive.org/web/19990508041236/http://www.zdnet.com/intweek/stories/news/0,4164,2245460,00.html|url-status=dead|archive-date=May 8, 1999|date=April 21, 1999|publisher=Interactive Week Online|author=Babcock, Charles|title=Homestead Offers Free Publishing System}} Homestead is geared mostly towards small business owners, non-profit administrators, retailers, and hobbyists, unlike competitors such as Angelfire and Yahoo! GeoCities, who target more casual users. By October 1999 member registrations reached two million.
In October 2003, Homestead Technologies launched PhotoSite,{{cite web|date=October 21, 2003|url=http://www.cnet.com/au/news/homestead-adds-photo-service|website=CNET|author=Hu, Jim|title=Homestead adds photo service}} a photo sharing and web hosting service tailored to amateur digital photography. In March 2005, PhotoSite was sold to United Online.{{cite press release|title=United Online Acquires Online Digital Photo Sharing Business from Homestead Technologies |publisher=Homestead Technologies |date=2005-03-28 |url=http://www.homestead.com/~site/Scripts_LiveContent/LiveContent.dll?CMD=CMDShowUrl&Url=PR_Archive18_3446 |archive-url=https://web.archive.org/web/20080209183525/http://www.homestead.com/~site/Scripts_LiveContent/LiveContent.dll?CMD=CMDShowUrl&Url=PR_Archive18_3446 |url-status=dead |archive-date=2008-02-09 |accessdate=2007-04-25 }}
In December 2007, Homestead was acquired by financial and tax preparation software giant Intuit for $170 million{{cite web|url=http://www.silicontap.com/intuit_completes_homestead_acquisition/s-0012839.html |title=Intuit Completes Homestead Acquisition |publisher=Silicontap |date=2007-12-19 |accessdate=2012-01-27}} to bolster its web hosting offerings. On August 16, 2012, Intuit announced that Homestead would be purchased by web hosting company Endurance International Group of Burlington, Massachusetts.{{cite press release |title=Intuit Selling its Web Hosting Business to Endurance International Group |publisher = TheWhir |date=2012-08-16 |url=http://www.thewhir.com/web-hosting-news/intuit-selling-its-web-hosting-business-to-endurance-international-group |accessdate=2012-08-16}}