Honk (website)
{{Infobox company
| name = Honk
| logo = Honk MAIN logo.JPG
| type = Private
| location = San Francisco, CA
| key_people = {{Unbulleted list|Tom Taira|Stephanie LaCrosse}}
| homepage = {{URL|http://www.honk.com/}}
}}
Honk was a social automotive website developer headquartered in San Francisco, California. The company was co-founded by Tom Taira and Stephanie LaCrosse in 2009 to develop web and mobile solutions that enabled consumers to choose a car.
History
Honk operated Honk.com, a website that featured user-generated car reviews, new car pricing information, and several social shopping features.Thrillist, 2009-11-20, [http://www.thrillist.com/nation/glyde Honk: Using who you are to pick your next car], Retrieved 2010-07-28
A beta version of Honk.com was launched in November 2009.Linda Roeder, About.com, 2009-11-18, [http://personalweb.about.com/b/2009/11/18/tell-your-car-stories-on-facebook.htm Tell Your Car Stories on Facebook] {{Webarchive|url=https://web.archive.org/web/20100826001616/http://personalweb.about.com/b/2009/11/18/tell-your-car-stories-on-facebook.htm |date=2010-08-26 }}, Retrieved 2010-07-19
Honk’s “social recommendation engine” enabled consumers to find recommendations on cars based on their demographic and psychographic backgrounds.FHM.com, 2010-02, [http://www.fhmonline.com/Site/Content/Article.aspx?ID=43036 Honk.com helps us decode women] {{Webarchive|url=https://web.archive.org/web/20101230074446/http://www.fhmonline.com/Site/Content/Article.aspx?ID=43036 |date=2010-12-30 }}, Retrieved 2010-07-19Roger H, Killer Startups, 2009-11, [http://www.killerstartups.com/Web20/honk-com-finding-the-right-car-for-you Honk.com – Finding the Right Car for You], Retrieved 2010-07-19 Using its social search tool, Honk users could input their age, sex, favorite hobbies, etc. and the social recommendation engine then looked to see which car models were most preferred by other people with the same characteristics. The Honk database featured anonymous data from several hundred thousand automobile shoppers and buyers in the United States.Christina Warren, Mashable, 2009-12-02, [http://mashable.com/2009/11/05/honk/ Honk: Car Shopping with a Social Twist], Retrieved 2010-07-19Mary Fetzer, SheKnows.com, 2010-05, [http://www.sheknows.com/articles/815452/page:1 Top 21 Best Cars for Teens], Retrieved 2010-07-19
Honk.com was acquired by TrueCar in May 2011.Robin Wauters, Techcrunch, 2011-05-03, [https://techcrunch.com/2011/05/03/truecar-acquires-news-corp-backed-automotive-social-network-honk-com/ TrueCar Acquires News Corp-Backed Automotive Social Network Honk.com], Retrieved 2013-07-03