HowTo.tv
{{Short description|Instructional video website}}
{{Use dmy dates|date=April 2022}}
{{notability|corp|date=September 2020}}
{{Infobox website
| name = HowTo.tv
| logo = HowToTv Logo.png
| logo_size = 150px
| company_type = Limited liability company
| location_city = London
| location_country = United Kingdom
| screenshot = HowToTv-Screenshot.png
| screenshot_size = 210px
| caption = Screenshot of HowTo.tv's homepage
| current_status = Defunct
| website_type = Video hosting service
| launch_date = {{start date and age|2007|06|04}}
| url = [https://web.archive.org/web/20070701102523/http://www.howto.tv/ www.howto.tv]
}}
HowTo.tv was a video website that hosted instructional, brand-sponsored, videos on how to accomplish certain tasks, such as how to tie a tie or how to apply makeup. Users were able to view the videos directly on the website or download them to their mobile phone or iPod.{{citation needed|date=September 2020}}
Background
HowTo.tv founders argue that instructional videos are a more efficient way to reach to customers than traditional advertising.
Thus, founder Howard Kosky told The Guardian, "the only people we would expect to go and view how to repair a bicycle puncture will be those people who have a bicycle and have a puncture, for a company like Halfords that's a very, very highly indexed pound as invested as there's zero wastage."{{cite news |last=Allen |first=Katie |date=4 June 2007 |title=How-to-films get ahead in web advertising | work=The Guardian | url=https://www.theguardian.com/business/2007/jun/04/newmedia.advertising}}
Affiliations
L'Oréal, Wilkinson Sword, RWE npower,{{cite news |url=https://www.marketingweek.com/npower-reveals-wallace-gromit-tv-ad/ | title=Npower reveals Wallace & Gromit TV ad | website=Marketingweek.com | publisher=Marketing Week | date=23 March 2009 }}{{cite news |url=https://busybead.com/blogs/tutorials/diy-silicone-beaded-teether-a-step-by-step-guide |title=DIY Silicone Beaded Teether: A Step-by-Step Guide | work=Busy Bead | date=4 February 2023}} among others showcased their videos on HowTo.tv.
The company also conducted marketing research.{{cite news | url=https://www.marketingweek.com/howto-tv-hits-out-at-intrusive-online-ads/ | title=HowTo.tv hits out at intrusive online ads | website=Marketingweek.com | publisher=Marketing Week | date=1 July 2008 }}
References
{{Reflist}}
Category:Defunct British websites
Category:Internet properties established in 2007
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