HoneyBook
{{Short description|American software company}}
{{Promotional|date=June 2025}}
{{Use mdy dates|date=June 2025}}
{{Infobox company
| name = HoneyBook
| logo =
| type = Private
| founders = Oz Alon, Naama Alon, Dror Shimoni
| location = San Francisco, California
| area_served = United States and Canada{{Cite web|url=https://www.timesofisrael.com/business-management-software-firm-honeybook-raises-250m-doubles-valuation/|title=Business management software firm HoneyBook raises $250m, doubles valuation|first=Ricky |last=Ben-David|website=Times of Israel}}
| industry = Software
| products = Business software
| num_employees = 230 (March 2024){{Cite web|url=https://www.forbes.com/sites/jonyounger/2024/03/06/honeybook-offers-a-master-class-in-growing-a-community-based-business/|title=HoneyBook Offers A Master Class In Growing A Community Based Business|first=Jon|last=Younger|website=Forbes}}
| website = {{URL|https://www.honeybook.com/}}
}}
HoneyBook is an American software as a service (SaaS) company that provides business management tools for freelancers, independent contractors, and small service-based businesses. The company offers a platform for managing client communication, contracts, scheduling, and payments. HoneyBook's headquarters are in San Francisco, California.
History
HoneyBook was founded in 2013 by Oz and Naama Alon, along with Dror Shimoni. The concept originated while Naama Alon was planning her wedding in Tel Aviv, where she identified a lack of tools to organize event vendors.{{Cite web|url=https://www.israel21c.org/honeybook-high-tech-wedding-planner/|title=HoneyBook high-tech wedding planner|first=Ruthie|last=Blum|date=February 16, 2014|website=ISRAEL21c}} The company received its first institutional investment in 2013 from the accelerator UpWest Labs and investor Bobby Lent. Shortly after, HoneyBook moved its operations to San Francisco to target the U.S. market network,{{cite web |first1=James |last1=Currier |url=https://techcrunch.com/2015/06/27/from-social-to-market-networks |title=From Social Networks to Market Networks |year=2015 |website=TechCrunch}} while maintaining a technology office in Tel Aviv.
In 2015, HoneyBook raised $22 million in a Series B funding round to expand its services across major U.S. cities and broaden its focus beyond the wedding industry to general service professionals.{{Cite web|url=https://en.globes.co.il/en/article-event-planning-platform-co-honeybook-raises-22m-1001016125|title=Event planning platform co HoneyBook raises $22m - Globes|date=March 5, 2015|website=Globes}}
In 2021, HoneyBook raised $155 million in Series D funding, bringing the company’s valuation to $1.1 billion.{{Cite web|url=https://www.timesofisrael.com/business-management-software-firm-honeybook-raises-155-million-becomes-unicorn/|title=HoneyBook raises $155 million, becomes unicorn|first=Shoshanna|last=Solomon|website=Times of Israel}} A Series E round later that year brought in $250 million, doubling its valuation to $2.2 billion. As of late 2021, the company reported that over $5 billion in business had been processed through its platform.{{Cite web|url=https://venturebeat.com/entrepreneur/gig-work-platform-honeybook-raises-250m-to-help-businesses-recruit-contractors/|title=Gig work platform HoneyBook raises $250M to help businesses recruit contractors|first=Kyle|last=Wiggers|date=November 3, 2021}}
In 2025, HoneyBook introduced artificial intelligence features to assist users in pricing services based on aggregated data from comparable businesses.{{Cite web|url=https://techcrunch.com/2025/03/27/why-honeybooks-140m-in-arr-may-finally-justify-its-2-4b-zirp-era-valuation/|title=Why HoneyBook's $140M in ARR may finally justify its $2.4B ZIRP-era valuation|first=Marina|last=Temkin|date=March 27, 2025}}
Products
The HoneyBook platform integrates customer relationship management (CRM), project management and lead tracking, electronic invoicing, digital contracts, scheduling, online payments, and automation tools.{{Cite web|url=https://www.pcmag.com/reviews/honeybook?test_uuid=02LlF0iWKsilxYTJVF8uH5y&test_variant=B|title=HoneyBook Review|date=December 11, 2020|website=PCMag}} In 2025, the company added AI-based pricing tools and introduced financing options that offer early access to funds from pending client payments.
The service is offered on a subscription basis and is accessible via both desktop and mobile applications.
Operations
HoneyBook’s is headquartered in San Francisco, with an additional office in Tel Aviv. As of March 2024, the company reported over 100,000 users and employed approximately 230 people. CEO Oz Alon remains a founding executive.
References
{{reflist}}
External links
- [https://www.honeybook.com/ Official website]
Category:2013 establishments in California
Category:Cloud computing providers
Category:Companies based in San Francisco
Category:Customer relationship management software companies
Category:Software companies based in the San Francisco Bay Area