Honda Ye

{{Short description|Chinese electric vehicle sub-brand of Honda}}

{{Infobox company

| name = Honda Ye

| logo =

| native_name = 本田烨

| type = Subsidiary

| industry = Automotive

| foundation = {{start date and age|2024}}

| founder = Honda

| area_served = China

| key_people =

| products = Battery electric vehicles (BEVs)

| parent = Honda

| website = {{URL|https://www.honda.com.cn|honda.com.cn}}

| footnotes =

}}

Honda Ye (Chinese: 本田烨) is a sub-brand of the Japanese automobile manufacturer Honda, specializing in battery electric vehicles (BEVs) for the Chinese market. Launched in 2024, the Ye brand is part of Honda's broader strategy to introduce 10 electric vehicle models in China by 2027, six of which will be under the Ye brand. The name "Ye" (烨) translates to "shine brilliantly" in Chinese, reflecting the brand's focus on innovation and sustainability.

History

Honda unveiled the Ye sub-brand at the Auto China exhibition in April 2024. The launch marked Honda's commitment to expanding its electric vehicle offerings in China, one of the world's largest markets for electric vehicles. The Ye brand will produce and market its vehicles through Honda's joint ventures in China, GAC Honda and Dongfeng Honda.{{cite web|url=https://insideevs.fr/news/716374/nouveaux-vehicules-electriques-honda-chine/ | title=Les nouveaux véhicules électriques de Honda ne sont destinés qu'à la Chine | website=insideevs.fr| date=19 April 2024| author=Anthony Alaniz}}{{cite web|url=https://insideevs.com/news/716315/honda-ye-china-ev-brand/ | title=Honda's Ye Series Sub Brand Aims To Take On China, Maybe The World | website=InsideEVs| date=1 May 2024| author=Kevin Williams}}

The first models under the Ye brand, the P7 and S7, were introduced in 2024, with the GT concept set to follow in 2025.{{cite web|url=https://carnewschina.com/2024/04/16/ye-its-electric-honda-gives-china-a-new-ev-series/|title=Ye it's electric – Honda gives China a new EV series|first=Mark|last=Andrews|website=CarNewsChina.com|date=16 April 2024}}{{cite web|url=https://global.honda/en/newsroom/news/2024/c240416eng.html|title=Honda Unveils "烨(yè)" Next-generation EV Series for China|publisher=Honda|date=16 April 2024}}

Models

Honda Ye's product lineup focuses on electric vehicles tailored to the Chinese market. The following models have been announced:

= Current models =

Honda P7 (2024–present): A mid-size electric SUV produced by GAC Honda.{{cite web|url=https://www.caradisiac.com/voici-les-premiers-modeles-de-ye-nouvelle-marque-de-honda-208531.htm | title=Voici les premiers modèles de Ye, nouvelle marque de Honda | publisher=Caradisiac| date=30 April 2024| author=Cédric Pinatel}}
Honda S7 (2024–present): A mid-size electric SUV produced by Dongfeng Honda.

= Upcoming models =

Honda GT (2025): A high-performance electric sedan concept unveiled at Auto China 2024.{{cite web|url=https://www.automobile-sportive.com/news.php?page=honda-ye-gt-concept-offensive-electrique-20240417 | title=Honda Ye GT Concept : offensive électrique | website=Automobile sportive| date=17 April 2024}}